Children’s games and entertainment on tablets

The Whole Truth@storytoys @barryoneill

Kids Category

Let’s review the Kids category

Kids Category

Let’s review the Kids category.

So, where is the kids category?Games, Entertainment, Books, Education.

What size is it?

Who is making kids apps?

What, specifically is a kid?

App Saturation

Games – 132,501Books – 55,004 Education – 72,540

Games18%

Education10%

Entertainment9%

Lifestyle8%

Books8%

Other Cat-egories

46%

iOS Apps Market Share

Sources: 148apps.biz, Distimo

BigGuys

Breakouts

Mom & Pop shops, Hobbyists, opportunists

and other poor misguided souls.

Disney, Nickelodeon, Sesame Street,Penguin, Bonnier (aka Toca Boca)

Oceanhouse, Duck Duck Moose,Goodbeans, StoryToys.

Marge & Mikey’s Amazing App Company LLC.

Hundreds of apps

Thousands of apps

Tens of thousandsof apps

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Content Selection

Parent Prescribed Parent / Child consensus Peer

Schooling Stage – PreK-3

Children’s audience micro-segmentation

Pre - School

Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3Pre-Verbal

4-5 5-6 6-7 7-8 8-9 2-4<2Child Age

Content Selection

Schooling Stage – PreK-3

Parent Prescribed Parent / Child consensus Peer

Demo Time

Good, bad and truly terrible - Check out, in no particular order (but I’m sure you can figure it out.)

Toca Tea PartyDisney Princess Sticker BookElmo CallsFarm 123 (I’m biased here)The Very Hungry Caterpillar

Discovery

Reach the Parents (and grandparents)Engage Children

Momblogs

Featuring

App Promoters

Cross Promotion

Monetization

Paid works.Freemium also works.

Free 2 Play. Smurf Village.

Paymium - also good.

Wrapping up

Kids have far higher quality expectations than adults (and app designers) give them credit for.

Soft approach to monetization.

Make children laugh.

www.storytoys.com@storytoys