AMBIENT ADVERTISING

by Máni and Bernard

Traditional advertising

■ Newspapers■ TV & Radio■ Magazines■ Online

What is ambient advertising?

■ AMBIENT ADVERTISING is an Innovative advertisement that communicates a simple message in the most expressive way

■ Natural environment■ Object of focus is shrunk■ Incorporates into daily life■ Jumps in your face

The rise of ambient advertising

■ Reletavely new■ The term first appeard in the 1990’s■ Now an established term in the advertising industry

WHY AMBIENT ADVERTISING

■ Consumers are staying out of their homes■ People are having less and less time to spare for newspapers,

television and magazines■ People process images much faster than they process words■ It is economical■ It is 24x7 and therefore effective■ It is for the masses as it has a great reach

PROS AND CONS OF AMBIENT ADVERTISING

PROS■ Visibility■ Frequency■ Creative■ Effectiveness■ Element of Surprise■ Easy to Recall

CONS■ High initial Cost of production■ Small Coverage■ Difficult to Evaluate the Target

Audience■ Limited Message■ Wear out