DF13 Partner Session GuideThere were over 1,200+ expert-led sessions at Dreamforce '13. To make things easier for you, we have created these session recommendations by role or function (with links to each session replay). The Dreamforce Recap is available in the portal at http://p.force.com/dreamforce. Note: some replays may not be available for technical or proprietary reasons.

Keynotes & VideosOpening VideoHaiti VideoOpening Keynote with Marc BenioffSales Cloud KeynoteService Cloud KeynoteExactTarget Marketing Cloud KeynoteGet to the Future First With Salesforce1 VideoSalesforce1 Platform KeynoteDeveloper KeynoteAppExchange Partner KeynoteCloud Alliance Partner KeynoteData.com KeynoteCelebrity CEO Keynote – Marissa Mayer, CEO, Yahoo!Celebrity CEO Keynote – Sheryl Sandberg, CEO, FacebookDr. David AgusDr. Wayne DyerDeepak ChopraDr. Susan Desmond-Hellman (Panel)Q&A with Marc Benioff and Parker HarrisMarc’s Interview with Jim Cramer (Mad Money – CNBC)Salesforce Live – Broadcast Wrap and Summary

SI (Consulting Partner) SessionsThese sessions are developed and delivered by our Cloud Alliance team, and are highly recommended for all consulting partners.

SI SessionsSI Session: Cloud Alliance Partner KeynoteSI Session: Partnering with Work.comSI Session: Technical Architect Certification: Learn From Our ExpertsSI Session: Partner Platform Topics - Mobile DevelopmentSI Session: Partner Platform Success - Center of Excellence Best PracticesSI Session: Partner Success: Engage with your PeersSI Session: Developing Your Salesforce Practice Capabilities

ISV Success SessionsThese sessions are developed and delivered by our AppExchange Partner Program Team and partners. Recommended for all ISV and Channel partners.

ISV SessionsISV Success: An Insider's Guide to Security ReviewISV Success: APP Academy: Getting Started as an ISV PartnerISV Success: AppExchange Marketing Playbook: Build Your BrandISV Success: AppExchange Marketing Playbook: Generate DemandISV Success: AppExchange Partner KeynoteISV Success: Architect & Design Your App for Commercial SuccessISV Success: Avoid Growing Pains: Scale Your App for the EnterpriseISV Success: Connected Apps: Design Options for Your Commercial AppISV Success: Design Patterns: ISV Recipes for SuccessISV Success: Distribute & License Your App for Commercial SuccessISV Success: Driving Sales Success as an ISV PartnerISV Success: Emerging Technology: Heroku Best Practices for ISVsISV Success: Emerging Technology: Social & Collaboration Strategies for ISVsISV Success: Emerging Technology: Service Cloud for ISVsISV Success: Funding Options for ISVs: Find the Right Strategy for YouISV Success: Interoperability: Combine Forces to Increase Your OpportunitiesISV Success: ISV Roadmap: What's New & What's NextISV Success: Manage Your Business with ISV Platform Technologies. . .ISV Success: Mobile for ISVs (Part 1 of 2): Strategies for SuccessISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile SolutionsISV Success: Next Generation UX for Your Commercial App: Feed the UserISV Success: Partners Helping Partners: How PDOs Can HelpISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)?ISV Success: Support Your Customers for Commercial Success

TechnicalThese sessions include programs developed and delivered by our Technical Evangelists (and partners), our developer community, and our Training & Certification team (Hands-On Training). They are intended for product managers, technical architects, and developers (most are intermediate level).

ISV - Technical SessionsISV Success: An Insider's Guide to Security ReviewISV Success: Architect & Design Your App for Commercial SuccessISV Success: Avoid Growing Pains: Scale Your App for the EnterpriseISV Success: Connected Apps: Design Options for Your Commercial AppISV Success: Design Patterns: ISV Recipes for SuccessISV Success: Distribute & License Your App for Commercial Success

ISV Success: Interoperability: Combine Forces to Increase Your OpportunitiesISV Success: Manage Your Business with ISV Platform Technologies. . .ISV Success: Mobile for ISVs (Part 2 of 2): How to Develop Mobile SolutionsISV Success: Next Generation UX for Your Commercial App: Feed the UserISV Success: Support Your Customers for Commercial Success

