AdvertisingAdvertising

What is Advertisements?What is Advertisements?

a paid announcement, as of goods a paid announcement, as of goods for sale, in newspapers or for sale, in newspapers or magazines, on radio or television, magazines, on radio or television, etc. etc.

a public notice, esp. in print. a public notice, esp. in print. the action of making generally the action of making generally

known; a calling to the attention of known; a calling to the attention of the public: the public: The news of this event The news of this event will receive wide advertisement.will receive wide advertisement.

Who are consumers?Who are consumers?

individuals or individuals or households that households that purchase and use purchase and use goods and services goods and services generated within the generated within the economyeconomy

BandwagonBandwagon

Everybody else is Everybody else is buying this product.buying this product.

You don’t want to You don’t want to miss out! miss out!

Jump on the Jump on the bandwagon!bandwagon!

Emotional AppealEmotional Appeal

Positive words make Positive words make you feel good. Buy the you feel good. Buy the product! product!

Negative words make Negative words make you feel bad. This you feel bad. This plays on your heart!plays on your heart!

EndorsementEndorsement

written or spoken statement, written or spoken statement, sometimes from a public figure, sometimes from a public figure, sometimes from a private citizen, sometimes from a private citizen, extolling the virtue of some extolling the virtue of some product. product.

The term "testimonial" most The term "testimonial" most commonly applies to the sales-commonly applies to the sales-pitches attributed to ordinary pitches attributed to ordinary citizens, whereas "endorsement" citizens, whereas "endorsement" usually applies to pitches by usually applies to pitches by celebritiescelebrities

Facts and FiguresFacts and Figures

Reference to research Reference to research and studiesand studies

Uses facts and figures Uses facts and figures to back-up claimto back-up claim

Free Gift/RewardsFree Gift/Rewards

Given a gift or reward Given a gift or reward based on purchasing a based on purchasing a specific itemspecific item

Buy one get one freeBuy one get one free

Glittering GeneralitiesGlittering Generalities

Words and phrases Words and phrases imply or suggest imply or suggest something . . . without something . . . without making guarantees or making guarantees or promises. promises.

It sounds so good.It sounds so good. Listeners don’t Listeners don’t

challenge the real challenge the real point. point.

PropagandaPropaganda

type of message presentation type of message presentation directly aimed at directly aimed at manipulating the opinions or manipulating the opinions or behavior of people, rather behavior of people, rather than impartially providing than impartially providing information.information.

Appeals to one’s emotions.Appeals to one’s emotions.

Slogan and JinglesSlogan and Jingles

Less than a minute Less than a minute longlong

Stick in mind for yearsStick in mind for years

Snob AppealSnob Appeal

Only the elite use this! Only the elite use this! You are special!You are special!

TestimonialTestimonial

A celebrity endorses a A celebrity endorses a product. product.

I can be just like him! I can be just like him! If it’s good enough for If it’s good enough for

him . . . It’s good him . . . It’s good enough for me!enough for me!