B2B Social Media Palette

Post on 11-Aug-2014

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B2B Social Media is not that difficult. What are the best tools and channels?

Transcript of B2B Social Media Palette

B2B

Social MediaPalette

Social Media: What are your tools

and channels?

B2B

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Your serious business face.

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PRINT

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You say.You write.You print.You mail.

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PRINT

IndustrySpecific

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PRINTBrochure

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You share.People use. People .

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BLAHBLAH

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PRINTBrochure

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You said, she said, he said, and then you all laughed!

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How to master your palette?

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Audit.Is your content sending the right message? Is it up to date? Can you find it with Google?

Let People Share.Does your site have these buttons?

And this?

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Basics.See that all the important stuff here is correct and linking to you.

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Basics.See that all the important stuff here is correct and linking to you.

Right info?Are all your employees here?Are all your feeds linked here?

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PRINT

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Basics.See that all the important stuff here is correct and linking to you.

Right info?Are all your employees here?Are all your feeds linked here?

Old is still good.Printed material has a good push effect and the magazine content can easily be transformed into many social media formats.

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Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.

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Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.

Create and share.Re-package all your content to suit selected services.

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This is not a must.But it really helps getting your message through.

Ask first.What mediums are your audience using? Go with those.

All aboard!Train your staff to be social media savvy.

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This could be your palette.

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Now link them all together!

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Celebrate your content.

Now link them all together!

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Celebrate your content.

Ask people to join the discussion.

Now link them all together!

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Celebrate your content.

Ask people to join the discussion.

Link, link, link.

Link, link, link.

Now link them all together!

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Celebrate your content.

Ask people to join the discussion.

Link, link, link.

Link, link, link.

Remember to show it all here aswell.

Now link them all together!

Case:

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