Anatomy of a Sales Pitch: MAP Communications

ANATOMY OF A SALES PITCH:HOW TO PREP, PRESENT & CLOSE NEW BUSINESS

You have a great idea, product or service and potential customers are out there waiting to hear about it. Here are the steps to take to create a high-quality presentation to close the business. From presentation tips, to follow-ups, here’s your guide to closing the deal.


P R E P

Investors and potential clients are people too. Find out more about

them and what they like!


1

[ HOW TO PREP ]

Take a look at their social profiles and find any commonalities or

interests that you can leverage in your presentation. Connect with

them as well to help facilitate future conversations, while building a

personal relationship.


2

[ HOW TO PREP ]

Make your presentation visually appealing. Review as many different

presentations as you can. See what you like and what stands out to you; use that

as inspiration for your pitch deck.


3

[ HOW TO PREP ]

Keep it simple. Too many bright col-ors or visuals can be distracting and cause your audience to lose focus on what the main message is - your

product/service.


4

[ HOW TO PREP ]

Practice until you know the presen-tation inside and out. This will allow

you to be agile and not miss a step if someone interrupts!


5

[ HOW TO PREP ]


P R E S E N T A T I O N

Now that everyone is settled and ready for the presentation, kick off your pitch

with why they should care.


1

[ THE PRESENTATION ]

Don’t leave the big reveal until the end, you will lose them in the build-up. Instead let them know early on why they are there, then support

your claims ruthlessly.


2



3


Data is sexy, until it isn’t. Be sure you don’t overwhelm your audience with too

much data.

Be concise with your message and clear with what you want to say.


4



5


65% of people remembera message when you include

an image with it.

Leave your audience with easy to follow next steps. Let them know exactly

what to expect from you and your desired actions from them.


6



F O L L O W - U P

You’re done. They are wowed, but now what? How do you go from here to a

signed contract?


1

[ THE FOLLOW-UP ]


2

[ THE FOLLOW-UP ]

Get Personal. Make it a point to send a handwritten note to the people you just presented to. If you can include some

additional research or facts in the note, that is a bonus.

Ask how you can improve. This is especially for those who seem less interested. Ask direct and targeted questions, so that you get specific

responses and feedback.


3

[ THE FOLLOW-UP ]


4

[ THE FOLLOW-UP ]

Set reminders. Put a note in your calendar to send at least one

additional thank you note to follow up and see if there is anything else that

they may need or want from you.

Send more information. Your presen-tation is a good starter but if you can send a piece of content for that client specifically, it can really help. It shows

your willingness to help them with their specific needs.


5

[ THE FOLLOW-UP ]


6

[ THE FOLLOW-UP ]

You have a great idea, product or service, your clients and investors

are waiting.

Just remember: “Quantity and persistence will get you the outcomes

you need.” – James Altucher

Start closing those deals now – we’ll help answer your calls.


7

[ THE FOLLOW-UP ]

Start my 7-Day Free Trial


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Anatomy of a Sales Pitch: MAP Communications

Business

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