Developer - Technical SessionsTechnical: A Developers Guide to Visual WorkflowTechnical: Apex Design PatternsTechnical: App Lifecycle Management: 3 Ways to Set Up Your Dev LifecycleTechnical: Architecting Composite Apps with Force.com & HerokuTechnical: Building a Rockstar Salesforce Development TeamTechnical: Building Business Apps: Coding OptionalTechnical: Building Native iOS Apps with the Salesforce PlatformTechnical: Connecting the Internet of Things to SalesforceTechnical: Data Design Tips for Developing Robust Apps on Force.comTechnical: Deep Dive into the Force.com Canvas FrameworkTechnical: Force.com Canvas in the Publisher and Chatter FeedTechnical: Getting Started with Apex REST ServicesTechnical: How to Create a Social Mobile App Using Heroku and Force.comTechnical: Introduction to Apex TriggersTechnical: Introduction to Building E-Commerce. . .on Heroku and SalesforceTechnical: Introduction to Force.comTechnical: Introduction to Force.com Canvas AppsTechnical: Introduction to HerokuTechnical: Introduction to Site.com for DevelopersTechnical: Introduction to the Salesforce Security ModelTechnical: Introduction to VisualforceTechnical: Salesforce Release Management - Best Practices and Tools. . .Technical: Strategies for Enterprise Scale from the Salesforce.com PlatformTechnical: Tests and Testability: Apex Structure and StrategyTechnical: Understanding Native, Hybrid, and Web Mobile Architectures

Technical Hands-On TrainingHands-On Training: Automate Your Business Process with Visual WorkflowHands-On Training: Build a Website using Site.com (Part 1) , (Part 2), (Part 3)Hands-On Training: Convert SQL Queries into SOQL Queries (Part 1) , (Part 2)Hands-On Training: Get Started with Apex Code for Admins (Part 1) , (Part 2)Hands-On Training: Get Started with the Force.com IDE for Admins (Part 1) , (Part 2)Hands-On Training: Get Started with Visualforce for AdminsHands-On Training: Integrate with Salesforce Using the Streaming APIHands-On Training: Write Apex and Visualforce Using Re-usable PatternsHands-On Training: Write Apex Tests Using Best Practices

SalesThese sessions include ISV-specific sales tips & techniques, salesforce.com Sales Cloud best practices, highlights from our Partner User Groups, and insights from our Entrepreneur sessions.

Partner Sales SessionsISV Success: Driving Sales Success as an ISV PartnerEntrepreneur: Create Predictable, Scalable Sales RevenueEntrepreneur: The Twitter Effect: Using Social Sales and PRPartner User Groups: Build a Champion Sales & Marketing Machine. . .Partner User Groups: Sales Metrics for ISVs: Build Your Killer DashboardPartner User Groups: UI Design to Maximize User Adoption. . .

General Sales SessionsSales: 7 Critical Process Changes That Dramatically Improve Lead ConversionSales: Fastest Path to Pipeline: Best Practices for Inside Sales TeamsSales: Grow Your Business - Best Practices to Drive Adoption and Success , Part 2Sales: How salesforce.com Drives Sales Productivity (Part 1), (Part 2)Sales: How Salesforce.com Runs Its Renewals Business Inside SalesforceSales: Opportunity Management for Sales TeamsSales: Sales Best Practices Series - Analyzing PerformanceSales: Sales Best Practices Series - ClosingSales: Sales Best Practices Series - Growing the DealSales:   Sales Best Practices Series - Prospecting Sales: Sales Best Practices Series - QualifyingSales: Sales Performance - Bigger, Better Pipeline with Accurate. . .DataSales: Sales Performance - Increase Win Rates w/ Access to Sales InformationSales: Salesforce as Your Competitive AdvantageSales: Salesforce Communities for Sales - Connect to Partners & Customers. . .Sales: Spend More Time Closing - Productivity Best Practices & RoadmapSales: The Salesforce.com Sales Playbook (Part 1) , (Part 2)

MarketingThese sessions include ISV-specific marketing tips & techniques, Salesforce.com Marketing Cloud best practices, and highlights from our Partner User Groups.

