Post on 30-Oct-2014
description
HOW SOCIAL MEDIA HAS CHANGED ADVERTISING AND
DESIGN
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www.Three DogMarketing.com
INTRODUCTION
Three Dog Marketing - integrative outsourced marketing and sales programs
Your Presenters: Nancy Sanders, MBA and Kristin Slice, MA
Tonight:
Provide an overview of the changing world of business
Real definition of Social Media
How Social Media affects Advertising and Design
What this means to you
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The Changing World We Live In©
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Businesses
o Small business represent 99.7 % of firms.
o Small firms employ just over half of all private sector employees.
o 52% of small business are home-based and 2% franchises.
o Made up 97.3% of all identified exporters and produced 30.2% of the known export value in FY 2007.
Source: Small Business Administration
The Changing World We Live In©
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Consumers
o Multi- Generational Audience o Trusto Relationshipo Value
Individuality and Identity - a way to express distinguishing character, passions and strengths; the essence with which you draw others in to stay in contact.
Trust and transparency – the ease of sharing referrals; allowing people to research your background.People trust less now. As a result, businesses and groups have to be authentic.
Cost Efficiency - an inexpensive way to market, build new clients, and respond quickly for greater return on investment (ROI).
Relationships - building meaningful networks and expecting value; the process in which increased involvement and more informed decisions lead to increased returns.
Social Media ©
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A fundamental shift in how we communicate based on social and cultural changes.
Social Media: Business ©
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Social Media is originally designed for individuals.
Good Social Media Campaigns: o Google Chromeo Victoria’s Secret o Motor Lodge
Blog, Blog, Blog Social.Oomph
Articles Video
Seesmic, Hubspot, Klout Yelp, ToFixIt
Google Place Optimizing Accounts
Groupon, Living Social Strategic Partnerships
Niche Sites - BixNik, Merchant Circle, Plaxo
ADDITIONAL TOOLS AND STRATEGIES
Social Media and Advertising ©
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Agencies have been slow to respond
Social Media is fully integrated into every element of marketing and sales
Examples of Advertising with Social Media:
o Old Spice o Disney o Dominos o Will it Blend?
Social Media: Advertising ©
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Successful Campaigns - Creatively embrace the meaning of social media
- Engage versus Interruption- No one is looking to fan a brand - People rarely visit fan pages - Creativity and engagement - Dynamic element = unpredicted element (People and Response)
- Results based
Social Media: Design ©
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Info Graphics: Value
Social Media: Design ©
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Using Tools Creatively: Facebook Pages
Be Flexible: Designer’s job
WHAT THIS MEANS TO YOU…
oNetworking
oListen while you can
oBe adapt and versatile (moves fast!)
Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing OnlineEmail: socialmedia@threedogmarketing.com Call: 602.476.4509