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Michigan Golf BusinessA N N U A L C O N F E R E N C E & V E N D O R F A I R
Dec. 1-3, 2014 - Soaring Eagle Resort, Mount Pleasant
How to Register
INSIDE
ProgramInformation
ConferenceOverview
GO ALL INthe Michigan Golf Business!
The most in-depth training workshop the MGCOA has ever offered:Henry DeLozier and Stephen Johnston, both Principals at Global Golf Advisors, the leading golf industry consulting firm will take you on a full day INTERACTIVE educational journey that will cover: golf industry best practices, real-life case studies that you can learn from, metrics and market analysis how-tos, business plan creation and templates, exit
strategy planning because it’s never too late to plan and several ‘ask the expert’ opportunities.
YOUR ROI WILL NEVER BE IN QUESTION!
Global Golf Advisors is one of the leading consult-ing firms for golf courses around the world.
This session will focus on the business aspect of improving bottom line performance through case studies and applying participants’ golf course data. This approach will give attendees the opportunity to discuss specific questions on their operations as they work through the case study.
The key topics will be:•How to prepare a Market Analysis and
Marketing Plan;•A comprehensive review of Key Performance
Indicators (“KPI’s”); and •How the implementation of ‘Best Practice’ will
increase revenue and evaluate operating costs.
This interactive session will give attendees a blue-print on the development of a Business Plan and specific ideas which can be implemented to signifi-cantly improve bottom line performance.
9:00 a.m. Rake In Knowledge
Michigan Business guru and golf course owner Chris Holman will look at the business climate and what works in our great state. Chris is the CEO of statewide 24/7 business news internet website and broadcast company
MichiganBusinessNetwork.com. “Michigan businesses have once again demonstrated their resilience in overcoming tough economic challenges to keep our state moving forward.”
10:15 a.m. Know Your LimitsWith so many changes in state and federal wage laws and health care, you need to know your limits! Diane Pelak, human relations specialist and owner of FlexChecks will lead this interactive and important program.
2:30 p.m. How to Hold Your Cards –Keep Them Close!Protecting your Business From Fraud. In this session, Sarah Jennings, CPA and Certified Fraud Examiner will show you the most common areas of fraud found in businesses and give you processes and policies to help you mitigate fraud.
3:45 p.m.It’s a “Natural”Teaming up your technological preparedness with your public relations is a natural when it comes to the unexpected. Public Relations specialist Bryan Lawson from Crystal Mountain Resort and safety and preparedness expert from Kapnick Insurance Beth Ferguson give you the straight line on how to be ready when you need to be.
9:00 a.m. Golf Business Boot Camp
TUE
Dec. 2
DeLozier
Johnston
Holman
Start your conference with a meet and greet while learning about some new fun ways to capture customers:ACE Indoor Golf and American FootGolf.
Dec. 1
MO
N
6:00 - 8:00 p.m. DEALING Out IdeasOpening Reception
9:30 a.m. Full Breakfast and MGCOA Business Meeting
10:00 a.m. “Winning Playbook For Golf Courses”
11:30 a.m. Wheel of Fortune
12:30 p.m. Annual Awards Banquet
TUE
WED
Dec. 3
Wine(d) down after a great day with friends old and new. Doors open at 5:30 for refreshments and Skubick will be on hand to tell us if we voted correctly Tim Skubick is
the longest serving member of the state capitol
press corps, covering Michigan government and politics. He anchors the popular public TV series, Off the Record, and covers the capitol for WWJ Newsradio 950 in Detroit and 67 other statewide radio stations. Tim writes a weekly political column statewide newspapers and is a published author.
5:30 p.m. – 7:30 p.m.It’s a Full House Reception with Skubick Town Hall
11:30 a.m. – 2:30 p.m.Vendor Fair and Luncheon
Skubick
Reports by executive director Kate Moore and National GCOA Membership Director Joe Rice
The headwinds are strong in the industry. Over-supply, variable weather, inconsistent adoption of technology, a time crunched culture and accelerating expenses for labor, benefits, water, fertilizer, etc. make managing a golf
course today a tremendous challenge. What is a golf course management team to do? J. J. Keegan, Managing Principal of Golf Convergence is a Golf course management strategist creating visionary
And what about all those great ideas you have and all the success you have experienced? Before we head into our annual awards and recognition banquet we will highlight some great success stories from right here in our State. Bring your ideas and your questions.
