Michigan Golf BusinessA N N U A L C O N F E R E N C E & V E N D O R F A I R

Dec. 1-3, 2014 - Soaring Eagle Resort, Mount Pleasant

How to Register

INSIDE

ProgramInformation

ConferenceOverview

GO ALL INthe Michigan Golf Business!

The most in-depth training workshop the MGCOA has ever offered:Henry DeLozier and Stephen Johnston, both Principals at Global Golf Advisors, the leading golf industry consulting firm will take you on a full day INTERACTIVE educational journey that will cover: golf industry best practices, real-life case studies that you can learn from, metrics and market analysis how-tos, business plan creation and templates, exit

strategy planning because it’s never too late to plan and several ‘ask the expert’ opportunities.

YOUR ROI WILL NEVER BE IN QUESTION!

Global Golf Advisors is one of the leading consult-ing firms for golf courses around the world.

This session will focus on the business aspect of improving bottom line performance through case studies and applying participants’ golf course data. This approach will give attendees the opportunity to discuss specific questions on their operations as they work through the case study.

The key topics will be:•How to prepare a Market Analysis and

Marketing Plan;•A comprehensive review of Key Performance

Indicators (“KPI’s”); and •How the implementation of ‘Best Practice’ will

increase revenue and evaluate operating costs.

This interactive session will give attendees a blue-print on the development of a Business Plan and specific ideas which can be implemented to signifi-cantly improve bottom line performance.

9:00 a.m. Rake In Knowledge

Michigan Business guru and golf course owner Chris Holman will look at the business climate and what works in our great state. Chris is the CEO of statewide 24/7 business news internet website and broadcast company

MichiganBusinessNetwork.com. “Michigan businesses have once again demonstrated their resilience in overcoming tough economic challenges to keep our state moving forward.”

10:15 a.m. Know Your LimitsWith so many changes in state and federal wage laws and health care, you need to know your limits! Diane Pelak, human relations specialist and owner of FlexChecks will lead this interactive and important program.

2:30 p.m. How to Hold Your Cards –Keep Them Close!Protecting your Business From Fraud. In this session, Sarah Jennings, CPA and Certified Fraud Examiner will show you the most common areas of fraud found in businesses and give you processes and policies to help you mitigate fraud.

3:45 p.m.It’s a “Natural”Teaming up your technological preparedness with your public relations is a natural when it comes to the unexpected. Public Relations specialist Bryan Lawson from Crystal Mountain Resort and safety and preparedness expert from Kapnick Insurance Beth Ferguson give you the straight line on how to be ready when you need to be.

9:00 a.m. Golf Business Boot Camp

TUE

Dec. 2

DeLozier

Johnston

Holman

Start your conference with a meet and greet while learning about some new fun ways to capture customers:ACE Indoor Golf and American FootGolf.

Dec. 1

MO

N

6:00 - 8:00 p.m. DEALING Out IdeasOpening Reception

9:30 a.m. Full Breakfast and MGCOA Business Meeting

10:00 a.m. “Winning Playbook For Golf Courses”

11:30 a.m. Wheel of Fortune

12:30 p.m. Annual Awards Banquet

TUE

WED

Dec. 3

Wine(d) down after a great day with friends old and new. Doors open at 5:30 for refreshments and Skubick will be on hand to tell us if we voted correctly Tim Skubick is

the longest serving member of the state capitol

press corps, covering Michigan government and politics. He anchors the popular public TV series, Off the Record, and covers the capitol for WWJ Newsradio 950 in Detroit and 67 other statewide radio stations. Tim writes a weekly political column statewide newspapers and is a published author.

5:30 p.m. – 7:30 p.m.It’s a Full House Reception with Skubick Town Hall

11:30 a.m. – 2:30 p.m.Vendor Fair and Luncheon

Skubick

Reports by executive director Kate Moore and National GCOA Membership Director Joe Rice

The headwinds are strong in the industry. Over-supply, variable weather, inconsistent adoption of technology, a time crunched culture and accelerating expenses for labor, benefits, water, fertilizer, etc. make managing a golf

course today a tremendous challenge. What is a golf course management team to do? J. J. Keegan, Managing Principal of Golf Convergence is a Golf course management strategist creating visionary

And what about all those great ideas you have and all the success you have experienced? Before we head into our annual awards and recognition banquet we will highlight some great success stories from right here in our State. Bring your ideas and your questions.

