Post on 21-Feb-2017
Beyond the Buzzwords
The Challenge
Only 30.2% of faculty members accept the value and legitimacy of online education.
Conflicted: Faculty and Online Education, 2012 Babson Survey Research & Inside Higher Ed
66% of all faculty members surveyed say that the learning outcomes of online courses are inferior, compared to traditional courses.
Conflicted: Faculty and Online Education, 2012 Babson Survey Research & Inside Higher Ed
Among faculty members who teach online courses exclusively, 39% note that online courses produce inferior learning outcomes.
Conflicted: Faculty and Online Education, 2012 Babson Survey Research & Inside Higher Ed
Administrator
Faculty
0 25 50 75 100
% fear % excited
Conflicted: Faculty and Online Education, 2012 Babson Survey Research & Inside Higher Ed
THE GROWTH OF ONLINE EDUCATION
Our Approach
Connections to UGA
Family38%
Undergrad29%
Graduate13%
Proximity21%
75%of online students
consider themselvesBulldog Fans
Research
Other
Reputation39%
Convenience
Degree Fit
22%
10%
29%
Reason for Choosing The University of Georgia Online Learning
Collaboration
Convenience
Courses
ExperiencedFaculty
52%
17%
7%
24%
Favorite Part of the Online LearningProgram During and After.
BRAND ALIGNMENT
STUDENTS / ALUMNI
Quality Education Reputation / Prestige Access / Convenience Professors Community Challenging Self-Motivated
ADMINISTRATORS
INSTRUCTIONAL DESIGNERS
FACULTY
Quality Education Engaged Access / Convenience Faculty Support Self-Motivated
Quality Education Program Growth Access / Convenience Distinguished Faculty Self-Motivated
Quality Education Reputation / Prestige Access / Convenience Support Faculty Non-traditional Student Self-Motivated
BRAND ALIGNMENT
STUDENTS / ALUMNI
Quality Education Reputation / Prestige Access / Convenience Professors Community Challenging Self-Motivated
ADMINISTRATORS
INSTRUCTIONAL DESIGNERS
FACULTY
Quality Education Engaged Access / Convenience Faculty Support Self-Motivated
Quality Education Program Growth Access / Convenience Distinguished Faculty Self-Motivated
Quality Education Reputation / Prestige Access / Convenience Support Faculty Non-traditional Student Self-Motivated
Convenience Size / Rank AffordableAcademic Excellence
Career / Vocation For Everyone Accredited
University of Florida • •
Penn State University • •
Georgia State University •
University of Phoenix • •
Arizona State University • •
Kennesaw State University •
Georgia Tech •
University of Illinois •
University of West Georgia • •
COMPETITION SUMMARY
University of Georgia •
University of Florida • •
Penn State University • •
Georgia State University
University of Phoenix •
Arizona State University •
Kennesaw State University •
Georgia Tech •
University of Illinois •
University of West Georgia •
COMPETITION SUMMARY
Convenience Size / Rank AffordableAcademic Excellence
Career / Vocation For Everyone Accredited
Make them look like rock stars.
12
100
And roll it out where the audience lives. Online and off.
Online Learning
The Excellence
you expect from
UGA. Online.
Earn a Masters Degree
online from some of
the brightest minds in
Education.
The University of GeorgiaONLINE LEARNING
Extraordinary educators.
Exceptional degree.Online Learning
Results
8College deans that accepted
the new unified brand
300%increase in marketing
budgets from the colleges
50%increase in online programs
166%increase in online offerings
4 years earlyAchieved program goal established in the UGA
2020 strategic plan
70%increase in online enrollment
over the last 3 years
131%increase in inquiries
over last year since
launching the new site
Questions
Nancy Byron
nbyron@uga.edu
@ugaonline1
Matt McFadden
mmcfadden@upandup.agency
@mattmcfadden
@upandupagency