Social Media X Events: Making Your Events Buzz-worthy

46
MAKING EVENTS BUZZ-WORTHY Presented by Rachel Siah Co-founder of BRCKTS @BRCKTSSG [email protected]

Transcript of Social Media X Events: Making Your Events Buzz-worthy

Page 1: Social Media X Events: Making Your Events Buzz-worthy

MAKING EVENTS

BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS

@BRCKTSSG [email protected]

Page 2: Social Media X Events: Making Your Events Buzz-worthy
Page 3: Social Media X Events: Making Your Events Buzz-worthy
Page 4: Social Media X Events: Making Your Events Buzz-worthy

a digital storytelling collective

Page 5: Social Media X Events: Making Your Events Buzz-worthy

National Day Parade 2015

Page 6: Social Media X Events: Making Your Events Buzz-worthy

What am I not?

Page 7: Social Media X Events: Making Your Events Buzz-worthy

What am I not?

Page 8: Social Media X Events: Making Your Events Buzz-worthy
Page 9: Social Media X Events: Making Your Events Buzz-worthy
Page 10: Social Media X Events: Making Your Events Buzz-worthy
Page 11: Social Media X Events: Making Your Events Buzz-worthy

what I have learned about social media

Page 12: Social Media X Events: Making Your Events Buzz-worthy

it’s not about

Page 13: Social Media X Events: Making Your Events Buzz-worthy

“COMMUNITY”

Page 14: Social Media X Events: Making Your Events Buzz-worthy

“COMMUNITY”

real-time voice Global connectedness

Page 15: Social Media X Events: Making Your Events Buzz-worthy
Page 16: Social Media X Events: Making Your Events Buzz-worthy

the internet culture: 1-9-90

Page 17: Social Media X Events: Making Your Events Buzz-worthy
Page 18: Social Media X Events: Making Your Events Buzz-worthy

1%

Page 19: Social Media X Events: Making Your Events Buzz-worthy

19

9%

Page 20: Social Media X Events: Making Your Events Buzz-worthy

20

90%

Page 21: Social Media X Events: Making Your Events Buzz-worthy

21

1% 9% 90%

TIME ACCESS ENTERTAINMENT

Page 22: Social Media X Events: Making Your Events Buzz-worthy
Page 23: Social Media X Events: Making Your Events Buzz-worthy

social currency: does it make them look good?

Page 24: Social Media X Events: Making Your Events Buzz-worthy
Page 25: Social Media X Events: Making Your Events Buzz-worthy

25

Page 26: Social Media X Events: Making Your Events Buzz-worthy

26

Page 27: Social Media X Events: Making Your Events Buzz-worthy

conformity: What is everyone else doing?

Page 28: Social Media X Events: Making Your Events Buzz-worthy
Page 29: Social Media X Events: Making Your Events Buzz-worthy
Page 30: Social Media X Events: Making Your Events Buzz-worthy
Page 31: Social Media X Events: Making Your Events Buzz-worthy
Page 32: Social Media X Events: Making Your Events Buzz-worthy

Triggers: how are they reminded of you?

Page 33: Social Media X Events: Making Your Events Buzz-worthy

a digital storytelling collective

Page 34: Social Media X Events: Making Your Events Buzz-worthy
Page 35: Social Media X Events: Making Your Events Buzz-worthy

35

Page 36: Social Media X Events: Making Your Events Buzz-worthy

emotions: strong emotions = sharing

Page 37: Social Media X Events: Making Your Events Buzz-worthy
Page 38: Social Media X Events: Making Your Events Buzz-worthy
Page 39: Social Media X Events: Making Your Events Buzz-worthy
Page 40: Social Media X Events: Making Your Events Buzz-worthy

stories: How can you be part of their story?

Page 41: Social Media X Events: Making Your Events Buzz-worthy
Page 42: Social Media X Events: Making Your Events Buzz-worthy

42

master the art of social media engagement | 1

Creativity

viral marketing

Page 43: Social Media X Events: Making Your Events Buzz-worthy
Page 44: Social Media X Events: Making Your Events Buzz-worthy
Page 45: Social Media X Events: Making Your Events Buzz-worthy

1. the 1-9-90 rule 2. social currency 3. conformity 4. triggers 5. emotions 6. stories

Page 46: Social Media X Events: Making Your Events Buzz-worthy

MAKING EVENTS

BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS

@BRCKTSSG [email protected]