Join in as we wrap up this year conference with a banquet luncheon and celebrate the 2014 Award Winners and Honorees:

business plan. A simple-to-implement 7 step process developed by Golf Convergence will be presented.

Lesson #1 - You are working too hard on the wrong things that make little difference. Lesson #8 - Stealing customers from your competitors and from third party tee time providers is easy.And everything in between!

Keegan

• Golf Course of the Year Award,• Matthews Lifetime Achievement Award• Lyle Leeke Distinguished Service Award• Dul Family Player Development Leadership Award• John Dodge Carpe Diem Award

603 South Washington AvenueSuite 303Lansing, MI 48933www.mgcoa.org

Address Service Requested

PRSRT STD U.S. POSTAGE

PAIDLANSING, MI

PERMIT NO 1096

MGCOANational Golf Course Owners Association Chapter

MGCOA Diamond PartnersHotel reservationsConference attendees stay at the Soaring Eagle Resort and receive the MGCOA discounted rate of $99 per night for single/double and includes self parking. To make hotel reservations, please call the hotel directly at 877-232-4532, option #5, by Nov. 10. When calling be sure to mentionthat you are attending the Michigan Golf BusinessConference. For more information on the hotel visitwww.SoaringEagleCasino.com. (Group Code 99720A)

Three ways to register!Online at www.mgcoa.orgFax registration form to (517) 267-8984 Mail to 603 S. Washington Ave., Ste. 303, Lansing, MI 48933

CEU Credits InfoContinuing Education Credits will be available for PGA, GCSA and CMA members. Each association will have forms available at the conference registration desk.

Registration Information (copy this form if you have more than four registrants)

Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________

Check all that apply: Owner/operator PGA MIGCSA CMA

Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________

Check all that apply: Owner/operator PGA MIGCSA CMA

Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________

Check all that apply: Owner/operator PGA MIGCSA CMA

Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________

Check all that apply: Owner/operator PGA MIGCSA CMA

Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________

Check all that apply: Owner/operator PGA MIGCSA CMA

Organization/Course ____________________________________________________________________________________________________________________

Address________________________________________________________________________ City/State/Zip_________________________________________

e-mail________________________________________________________________ Phone__________________________________________________________

Are there special needs for any of these attendees?__________________________________________________________________________________________

Michigan Golf BusinessANNUAL CONFERENCE & VENDOR FAIR

Dec. 1–3, 2014Soaring Eagle ResortMt. Pleasant

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Conference Registration Form

Payment Information (No refunds after November 23, 2014)

Check payable to MGCOA enclosed Visa Mastercard Discover

Credit Card Number _________________________________________________________________________________

Total $________________ Exp Date_______________ Customer Code (last 3 digits in signature panel)________

Print Name______________________________________ Signature_________________________________________

Hotel ReservationsConference attendees stay at the Soaring Eagle Resort and receive the MGCOA discounted rate of $99 per night for single/double and includes self parking in attached parking ramp. To make hotel reservations, please call the hotel directly at 877-232-4532, option #5 by Nov. 10. When calling be sure to mention that you are attending the Michigan Golf Business Conference. For more information or to register online, visit www.SoaringEagleCasino.com (Group Code 99720A).

Three ways to register!Online at www.mgcoa.org • Fax this form to (517) 267-8984 • Mail to: 603 S. Washington Ave., Ste 303, Lansing, MI 48933

Attendees Member PassbookMember* Non-Member

1Attendee= $310 $210 $395

2Attendees= $520 $310 $580

3Attendees= $720 $520 $765

4Attendees= $720 $520 $765

5Attendees= $720 $520 $765

Tues. or Wed. Only (circle one)

CostOptionxAttendees=$_____________

Member($200)x______=$_____________

Non-Member($300)x_______=$_____________

SUB-TOTAL____________ SUB-TOTAL____________$ $

Registration: Full Conference

*Courses participating in the Golden Passbook to Michigan Golfare “Passbook Members”.

Full ConferenceSub-Total

$___________

One DaySub-Total

$___________

TOTAL$___________

Registration: One Day

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