HOW SOCIAL MEDIA HAS CHANGED ADVERTISING AND

DESIGN

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www.Three DogMarketing.com

INTRODUCTION

Three Dog Marketing - integrative outsourced marketing and sales programs

Your Presenters: Nancy Sanders, MBA and Kristin Slice, MA

Tonight:

Provide an overview of the changing world of business

Real definition of Social Media

How Social Media affects Advertising and Design

What this means to you

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The Changing World We Live In©

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Businesses

o Small business represent 99.7 % of firms.

o Small firms employ just over half of all private sector employees.

o 52% of small business are home-based and 2% franchises.

o Made up 97.3% of all identified exporters and produced 30.2% of the known export value in FY 2007.

Source: Small Business Administration

The Changing World We Live In©

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Consumers

o Multi- Generational Audience o Trusto Relationshipo Value

Individuality and Identity - a way to express distinguishing character, passions and strengths; the essence with which you draw others in to stay in contact.

Trust and transparency – the ease of sharing referrals; allowing people to research your background.People trust less now. As a result, businesses and groups have to be authentic.

Cost Efficiency - an inexpensive way to market, build new clients, and respond quickly for greater return on investment (ROI).

Relationships - building meaningful networks and expecting value; the process in which increased involvement and more informed decisions lead to increased returns.

Social Media ©

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A fundamental shift in how we communicate based on social and cultural changes.

Social Media: Business ©

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Social Media is originally designed for individuals.

Good Social Media Campaigns: o Google Chromeo Victoria’s Secret o Motor Lodge

Blog, Blog, Blog Social.Oomph

Articles Video

Seesmic, Hubspot, Klout Yelp, ToFixIt

Google Place Optimizing Accounts

Groupon, Living Social Strategic Partnerships

Niche Sites - BixNik, Merchant Circle, Plaxo

 

ADDITIONAL TOOLS AND STRATEGIES

Social Media and Advertising ©

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Agencies have been slow to respond

Social Media is fully integrated into every element of marketing and sales

Examples of Advertising with Social Media:

o Old Spice o Disney o Dominos o Will it Blend?

Social Media: Advertising ©

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Successful Campaigns - Creatively embrace the meaning of social media

- Engage versus Interruption- No one is looking to fan a brand - People rarely visit fan pages - Creativity and engagement - Dynamic element = unpredicted element (People and Response)

- Results based

Social Media: Design ©

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Info Graphics: Value

Social Media: Design ©

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Using Tools Creatively: Facebook Pages

Be Flexible: Designer’s job

WHAT THIS MEANS TO YOU…

oNetworking

oListen while you can

oBe adapt and versatile (moves fast!)

Strategic - Authentic - Results

Where Do You Go From Here?

Connect with Three Dog Marketing OnlineEmail: socialmedia@threedogmarketing.com Call: 602.476.4509