Partner Marketing SessionsISV Success: AppExchange Marketing Playbook: Build Your BrandISV Success: AppExchange Marketing Playbook: Generate DemandPartner User Groups: Build a Champion Sales & Marketing Machine. . .Partner User Groups: Marketing Secrets for Bootstrapped StartupsPartner User Groups: Which Half is Wasted? . . .Marketing Best Practices

General Marketing SessionsMarketing Cloud: 7 Tips for Advanced Lead NurturingMarketing Cloud: 10 Ways Marketing Automation & Inbound Marketing Work TogetherMarketing Cloud: Audience Marketing in the Age of Subscribers, Fans, & Followers

Marketing Cloud: B2B Social Marketing? You Can’t Ignore It Any LongerMarketing Cloud: Email – The Cornerstone of Your Marketing StrategyMarketing Cloud: Generating Leads and Sales on Social ChannelsMarketing Cloud: How To Create a Killer Content Marketing StrategyMarketing Cloud: Marketing Automation at Its Best – Accelerate Pipeline with PardotMarketing Cloud: Mobile Makes Community Engagement on the Go PossibleMarketing Cloud: Social and the C-Suite: Getting Buy InMarketing Cloud: Social Best Practices for EventsMarketing Cloud: Strategies for Effective Tweeting & Facebook Wall PostsMarketing Cloud: The Good, The Bad, and Best Email PracticesMarketing Cloud: Turning Likes into LeadsMarketing Cloud: Your Playbook for a Global (and Local) Social Media StrategyMarketing Cloud: 11 Secrets to Email Marketing That Gets Opened, Read, and Clicked

ISV Business DevelopmentThese sessions are specifically designed to help ISVs understand new areas for business development within the Salesforce.com ecosystem. Through emerging technologies and roadmap insights, business developers will get a strong look into the future and see examples of success from top partners.

Business DevelopmentISV Success: Emerging Technology: Heroku Best Practices for ISVsISV Success: Emerging Technology: Service Cloud for ISVsISV Success: Emerging Technology: Social & Collaboration Strategies for ISVsISV Success: Funding Options for ISVs: Find the Right Strategy for YouISV Success: Interoperability: Combine Forces to Increase Your OpportunitiesISV Success: ISV Roadmap: What's New & What's NextISV Success: Mobile for ISVs (Part 1 of 2): Strategies for Success

EntrepreneursThinking about starting your own business? These sessions can start you on the right track, covering important areas like funding, strategy, growth, business development, and startup success factors.

EntrepreneursEntrepreneurs: Angels & VCs: A Startup Founder's View on FundraisingEntrepreneurs: Beyond the IPO: Confessions of a Serial EntrepreneurEntrepreneurs: Cloud Business Fundamentals - The Five Rules to Live ByEntrepreneurs: Create Predictable, Scalable Sales RevenueEntrepreneurs: Entrepreneurial DNA: Attributes of SuccessEntrepreneurs: From Developer to CEO: Small Company, Big ProfitsEntrepreneurs: Stacking the Odds: Incubators and AcceleratorsEntrepreneurs: Startup Year Zero: A Practical BlueprintEntrepreneurs: The Entrepreneurial InstinctEntrepreneurs: The Twitter Effect: Using Social Sales and PR to Amp Your GrowthEntrepreneurs: Meet the Power BrokersISV Success: Funding Options for ISVs: Find the Right Strategy for You

Other SMB Startup SessionsSMB: Disruptive Startups: How Innovative Leaders are Shaking Up IndustriesSMB: Acquired Startups Look BackSMB: Current Challenges & Opportunities in the Connected WorldSMB: Growing Your Career: FemmeForce & Girly Geeks Networking EventSMB: Haiti Today & Tomorrow: Government Transformation Through TechSMB: Lean in Circles: Starting Lean in Circles Within Your OrganizationSMB: WSJ – Startup of the YearSMB: WSJ - What’s Holding Back Women Entrepreneurs?

Partner User GroupsFor the first time (based upon an ISV Call for Papers this past summer) we selected the top partner presentations to provide you with insights, strategies, tips, and best practices directly from our partner community. These 30-minute sessions were delivered in the Community Success Zone (Theater 2) at the Hilton (San Francisco – Union Square). This also kicks off our new Partner User Groups that are currently forming around the world. Learn more about Partner User Groups at http://p.force.com/PUG.

