Back to Recruiting Basics

Back to Recruiting Basics

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Lately all the hype has been around social media, online research, “sharp” recruiting tools, job boards, etc… All good, but are we forgetting the value of traditional research such as Telephone Research and Passive Candidate Search? One discipline should not preclude another. Don’t let the best candidates slip through you search!

Learn how to gain “a bird’s eye view” of the potential talent pools, how to recruit with knowledge and how to find the candidates you and your company are looking for – today, tomorrow and into the future.

Back to Recruiting Basics

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Recruiting is a Process. You Need to Know Where You are Going so You Can Get There.

Traditional Research is a Method that Should be Part of the Process.

Ideal Candidate

The Process

Research

Networking

Presenting

Qualifying

Recruiting

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• Potential Candidates for Today and Tomorrow.

• Bird’s Eye View of the Potential Talent Pool.

• Gain Strategic Industry Insights & Knowledge.

• Makes You the Expert.

• Intelligence that can Help with Making Better Hiring Decisions

Benefits of Traditional Research

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A method of obtaining contacts from companies of interest at the right level in the appropriate function.

The Definition of Traditional Research

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Target ListTitles of InterestInternet Research/Recruiting ResourcesTelephonePaper & Pen Computer

Traditional Research Process

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You Know Who You Are Looking For

Vice President, Sales

Regional Sales Director

District Sales Manager

Territory Manager

Sales Representative

Vice President, Store Operations

Regional Manager

Area Manager

District Manager

Store Manager

Assistant Store Manager

Associate

Vice President, Marketing & Advertising

Director, Advertising

Director, Marketing

Brand Manager

Associate Brand Manager

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Target List Example

• Chiquita • Conagra• Cott • Diageo• Dr. Pepper-Snapple • Estee Lauder• General Mills • Hershey• Jones Soda• Kellogg• Kraft

• L’Oreal• National Beverage• Nestle• Sara Lee• Consulting Companies• Best of Breed Companies

– Campbell Soup– Procter & Gamble– Johnson & Johnson– Clorox

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Competitors

Best of Breed Companies

Back Yard Warriors

Companies that the Team has had Prior Success Recruiting From

Target List Suggestions

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Titles Vary from Company to Company and Industry to Industry.

This is the time when you need to

know “Who” you are looking for

and what they do!

What’s in a Title?


Internet Research/Recruiting Resources


Traditional Research Involves the Use of the Telephone

Note Your Research Results


Let’s Find Store Managers

• Research Strategy– Traditional Research– SGA ExecutiveTracker (Paid for

Subscriptions)– LinkedIn– Internet Search (Google, Yahoo!, etc.)– Internal Database


Let’s Find Brand Managers & Marketing Professionals

Most of these Individuals are not found on the Internet and if they are they need a lot of verification.

• Research Strategy– Traditional Research– SGA ExecutiveTracker (Paid for Subscriptions)– LinkedIn– Internet Search (Google, Yahoo!, etc.)– Internal Database


Organizational Chart Example

10/31/2011

Consumer Packaged Goods

Vice President,Global Strategy Advertising

& Design

Director,Global Product &

Advertising Services

Director,Global Advertising

Services

Director,Global Advertising

Services

Director,Advertising Media

Services

Vice President,Ready to Serve

Soups

Vice President,Strategies

Vice President,Condensed Soup

Brand Manager Brand Manager

Brand Manager

Brand Manager

Brand Manager

Brand Manager

Brand ManagerBrand Manager

Brand ManagerBrand Manager


Excel Spreadsheet ExampleCompany First Name Last Name Title Address City State Zip Telephone

Consumer Packaged Goods Company

Jane Doe Vice President, Global Strategy

21 South Clark Street, Suite 123

Chicago IL 60603 (312) 221-0001


Jane Doe Director, Global Product Advertising


Chicago IL 60603 (312) 221-0001


Jane Doe Brand Manager


Chicago IL 60603 (312) 221-0001




Chicago IL 60603 (312) 221-0001




Chicago IL 60603 (312) 221-0001




Chicago IL 60603 (312) 221-0001


Traditional Research Best Impacts the Recruiting Process

• It is More than Just a Name• Creates a Call List of Potential Candidates• Shows Reporting Relationships Up and Down the

Organization• Shows the Potential Talent Pool• Builds Long-Term Creditability - Making the Recruiter

the Expert• Uncovers Passive Candidates not Always Found on

the Internet or in Other Research Tools• Creates a Proactive Recruiting Process• Creates Efficiency


Beyond Just Recruiting

• Traditional Research can be reused:– Competitive Intelligence– Diversity– Talent Management & Internal Assessment


Thank You

Sheila Greco

President/CEO

Sheila Greco Associates, LLC

(518) 843-4611

www.sgatalent.com

www.sheilagreco.com

http://www.sgatalent.com/

http://www.sheilagreco.com/

Back to Recruiting Basics

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