Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek...

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description

Presentation done earlier today at the Savannah Area Chamber Small Business Luncheon. We received your questions at the last luncheon and this presentation are the answers! Video on slide 3 can be found at http://www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA&index=8

Transcript of Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek...

Social Media is NOT a FAD

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It’s a Fundamental Shift in the Way We Communicate.

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Visit Savannah is Social

1. Ranked #1 DMO on Twitter

2.  92,000+ Facebook Fans

3. 23,000+ Twitter Followers

4. 23,000+ Pinterest Followers

5. 4,100+ Instagram Followers

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Visit Savannah is Social

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Visit Savannah is Social

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1. Branding

2. Establish a voice and be consistent

3. Involve your customers

4. Timely response

5. Keep people talking

6. Try new things

Social Media Success

Content CreationWorks for all Social Networks

Share and Share Alike✦ Images✦ Upcoming Events✦ Trivia about your brand✦ Employee profiles✦ Industry news✦ Blog posts

Content Creation

Content Creation

Getting More‣ Be a familiar voice

✦ Talk to your Fans and Followers as if they are sitting next you.

✦ Answer all inquires timely and honestly.

‣ Ask Open Ended Questions✦ Then join in the

conversation.

More Interactions?‣ Reward your Fans/Followers‣ Offer exclusive discounts or contests‣ Serve-up dynamic content‣ Have a conversation

Tools & Tricks‣ Use a Social Media management application

✦ Tweetdeck✦ Hootsuite ✦ Sprout Social

‣ Plan ahead✦ Identify all future events✦ Make a calendar✦ Schedule posts

Tools & Tricks‣ Monitor Searches

✦ For your brand/company✦ Key words✦ Foursquare check-ins✦ Instagram photos

‣ Best trick?✦ Be authentic✦ Be real

(Amy’s) Content is king…

(Amy’s) Content is king…

How not to increase Facebook Fans…

Increase FB Impressions• Optimize your content strategy• Post at high traffic hours• Promote your posts for

exposure• Target existing fans & their

friends

Increase Fans on Facebook

‣ Set a budget for the campaign.

‣ Determine what your message will be.

‣ Know who you’re targeting.

‣ Encourage action with your headline & ad copy.

‣ Grab attention with a compelling image or video.

‣ Measure performance and adjust copy, photos or even your page for better results.

Targeting Options

Always Advertise to Friends

Campaign Management

Promoted Pages

Effective Advertising

‣ CPM = Cost Per Thousand

‣ Blasts your message to everyone you target, regardless of clicks.

‣ Good for short term marketing promotions.

‣ CPC = Cost Per Click

‣ Runs until budget is used, but you only pay if users click.

‣ More efficient for driving leads/revenue.

Best Use for LinkedIn

‣ Prospecting clients via mutual friends.

‣ Become a thought leader in Group forums.

‣ Offer targeted solutions to clients.

‣ Screening before a cold call.

‣ Tap into Gen-Y customers.

‣ Target decision makers with ads.

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1. Generates exposure for your business

2. Increases traffic/subscribers/opt-in list/qualified leads

3. Results in new business partnerships

4. Improves search rankings

5. Conversations are already happening

6. Helps sell products & services

7. It’s simple & cheap

8. Establishes a one-on-one relationship with your customer

9. Establishes yourself as an expert in your destination

10. Success can be measured

Top Reasons to Use Social Media

Learn More…

‣ Mashable.com

‣ SocialMediaToday.com

‣ SocialMediaExaminer.com

‣ LinkedIn.com Groups

‣ LinkedIn Today (Subscribe to Marketing & Advertising)

‣ Clickz.com

‣ SearchEngineLand.com

‣ SearchEngineWatch.com

Contact Us

Amy  Brock

Social  Media  [email protected]

@Amy_Brock

Melissa  Yao

Chief  Marke>ng  [email protected]

@MelissaYaoHille Zeek  Coleman

Interac>ve  Marke>ng  [email protected]

@ZeekColeman