INFO 191 S1 2008 Assignment ONE: Real Groovy Powerpoint Presentation

B y S imon Verbiest

ID#:1019459, CECIL ID: sver030

http://www.realgroovy.co.nz/

Real Groovy makes the bulk of its money selling media in its retail stores.

For a time, it was mostly plain sailing

But then some folks figured out how to get their media another way…

DIGITAL DOWNLOADING

And while that was going on, more clouds appeared on the horizon:

DISCOUNT STORESL

OW

ER

PRIC

ES

LO

WE

R

PRIC

ES

LO

WE

R

PRIC

ES

To make matters worse, a nasty creature has emerged from the depths

ECONOMIC RECESSION

And it might just eat the company up

Things are looking rough for Real Groovy

Turnover target barely met

Captain Chris Hart

“ I have some things that could help.”

Vinyl LPsS econdhand goods, especially DVDs

A HUGE range of media on shelves

S pecifically:

But would all of these things be…ENOUGH FOR A MIRACLE? Or just a big joke

Because research suggests…

are just a fad, and offer no long term growth

And that a big range isn’t necessarily a “ good” range

Research has also shown that

S everal major companies are conducting market research to find out what specific products should be in their range.

And that

S econdhand goods, especially DVDs

So perhaps if they focus on

Conducting market research to determine the optimal range

M arketing their secondhand business more aggressively

Reducing unnecessary costs, which in turn will reduce prices (to better compete with discount giants)

And make it through to the other side

But if they don’t figure something out fast

They’ll find themselves on a sinking ship