Art Institue Presentation
14
HOW SOCIAL MEDIA HAS CHANGED ADVERTISING AND DESIGN © 2 0 1 1 T h r e e D o g M a r k e t i n g www.Three DogMarketing.com
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This presentation was created for the students of the Arizona Art Institution. We describe the impact of social media on advertising and how to integrate social media effectively.
Transcript of Art Institue Presentation
HOW SOCIAL MEDIA HAS CHANGED ADVERTISING AND
DESIGN
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www.Three DogMarketing.com
INTRODUCTION
Three Dog Marketing - integrative outsourced marketing and sales programs
Your Presenters: Nancy Sanders, MBA and Kristin Slice, MA
Tonight:
Provide an overview of the changing world of business
Real definition of Social Media
How Social Media affects Advertising and Design
What this means to you
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The Changing World We Live In©
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Businesses
o Small business represent 99.7 % of firms.
o Small firms employ just over half of all private sector employees.
o 52% of small business are home-based and 2% franchises.
o Made up 97.3% of all identified exporters and produced 30.2% of the known export value in FY 2007.
Source: Small Business Administration
The Changing World We Live In©
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Consumers
o Multi- Generational Audience o Trusto Relationshipo Value
Individuality and Identity - a way to express distinguishing character, passions and strengths; the essence with which you draw others in to stay in contact.
Trust and transparency – the ease of sharing referrals; allowing people to research your background.People trust less now. As a result, businesses and groups have to be authentic.
Cost Efficiency - an inexpensive way to market, build new clients, and respond quickly for greater return on investment (ROI).
Relationships - building meaningful networks and expecting value; the process in which increased involvement and more informed decisions lead to increased returns.
Social Media ©
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A fundamental shift in how we communicate based on social and cultural changes.
Social Media: Business ©
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Social Media is originally designed for individuals.
Good Social Media Campaigns: o Google Chromeo Victoria’s Secret o Motor Lodge
Blog, Blog, Blog Social.Oomph
Articles Video
Seesmic, Hubspot, Klout Yelp, ToFixIt
Google Place Optimizing Accounts
Groupon, Living Social Strategic Partnerships
Niche Sites - BixNik, Merchant Circle, Plaxo
ADDITIONAL TOOLS AND STRATEGIES
Social Media and Advertising ©
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Agencies have been slow to respond
Social Media is fully integrated into every element of marketing and sales
Examples of Advertising with Social Media:
o Old Spice o Disney o Dominos o Will it Blend?
Social Media: Advertising ©
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Successful Campaigns - Creatively embrace the meaning of social media
- Engage versus Interruption- No one is looking to fan a brand - People rarely visit fan pages - Creativity and engagement - Dynamic element = unpredicted element (People and Response)
- Results based
Social Media: Design ©
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Info Graphics: Value
Social Media: Design ©
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Using Tools Creatively: Facebook Pages
Be Flexible: Designer’s job
WHAT THIS MEANS TO YOU…
oNetworking
oListen while you can
oBe adapt and versatile (moves fast!)
Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing OnlineEmail: [email protected] Call: 602.476.4509
