Post on 13-Jul-2015
INFO 191 S1 2008 Assignment ONE: Real Groovy Powerpoint Presentation
B y S imon Verbiest
ID#:1019459, CECIL ID: sver030
Real Groovy makes the bulk of its money selling media in its retail stores.
For a time, it was mostly plain sailing
But then some folks figured out how to get their media another way…
DIGITAL DOWNLOADING
And while that was going on, more clouds appeared on the horizon:
DISCOUNT STORESL
OW
ER
PRIC
ES
LO
WE
R
PRIC
ES
LO
WE
R
PRIC
ES
To make matters worse, a nasty creature has emerged from the depths
ECONOMIC RECESSION
And it might just eat the company up
Things are looking rough for Real Groovy
Turnover target barely met
Captain Chris Hart
“ I have some things that could help.”
Vinyl LPsS econdhand goods, especially DVDs
A HUGE range of media on shelves
S pecifically:
But would all of these things be…ENOUGH FOR A MIRACLE? Or just a big joke
Because research suggests…
are just a fad, and offer no long term growth
And that a big range isn’t necessarily a “ good” range
Research has also shown that
S everal major companies are conducting market research to find out what specific products should be in their range.
And that
S econdhand goods, especially DVDs
So perhaps if they focus on
Conducting market research to determine the optimal range
M arketing their secondhand business more aggressively
Reducing unnecessary costs, which in turn will reduce prices (to better compete with discount giants)
And make it through to the other side
But if they don’t figure something out fast
They’ll find themselves on a sinking ship