Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III....

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Chapter 12: Traditional Advertising Media

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Transcript of Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III....

Page 1: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

Chapter 12: Traditional Advertising Media

Page 2: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

I. Out-of-Home (esp. Billboards)

II. Newspapers

III. Magazines

A. Audience Measurement

IV. Radio

A. Audience Measurement

V. Television

Strengths and Limitations?

Ad Spending 2007 vs. 2006 %CHNG

Internet 18.9National Magazines 7.6Outdoor 7.2National Sunday Supplements 4.9National Cable TV 2.2Spanish-Language TV 1.5Network TV -1.5Local Magazines -1.7Spot Radio -2Spot TV Markets 101-210 -2.6Network Radio -3.9B-to-B Magazines -4Local Sunday Supplements -4.9Spot TV Markets 1-100 -5.1Local Newspaper -7.5National Newspaper -7.7

SOURCE: Nielsen Monitor-Plus

Advertising- Background

Page 3: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

I. Out-of-Home (esp. Billboards)

building illumination banners & wallscapes

bus advertising mobile billboards

sports marketing

bicycles airport advertising

blimps/airships

billboards cinema ads street teams taxi advertising

street teams wrapped vehicles mall displays scooter caravans

EMC Outdoor

http://www.emcoutdoor.com/billboards.htm?gclid=COb_0OOa15ICFRFBFQod_CHB_w
Page 4: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.
Page 5: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

II. Newspapers

Newspaper Ad RevenuesThe Nation's Top 100 Newspapers

http://nyjobsource.com/papers.html
Page 6: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

III. Magazines

A. Audience Measurement See Table 12.4, p. 368

Top 100 Magazines Magazine Ad Revenues

http://nyjobsource.com/magazines.html
http://www.foliomag.com/2008/national-magazine-ad-spending-7-6-percent-regional-b-b-down
Page 7: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

IV. Radio

A. Audience Measurement

Radio Ad RevenueSatellite vs. Free Radio Ratings

Page 8: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience.

V. Television

Future of the 30-Second Commercial

Discussion Questions: 1, 5, 13, 14


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SHOW IN REVIEW - Southern Shows...FACEBOOK, and geo-targeting ads. IMPRESSIONS 314,000 VALUE $11,897 DIGITAL BILLBOARDS IMPRESSIONS: 3,093,376 TOTAL CAMPAIGN: $9,875 NEWSPAPERS & MAGAZINES

Target audience of regional magazines

Target audience of regional magazines

Creatieve Billboards Creative Billboards

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Internet Newspapers TV Movies Commercials Billboards Magazines Phone Messages Twitter Facebook Youtube Music Music Videos Clothing.

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Target audience for regional magazines

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Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

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Task 8 target audience magazines

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Social Media in Assisted Living · • Print –newspapers, magazines, etc. • Broadcast –television and radio • Billboards Digital marketing is marketing that takes place online.

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Popular Magazines, Scholarly or Professional Journals and ...library.uncfsu.edu/Documents/library/reference/...Characteristics of Popular Magazines Aimed at a general audience Titles

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Task 3 target audience magazines

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Advertising Who Really Has A Say?. The Media Advertising usually runs across the spectrums of television, movies, and magazines. As well as billboards.

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MCOM 3. Magazines today Cover a wide range of topics Appeal to Niche markets Cater to segmented or specific audience What are some magazines.

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Task 8 target audience magazines new

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ISite Media. Whangarei 4 Billboards Auckland 212 Billboards Tauranga 10 Billboards Rotorua 12 Billboards North Island Regional 35 Billboards Hamilton.

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MAGAZINES MONETIZING THEIR DIGITAL PRESENCE: THREE ... · 2.4 Quality Content, Social, and Search 13 2.5 Audience and Advertising 14 2.6 Content Channels: Increasing Audience and

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music magazines - representation of age/gender/target audience

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Part of marketing plan to sell the film Displayed everywhere: public transport, subways, billboards, magazines, WebPages, To attract an audience Persuasive.

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Digital Billboards and Signsclubrunner.blob.core.windows.net/.../rotarydigitalbillboards.pdf · Digital billboards save time and offer design flexibility. While traditional billboards

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