AppExchange Partner Academy-

Building Your Application Listing

By

Jesse Dailey

2

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions

3

Get to know the AppExchange Listing

Title

Abstract

TD/ GIN

Thumbnail

Additional Resources

Logo

4

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions

5

Select the Setup for your Application

Demonstrate your

application using:

Distribute your application

through:

or or

or

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Select the Setup for your Application

Demonstrate your

application using:

Distribute your application

through:

or or

or

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Demonstrate your Application through:

Fully functional read only version of the application

Allow customers to “kick the tires”

Present data in a dynamic working environment

Appropriate for all Native applications and some

Composite applications

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For applications that are too complicated to

demonstrate through a Test Drive

Demonstrates the functionality of the application

Walkthrough of the application- “A day in the life”

Appropriate for some Composite applications and all

Client applications

Demonstrate your Application through:

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Demo- Suggested Format

1. Overview- Quick introduction to the demo and a discussion of the value proposition. 

2. Step by Step – Show everyday use of the application

Outline the functionality a user will see- show it in action!

How does your application interact with Salesforce.com- do you create data in a custom object?  Do you import leads?  What are the steps that make this happen?

3. Additional info and conclusion

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Additional Considerations in Building a

Market your demo toward Salesforce.com users

Stay away from marketing your company

Screenshots are a must!

Remember: you only have 60 seconds to grab a

customer’s attention.  

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Select the Setup for your Application

Demonstrate your

application using:

Distribute your application

through:

or or

or

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Distribute your Application Through:

Deploy your custom salesforce.com application at the

click of a button

Automatically install various elements ranging from

Custom Tabs to Pre-Made dashboards

Appropriate for all Native and Composite applications

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Distribute your Application Through:

For applications where an immediate installation is not available: Hardware Appliances

Integration services

Applications that require contact with direct sales or consulting services

The Learn More landing page provides: Additional information about the application

Sales contact information

Marketing directed towards a salesforce.com customer

The “Get It Now” should be packaged and left private

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Distribute your Application Through:

For applications that install directly to the users desktop

or external services that do not use the salesforce.com

interface

Links to a landing page with more information about the

download (not just a direct link to the file)

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How do I enable these buttons?

By default only Get It Now and Test Drive are available

for your listing

Other buttons – Demo, Learn More, Download- need to

be enabled by salesforce.com

Email AppExchangePartners@salesforce.com for an

evaluation of your application

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Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing –Tips and Tricks!

Frequently Asked Questions

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Use the Listing Form as a Guide

Use the form when writing your copy for the listing. Log

into www.appexchange.com and click on edit for your

listing

You can now see the text limitations for each item

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Title and Logo

Title- the name of your product - should not include “for

AppExchange”

Logo- Your 60x60 record cover

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Thumbnail and Screenshot

Two separate files

Thumbnail is 160x115

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Datasheet and Customization Guide

Datasheet- Two page summary of key information

Customization Guide- For applications that require

additional setup or customization to function

Step by Step walkthrough for System Admins Adding page layouts for standard salesforce.com objects and

tabs

Any steps that are needed to activate the application

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Presentation

Excellent supplement to a Test Drive

Give the business value of your application

Use any format

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Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions

23

FAQ: I don’t have a listing!

Log into the publisher area of

https://www.salesforce.com/appexchange/publishing.jsp

Native/ Composite application- After you package and register

your first version you will see your listing in the manage my apps

area.

Client Application- you will need to request a listing from support

– Log in to the publisher area of www.appexchange.com

– Click Manage My Publisher Profile and create a profile

– Click “Request Assistance” and log a case for a new listing

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FAQ: My publisher tab is blank!

Your publisher profile needs to match the username

associated with the profile you created.

It will always be in the format of an email address e.g.

jdailey@salesforce.com

Tip: When in doubt – after clicking Assign Publisher

Profile just click My Publisher Profile

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FAQ: My Publisher Tab is Blank!

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Questions?

Contact us via AppExchangePartners@salesforce.com

Click on request assistance under Manage My Apps

Thanks!