THE ANATOMY OF A PITCH & THE ART OF SPEAKING Seedstars Karachi Sep 2015

➜ EXCLUSIVE STARTUP

COMPETITION

➜ A startup competition

covering ~55 countries in 2015

➜ FINAL EVENT ➜ &

➜ CONFERENCE

➜ Week long event in Switzerland

reuniting the global network

STARTUP INVESTMENT

CLUB

A platform to discover and invest in the top startups from around

the globe

3000+ ENTREPRENEURS

50+ COUNTRIES

300+ INVESTORES

1000+ INNOVATORS

➜ GLOBAL ENTREPRENEUR

NETWORK

➜ Global network of startups, advisors,

mentors and accelerators

2015 ITINERARY

LATAM 11 regional events

CEE & MENA 17 regional events

Africa 12 regional events

Asia & Oceania 16 regional events

The Anatomy of a Winning Pitch

In three years, Seedstars World has reviewed 3000+ pitch

decks. So we know a thing or two about what works.

Today, we want to share what we’ve learned.

The goal of the pitch is to sell your product, your company, and

yourself in a very short period of time

Always Be Pitching!!!

Hook Problem Solution Market Size Business Model Traction Competition Team The Ask

The Pitch

The Hook

Make the audience care.

Generate an emotional reaction:

joy, trust, fear, surprise, sadness, disgust, anger, anticipation

Remember, the first 30 seconds will determine the next 5:30.

“IF YOU CAN’T EXPLAIN IT SIMPLY, YOU DON’T UNDERSTAND IT WELL ENOUGH.”

ALBERT EINSTEIN

End-to-End Payroll Solution

TM

Problem

Create empathy with your audience.

Facts tell, but stories sell.

“CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION, THEY CARE ABOUT THEIR PROBLEM”

DAVE MCCLURE, 500 STARTUPS

Traction

Traction is:

Customers Revenue

Volume Cost Conversion

What’s my SOM?

What do I pay to get them?

What’s the conversion rate to

my target (revenue)?

If you’re still validating product-market fit, that’s okay. Talk about your go-to-market strategy.

“Partnerships” are not customers. But they can help

with marketing and distribution.

Competition

Competition is bad.

Competition is validating.

Explain why you do it better / differently.

Hint: Market segment (who)

Product (what) Team / process (how)

Industry averages – good reality checks, bad benchmarks.

Better benchmark: Today vs your historical

performance

Team

SHOW: photos, names, titles, skills / expertise TELL: How you met, how long you’ve known each other, are you full time on the project and why the combination makes sense. Demonstrate you can pivot if this doesn’t work out.

The Ask

Be specific.

Hint: You need $$$ to run operations, hire, and / or get customers.

The Art of Speaking

Stance

Voice Eye contact

Body Language

Voice

Project (The microphone is not your voice).

Speak extra slow.

Be confident.

Pause.

Eye Contact

Look above people’s heads.

Refer to the slide, but don’t read it.

Stance

Jump and see where your feet land

No fidgeting!

Stand tall

Are you a walker?

Body Language

Open palm gestures

Smile

No arm crossing

Face your audience

Golden Rules of Pitching No more than 15 slides Don’t put anything on the slide you won’t talk about. Watch the time. Practice at least 3x. Keep on going if you mess up (we’re all human here) Don’t rely on the tech.

Golden Rules of Speaking Pause No fidgeting! Check your volume Pause

“Sometimes you win, sometimes you learn.”