A.I.ALLANA INSTITUTE OF MANAGEMENT STUDIES AND

RESEARCH

NAME: SHAH SHAHID RAZACOMPANY:AMUL-THE TASTE OF INDIATOPIC: HOW TO INCREASE THE SALE OF FRESH

MILK PRODUCT

HISTORY

•Amul is derived from the sanskrit word“amoolya”meaning“precious”.

• It is a dairy cooperative in India. It is located in Anand,Gujrat.

•It has spurred the WHITE REVOLUTION of India,which has made India the largest producer of milk and milk products in the world.

AMUL GROWTH AND EXPORT

•Annual turn over of US$2500million(2011–12).•It also create job oppurtunities for the village people so that they can manage their daily bread.•Amul has entered overseas markets such as Mauritius,UAE,USA,Oman,Bangladesh,Australi a,China,Singapore,HongKong and a few South African countries.

PRODUCTS OF AMUL

•Milk powders •Milk •Butter •Ghee•Cheese •Masti Dahi•Yoghurt•Buttermilk chocolate

PRODUCTS OF AMUL

•Ice cream•Shrikhand •Cream•Paneer •Flavoured milk •Gulab jamuns

HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT

Product DetailsProduct Name-AmulProlife Probiotic

LasseeDescription-Flavoured Probiotic Lassee

(Drinking Yoghurt)Packing-200 ml Glass

HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT

Product Specifications

•Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture.

•Nutritional- Information60 kcal/100 ml.

•Shelf Life-Best Before 10 days from Packaging.

•Storage condition-Keep Under Refrigeration below 8° C.

Product Specifications

•Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture.

•Nutritional- Information60 kcal/100 ml.

•Shelf Life-Best Before 10 days from Packaging.

•Storage condition-Keep Under Refrigeration below 8° C.

•It was less sweet

•It was little bit diluted

•It puffed when it reached the distributor point

•It was packed in plastic glass

•It needs low temprature to be stored otherwise it becomes a waste

•Low margin

SUGESSTION / RECOMMENDATIONS•Try to make the lassee more thicker

•Appoint a freezer van till the disrtibutor point

•Make advertisements

•Make the product available in the rural areas also

•Make campaing to sell the product•Make available in schools

AMUL MASTI DAHI •Description-Curd made from Pasteurised Toned Milk

•Packing-Poly Pack - 200 gm, 400 gm, 1 kg *PP Cup - 200 gm, 400 gm, 100 gm ** In Selected markets only

AMUL MASTI DAHI •Product life- Poly Pack - 7 Days from the date of packaging PP Cup - 15 Days

•Storage condition-Under Refrigeration

•Product Features-In preparation of delicious dishes like Dahi Wada, Dahi BatataPuri, Dahi Rice, Dahi Idli, Dahi Raita, Kadhi and Muglai Food.

•Dahi is well known for its nutritive values.

AMUL MASTI DAHI Company surveyThe survey consists of which are the top 3 product of

amul and it was:Amul butterAmul milk

Amul masti dahi

AMUL MASTI DAHI Company’ QUERY

WILL 2 KG PACK OF DAHI WILL BE SUCCESSFUL IN THE MARKET ?

PROBLEMS

•There were no proper schemes given to the retailer

•Expiry problem

•Replacement problem

•Competitors were giving high margin and good schemes

•Other dairy available

THANK YOU