AMBIENT ADVERTISING by Máni and Bernard. Traditional advertising ■Newspapers ■TV & Radio...
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Transcript of AMBIENT ADVERTISING by Máni and Bernard. Traditional advertising ■Newspapers ■TV & Radio...
AMBIENT ADVERTISING
by Máni and Bernard
Traditional advertising
■ Newspapers■ TV & Radio■ Magazines■ Online
What is ambient advertising?
■ AMBIENT ADVERTISING is an Innovative advertisement that communicates a simple message in the most expressive way
■ Natural environment■ Object of focus is shrunk■ Incorporates into daily life■ Jumps in your face
The rise of ambient advertising
■ Reletavely new■ The term first appeard in the 1990’s■ Now an established term in the advertising industry
WHY AMBIENT ADVERTISING
■ Consumers are staying out of their homes■ People are having less and less time to spare for newspapers,
television and magazines■ People process images much faster than they process words■ It is economical■ It is 24x7 and therefore effective■ It is for the masses as it has a great reach
PROS AND CONS OF AMBIENT ADVERTISING
PROS■ Visibility■ Frequency■ Creative■ Effectiveness■ Element of Surprise■ Easy to Recall
CONS■ High initial Cost of production■ Small Coverage■ Difficult to Evaluate the Target
Audience■ Limited Message■ Wear out