Post on 21-Jan-2016
description
Back to Recruiting Basics
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Lately all the hype has been around social media, online research, “sharp” recruiting tools, job boards, etc… All good, but are we forgetting the value of traditional research such as Telephone Research and Passive Candidate Search? One discipline should not preclude another. Don’t let the best candidates slip through you search!
Learn how to gain “a bird’s eye view” of the potential talent pools, how to recruit with knowledge and how to find the candidates you and your company are looking for – today, tomorrow and into the future.
Back to Recruiting Basics
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Recruiting is a Process. You Need to Know Where You are Going so You Can Get There.
Traditional Research is a Method that Should be Part of the Process.
Ideal Candidate
The Process
Research
Networking
Presenting
Qualifying
Recruiting
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• Potential Candidates for Today and Tomorrow.
• Bird’s Eye View of the Potential Talent Pool.
• Gain Strategic Industry Insights & Knowledge.
• Makes You the Expert.
• Intelligence that can Help with Making Better Hiring Decisions
Benefits of Traditional Research
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A method of obtaining contacts from companies of interest at the right level in the appropriate function.
The Definition of Traditional Research
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Target ListTitles of InterestInternet Research/Recruiting ResourcesTelephonePaper & Pen Computer
Traditional Research Process
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You Know Who You Are Looking For
Vice President, Sales
Regional Sales Director
District Sales Manager
Territory Manager
Sales Representative
Vice President, Store Operations
Regional Manager
Area Manager
District Manager
Store Manager
Assistant Store Manager
Associate
Vice President, Marketing & Advertising
Director, Advertising
Director, Marketing
Brand Manager
Associate Brand Manager
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Target List Example
• Chiquita • Conagra• Cott • Diageo• Dr. Pepper-Snapple • Estee Lauder• General Mills • Hershey• Jones Soda• Kellogg• Kraft
• L’Oreal• National Beverage• Nestle• Sara Lee• Consulting Companies• Best of Breed Companies
– Campbell Soup– Procter & Gamble– Johnson & Johnson– Clorox
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Competitors
Best of Breed Companies
Back Yard Warriors
Companies that the Team has had Prior Success Recruiting From
Target List Suggestions
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Titles Vary from Company to Company and Industry to Industry.
This is the time when you need to
know “Who” you are looking for
and what they do!
What’s in a Title?
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Internet Research/Recruiting Resources
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Traditional Research Involves the Use of the Telephone
Note Your Research Results
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Let’s Find Store Managers
• Research Strategy– Traditional Research– SGA ExecutiveTracker (Paid for
Subscriptions)– LinkedIn– Internet Search (Google, Yahoo!, etc.)– Internal Database
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Let’s Find Brand Managers & Marketing Professionals
Most of these Individuals are not found on the Internet and if they are they need a lot of verification.
• Research Strategy– Traditional Research– SGA ExecutiveTracker (Paid for Subscriptions)– LinkedIn– Internet Search (Google, Yahoo!, etc.)– Internal Database
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Organizational Chart Example
10/31/2011
Consumer Packaged Goods
Vice President,Global Strategy Advertising
& Design
Director,Global Product &
Advertising Services
Director,Global Advertising
Services
Director,Global Advertising
Services
Director,Advertising Media
Services
Vice President,Ready to Serve
Soups
Vice President,Strategies
Vice President,Condensed Soup
Brand Manager Brand Manager
Brand Manager
Brand Manager
Brand Manager
Brand Manager
Brand ManagerBrand Manager
Brand ManagerBrand Manager
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Excel Spreadsheet ExampleCompany First Name Last Name Title Address City State Zip Telephone
Consumer Packaged Goods Company
Jane Doe Vice President, Global Strategy
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
Consumer Packaged Goods Company
Jane Doe Director, Global Product Advertising
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
Consumer Packaged Goods Company
Jane Doe Brand Manager
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
Consumer Packaged Goods Company
Jane Doe Brand Manager
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
Consumer Packaged Goods Company
Jane Doe Brand Manager
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
Consumer Packaged Goods Company
Jane Doe Brand Manager
21 South Clark Street, Suite 123
Chicago IL 60603 (312) 221-0001
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Traditional Research Best Impacts the Recruiting Process
• It is More than Just a Name• Creates a Call List of Potential Candidates• Shows Reporting Relationships Up and Down the
Organization• Shows the Potential Talent Pool• Builds Long-Term Creditability - Making the Recruiter
the Expert• Uncovers Passive Candidates not Always Found on
the Internet or in Other Research Tools• Creates a Proactive Recruiting Process• Creates Efficiency
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Beyond Just Recruiting
• Traditional Research can be reused:– Competitive Intelligence– Diversity– Talent Management & Internal Assessment
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Thank You
Sheila Greco
President/CEO
Sheila Greco Associates, LLC
(518) 843-4611
www.sgatalent.com
www.sheilagreco.com