Post on 19-Mar-2017
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
You have a great idea, product or service and potential customers are out there waiting to hear about it. Here are the steps to take to create a high-quality presentation to close the business. From presentation tips, to follow-ups, here’s your guide to closing the deal.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
P R E P
Investors and potential clients are people too. Find out more about
them and what they like!
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
1
[ HOW TO PREP ]
Take a look at their social profiles and find any commonalities or
interests that you can leverage in your presentation. Connect with
them as well to help facilitate future conversations, while building a
personal relationship.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
2
[ HOW TO PREP ]
Make your presentation visually appealing. Review as many different
presentations as you can. See what you like and what stands out to you; use that
as inspiration for your pitch deck.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
3
[ HOW TO PREP ]
Keep it simple. Too many bright col-ors or visuals can be distracting and cause your audience to lose focus on what the main message is - your
product/service.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
4
[ HOW TO PREP ]
Practice until you know the presen-tation inside and out. This will allow
you to be agile and not miss a step if someone interrupts!
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
5
[ HOW TO PREP ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
P R E S E N T A T I O N
Now that everyone is settled and ready for the presentation, kick off your pitch
with why they should care.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
1
[ THE PRESENTATION ]
Don’t leave the big reveal until the end, you will lose them in the build-up. Instead let them know early on why they are there, then support
your claims ruthlessly.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
2
[ THE PRESENTATION ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
3
[ THE PRESENTATION ]
Data is sexy, until it isn’t. Be sure you don’t overwhelm your audience with too
much data.
Be concise with your message and clear with what you want to say.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
4
[ THE PRESENTATION ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
5
[ THE PRESENTATION ]
65% of people remembera message when you include
an image with it.
Leave your audience with easy to follow next steps. Let them know exactly
what to expect from you and your desired actions from them.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
6
[ THE PRESENTATION ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
F O L L O W - U P
You’re done. They are wowed, but now what? How do you go from here to a
signed contract?
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
1
[ THE FOLLOW-UP ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
2
[ THE FOLLOW-UP ]
Get Personal. Make it a point to send a handwritten note to the people you just presented to. If you can include some
additional research or facts in the note, that is a bonus.
Ask how you can improve. This is especially for those who seem less interested. Ask direct and targeted questions, so that you get specific
responses and feedback.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
3
[ THE FOLLOW-UP ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
4
[ THE FOLLOW-UP ]
Set reminders. Put a note in your calendar to send at least one
additional thank you note to follow up and see if there is anything else that
they may need or want from you.
Send more information. Your presen-tation is a good starter but if you can send a piece of content for that client specifically, it can really help. It shows
your willingness to help them with their specific needs.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
5
[ THE FOLLOW-UP ]
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
6
[ THE FOLLOW-UP ]
You have a great idea, product or service, your clients and investors
are waiting.
Just remember: “Quantity and persistence will get you the outcomes
you need.” – James Altucher
Start closing those deals now – we’ll help answer your calls.
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
7
[ THE FOLLOW-UP ]
Start my 7-Day Free Trial
ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS
SOURCES:HTTP://TIFFANYHAN.COM/HOW-TO-PITCH-ME/
HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/182726HTTPS://WWW.AMERICANEXPRESS.COM/US/SMALL-BUSI-
NESS/OPENFORUM/ARTICLES/7-TIPS-FOR-PROPOS-ALS-PITCHES-AND-PRESENTATIONS/
HTTP://UNREASONABLE.IS/THE-SECRET-TO-GETTING-IN-VESTORS-TO-SAY-YES/
www.mapcommunications.com