Are You Media Worthy

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ARE YOU MEDIA WORTHY? Helpful hints to help you get the exposure you want.

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Helpful hints to help your business get the exposure you want.

Transcript of Are You Media Worthy

Page 1: Are You Media Worthy

ARE YOU MEDIA

WORTHY?

Helpful hints to help you get the exposure you want.

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KNOW YOUR MEDIA OUTLETS

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IDENTIFY WHAT THEY ARE Television Radio Newspapers Magazines Online media outlets- i.e. Patch,

DailyVoice, NewCastleNow.org, trade sites

Blogs

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WHY DEMOGRAPHICS MATTER

Will they find you relevant?

Will it help you reach your target market?

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DEADLINES & CONTACTS

What are the deadlines of the media outlet?

Do you have a direct contact at that company?

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WHAT IS MEDIA WORTHY

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TWO TYPES OF ARTICLES

NewsFeatures

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NEWS News articles are based on events, issues or happenings that tend to be fast paced and time-sensitive.

You can be a source or an expert.

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FEATURES Tend to be light-hearted Focus on human interest Business profiles are common

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HOW TO PITCH A STORY

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YOU HAVE TO SELL IT

If you are not passionate about it, how are you going to get us interested in it?

Persistence overcomes resistance

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GET YOUR EMAIL NOTICED A concise subject line that indicates what the email is about.

Put at least a summary of a press release in the body of the email.

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PRESS RELEASES

Keep pre-event press releases to a three paragraph maximum. Include the who, what, where, when and why in the first paragraph

Give details in the second paragraph

Provide a boiler plate in the third paragraph

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PRESS RELEASES

Post-event press release should a summary as to what happened. Facts pertaining to the issue

Quotes Include a photo or a video clip

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HURRY UP AND WAIT

Be Accessible The Right Place at the Right Time is Key

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THE SOCIAL MEDIA COMPONENT

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ARE YOU CONNECTED? Are you using Twitter, Facebook,

LinkedIn, Google+, etc.? Are you connected to any

journalists/media outlets? Are you keeping track of trends that

matter to you?

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SOCIAL MEDIA TIPS Re-tweet/share posts Reply to a post- add to the conversation

Post interesting things on your own

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TOOLS TO HELP

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ADVERTISING

Reasons why advertising helps:1. You already have a relationship with

the company.2. You are showing that you support the

outlet.3. You have someone who is on the inside

going to bat for you

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USER-GENERATED CONTENT Event calendars Patch & The Daily Voice Columns Letters to the Editor Blog Press Release Services

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CONNECT WITH THE MEDIA

Network HelpAReporterOut.com ReporterConnection.com