Social Media Quick Wins Issue Two

Six quick wins to help find share-worthy content for your social media channels

paul.raybould@planonsoftware.comhttp://planonsoftware.com

Struggling with social media content?

Is your Twitter feed just tumbleweed? Is your LinkedIn lacking lustre?Is your Google+ more Google-?

Fear not. Here’s six quick wins to help you find share-worthy content foryour social media channels.And in the spirit of all things social, feel free to share these with your colleagues and contacts.

Internal vs. external and social media frequency

Opinions differ, but as a rule of thumb you should share three pieces of non-Planon content for each piece of Planon content, to make your social media an ‘information channel’ rather than a ‘sales channel’.Four tweets per day is the ideal number in B2B, and one LinkedIn update per week (at least according to http://www.slideshare.net/DEERdigital/how-often-should-b2b-companies-update-social-media-profiles-13900833 ) Four tweets a day sound like a lot of work? Start with less and build up by one tweet per day.

1) Find industry experts/influencers in Twitter and retweet their tweets

Go to Followerwonk - http://followerwonk.com/Sign in with your Twitter details (it will ask you to send a tweet mentioning them but you can choose not to do that.)Click on the ‘Search twitter bios’ tab.Type a word/phrase you would expect to find in the bio of our industry people e.g. facility manager and click the ‘Do it’ button.You will be given a list of people who mention that key word/phrase in their bio, as well as their location, how many followers they have, and what their social authority is etc. Follow the people of interest and retweet/share their relevant content.

2) Hashtags and key phrasesVisit http://hashtagify.me/ and search for hashtags you think may apply to your market e.g. #facilitiesmanagementIt then shows you the top 10 related hashtags, their popularity, and recent tweets using those hashtags.You can retweet relevant content or follow people using these hashtags. You can also add columns in Hootsuite to follow relevant hashtags and key word/phrases so you’ve a constant supply of new content for future use. If you’re not doing it already, make sure you have a Hootsuite column following the word ‘Planon’ so you can respond t anybody who mentions us.

3) Google alerts

Search for ‘Google alerts’.Create alerts for words and phrases relevant to our industry (as well as ‘Planon’). When you receive alerts from Google of relevant content, share this through your social channels.It also works well to help you stay up to date with what competitors are doing…

4) Email alerts – from industry publications and blogs

Google to find blogs/publications/associations specific to our industry e.g. googling ‘facility management blogs’ returns 41,200,000 results.Register to receive alerts from the blogs/publications/associations of interest.Share their content through your social channels.FYI you can get email updates from Planon’s blog too by following the instructions in the right hand box at DE, FR, NL, UK, US.

5) Google+ RipplesGoogle+ Ripples can be a little harder to find in niche industries, but still offer a way to find more general business related content and influential people.Find a relevant post in your Google+ timeline that has a lot of shares (or go to the Google+ page of an business/industry leader/influencer.) Scroll their Google+ wall to find a post with a lot of shares, then click the little downward facing arrow in the upper right corner of the post (just above the hashtags - you’ll see it appear when you hover over the post near the top right corner.)Choose View Ripples from the dropdown menu.People who get reshares on their content are likely to be influential.Add these people to your circle(s) and share their relevant content.

6) CompetitorsWhat content are competitors tweeting? Anything you can adapt for your own use? Or people they’re following who post tweets you may want to retweet?Look at competitors’ Google+ walls to find who they are connected to that you can connect to (a lot of our competitors are not active on Google+ but you can also search for related key words/phrases to find influential people in our industry.)

Look out for the next issue of Social media Quick Wins

Any questions please ask:paul.raybould@planonsoftware.comhttp://planonsoftware.com