B2B Social Media Palette
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B 2 B Social Media Palette
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B2B Social Media is not that difficult. What are the best tools and channels?
Transcript of B2B Social Media Palette
B2B
Social MediaPalette
Social Media: What are your tools
and channels?
B2B
Owned
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Your serious business face.
YAWN
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You say.You write.You print.You mail.
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IndustrySpecific
Brochure
News-letter
Magazine
PICS
VIDEO
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PRINTBrochure
Magazine
IndustrySpecific
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PICS
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PRINTBrochure
You share.People use. People .
Magazine
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PICS
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PRINTBrochure
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BLAHBLAH
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PRINTBrochure
Magazine
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BLAHBLAH
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YAWN
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You said, she said, he said, and then you all laughed!
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How to master your palette?
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Audit.Is your content sending the right message? Is it up to date? Can you find it with Google?
Let People Share.Does your site have these buttons?
And this?
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Basics.See that all the important stuff here is correct and linking to you.
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Basics.See that all the important stuff here is correct and linking to you.
Right info?Are all your employees here?Are all your feeds linked here?
YAWN
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IndustrySpecific
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News-letter
Magazine
Basics.See that all the important stuff here is correct and linking to you.
Right info?Are all your employees here?Are all your feeds linked here?
Old is still good.Printed material has a good push effect and the magazine content can easily be transformed into many social media formats.
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Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.
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PDFs
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Select and use.Don't use them all. Pick the ones that suit your needs and the ones your audience is most familiar with.
Create and share.Re-package all your content to suit selected services.
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This is not a must.But it really helps getting your message through.
Ask first.What mediums are your audience using? Go with those.
All aboard!Train your staff to be social media savvy.
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This could be your palette.
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Now link them all together!
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Celebrate your content.
Now link them all together!
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Celebrate your content.
Ask people to join the discussion.
Now link them all together!
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Celebrate your content.
Ask people to join the discussion.
Link, link, link.
Link, link, link.
Now link them all together!
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Celebrate your content.
Ask people to join the discussion.
Link, link, link.
Link, link, link.
Remember to show it all here aswell.
Now link them all together!
Case:
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