Join in as we wrap up this year conference with a banquet luncheon and celebrate the 2014 Award Winners and Honorees:
business plan. A simple-to-implement 7 step process developed by Golf Convergence will be presented.
Lesson #1 - You are working too hard on the wrong things that make little difference. Lesson #8 - Stealing customers from your competitors and from third party tee time providers is easy.And everything in between!
Keegan
• Golf Course of the Year Award,• Matthews Lifetime Achievement Award• Lyle Leeke Distinguished Service Award• Dul Family Player Development Leadership Award• John Dodge Carpe Diem Award
603 South Washington AvenueSuite 303Lansing, MI 48933www.mgcoa.org
Address Service Requested
PRSRT STD U.S. POSTAGE
PAIDLANSING, MI
PERMIT NO 1096
MGCOANational Golf Course Owners Association Chapter
MGCOA Diamond PartnersHotel reservationsConference attendees stay at the Soaring Eagle Resort and receive the MGCOA discounted rate of $99 per night for single/double and includes self parking. To make hotel reservations, please call the hotel directly at 877-232-4532, option #5, by Nov. 10. When calling be sure to mentionthat you are attending the Michigan Golf BusinessConference. For more information on the hotel visitwww.SoaringEagleCasino.com. (Group Code 99720A)
Three ways to register!Online at www.mgcoa.orgFax registration form to (517) 267-8984 Mail to 603 S. Washington Ave., Ste. 303, Lansing, MI 48933
CEU Credits InfoContinuing Education Credits will be available for PGA, GCSA and CMA members. Each association will have forms available at the conference registration desk.
Registration Information (copy this form if you have more than four registrants)
Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________
Check all that apply: Owner/operator PGA MIGCSA CMA
Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________
Check all that apply: Owner/operator PGA MIGCSA CMA
Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________
Check all that apply: Owner/operator PGA MIGCSA CMA
Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________
Check all that apply: Owner/operator PGA MIGCSA CMA
Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________
Check all that apply: Owner/operator PGA MIGCSA CMA
Organization/Course ____________________________________________________________________________________________________________________
Address________________________________________________________________________ City/State/Zip_________________________________________
e-mail________________________________________________________________ Phone__________________________________________________________
Are there special needs for any of these attendees?__________________________________________________________________________________________
Michigan Golf BusinessANNUAL CONFERENCE & VENDOR FAIR
Dec. 1–3, 2014Soaring Eagle ResortMt. Pleasant
( )
Conference Registration Form
Payment Information (No refunds after November 23, 2014)
Check payable to MGCOA enclosed Visa Mastercard Discover
Credit Card Number _________________________________________________________________________________
Total $________________ Exp Date_______________ Customer Code (last 3 digits in signature panel)________
Print Name______________________________________ Signature_________________________________________
Hotel ReservationsConference attendees stay at the Soaring Eagle Resort and receive the MGCOA discounted rate of $99 per night for single/double and includes self parking in attached parking ramp. To make hotel reservations, please call the hotel directly at 877-232-4532, option #5 by Nov. 10. When calling be sure to mention that you are attending the Michigan Golf Business Conference. For more information or to register online, visit www.SoaringEagleCasino.com (Group Code 99720A).
Three ways to register!Online at www.mgcoa.org • Fax this form to (517) 267-8984 • Mail to: 603 S. Washington Ave., Ste 303, Lansing, MI 48933
Attendees Member PassbookMember* Non-Member
1Attendee= $310 $210 $395
2Attendees= $520 $310 $580
3Attendees= $720 $520 $765
4Attendees= $720 $520 $765
5Attendees= $720 $520 $765
Tues. or Wed. Only (circle one)
CostOptionxAttendees=$_____________
Member($200)x______=$_____________
Non-Member($300)x_______=$_____________
SUB-TOTAL____________ SUB-TOTAL____________$ $
Registration: Full Conference
*Courses participating in the Golden Passbook to Michigan Golfare “Passbook Members”.
Full ConferenceSub-Total
$___________
One DaySub-Total
$___________
TOTAL$___________
Registration: One Day
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