Partner User Group Sessions (30 minutes)Partner User Groups at DreamforcePartner User Groups: 8 tips to building a successful App (and Business)Partner User Groups: Advanced Trialforce and LMA HacksPartner User Groups: Anatomy of a Mobile First AppPartner User Groups: Apex Design Patterns for Managed PackagesPartner User Groups: Automated Testing for Complex AppsPartner User Groups: Build a Champion Sales & Marketing Machine. . .Partner User Groups: From Consultant to ISVPartner User Groups: From Idea to AppExchange in 1 WeekPartner User Groups: How to Redesign Your App Without Alienating UsersPartner User Groups: Indy to India: Mobile Experience for an Offline WorldPartner User Groups: ISV Success - From First Deal to Gold Sponsor at DFPartner User Groups: Leveraging Social and Mobile Features in Your AppPartner User Groups: Marketing Secrets for Bootstrapped StartupsPartner User Groups: Mobile Design Patterns and ConsiderationsPartner User Groups: Navigating the Marketplace: A Primer for ISV'sPartner User Groups: Platform Adoption - Business and Technology BenefitsPartner User Groups: Sales Metrics for ISVs: Build Your Killer DashboardPartner User Groups: UI Design to Maximize User Adoption. . .Partner User Groups: Which Half is Wasted? . . .Marketing Best Practices

The APP Academy (where APP = AppExchange Partner Program) is a program designed for ISV and channel partners that walks you through all of the major phases of the lifecycle (Plan, Build, Distribute, Sell & Market, Support) as you build both your app and your business. This training is ideal for newer partners (by any role). The recommended sessions below represent core content that we deliver during live Academy programs, as well as other sessions to supplement your training. Learn more about the APP Academy (Online) at http://p.force.com/appacademy.

APP AcademyISV Success: APP Academy: Getting Started as an ISV PartnerISV Success: Architect & Design Your App for Commercial SuccessISV Success: Distribute & License Your App for Commercial SuccessISV Success: Driving Sales Success as an ISV PartnerISV Success: AppExchange Marketing Playbook: Build Your BrandISV Success: AppExchange Marketing Playbook: Generate DemandISV Success: Support Your Customers for Commercial Success

Other Recommendations:ISV Success: AppExchange Partner KeynoteISV Success: An Insider's Guide to Security ReviewISV Success: Funding Options for ISVs: Find the Right Strategy for YouISV Success: ISV Roadmap: What's New & What's NextISV Success: Manage Your Business with ISV Platform Technologies. . .ISV Success: Partners Helping Partners: How PDOs Can HelpISV Success: Ready to Partner with Salesforce.com (ISVforce or OEM)?Partner User Groups: How I Got My First 10 Paying Customers (Pending)

AppExchange is the trusted cloud computing marketplace. These sessions are customer-facing and feature partner apps. Customers learn how to extend their own business functionality quickly and efficiently by simply installing and customizing partner apps. As partners, you can bring greater visibility to AppExchange and to the partner app ecosystem by referring your own customers to these replays. Learn more at http://www.appexchange.com.

AppExchange Customer-Facing SessionsAppExchange: 10 Little Apps That Make a Big DifferenceAppExchange: Build Your Small Business with AppsAppExchange: Collaborate with Apps That ChatterAppExchange for Admins: Choose Your Own App-ventureAppExchange for the Back Office: Productivity Behind the ScenesAppExchange for Dummies AppExchange for DummiesAppExchange for Experts: 10 Tips for AdminsAppExchange Fast & Furious: 30 Apps in 30 MinutesAppExchange for Financial Services: Designed for Money and ManagementAppExchange for Free: 10 Apps for $0AppExchange for Government: Frictionless TechnologyAppExchange for Healthcare: Better Care Through Better EngagementAppExchange for Life Sciences: Where Cloud Meets ComplianceAppExchange for Marketing: Supercharge Campaigns, Events, and MoreAppExchange for Mobile: Productivity on the RoadAppExchange for Sales: Fill in the Gaps with AppsAppExchange for Service: Wow With Customer Service AppsFireside Chat: Transforming the Back-Office of a Customer Company