ARE YOU MEDIA

WORTHY?

Helpful hints to help you get the exposure you want.

KNOW YOUR MEDIA OUTLETS

IDENTIFY WHAT THEY ARE Television Radio Newspapers Magazines Online media outlets- i.e. Patch,

DailyVoice, NewCastleNow.org, trade sites

Blogs

WHY DEMOGRAPHICS MATTER

Will they find you relevant?

Will it help you reach your target market?

DEADLINES & CONTACTS

What are the deadlines of the media outlet?

Do you have a direct contact at that company?

WHAT IS MEDIA WORTHY

TWO TYPES OF ARTICLES

NewsFeatures

NEWS News articles are based on events, issues or happenings that tend to be fast paced and time-sensitive.

You can be a source or an expert.

FEATURES Tend to be light-hearted Focus on human interest Business profiles are common

HOW TO PITCH A STORY

YOU HAVE TO SELL IT

If you are not passionate about it, how are you going to get us interested in it?

Persistence overcomes resistance

GET YOUR EMAIL NOTICED A concise subject line that indicates what the email is about.

Put at least a summary of a press release in the body of the email.

PRESS RELEASES

Keep pre-event press releases to a three paragraph maximum. Include the who, what, where, when and why in the first paragraph

Give details in the second paragraph

Provide a boiler plate in the third paragraph

PRESS RELEASES

Post-event press release should a summary as to what happened. Facts pertaining to the issue

Quotes Include a photo or a video clip

HURRY UP AND WAIT

Be Accessible The Right Place at the Right Time is Key

THE SOCIAL MEDIA COMPONENT

ARE YOU CONNECTED? Are you using Twitter, Facebook,

LinkedIn, Google+, etc.? Are you connected to any

journalists/media outlets? Are you keeping track of trends that

matter to you?

SOCIAL MEDIA TIPS Re-tweet/share posts Reply to a post- add to the conversation

Post interesting things on your own

TOOLS TO HELP

ADVERTISING

Reasons why advertising helps:1. You already have a relationship with

the company.2. You are showing that you support the

outlet.3. You have someone who is on the inside

going to bat for you

USER-GENERATED CONTENT Event calendars Patch & The Daily Voice Columns Letters to the Editor Blog Press Release Services

CONNECT WITH THE MEDIA

Network HelpAReporterOut.com ReporterConnection.com