Big Donations on Small Screens

How to Go Mobile Next Year

November 2013

1Tuesday, November 12, 2013

For more information and for the extended version of this

presentation contact:

Philip King, VP MobileCornerstone

philip.king@cstonecanada.com416 932 9555

2Tuesday, November 12, 2013

Nomophobia

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Source: comScore

UK Canada United States

54%

62%

64%

Smartphone Penetration%

Sm

artp

hone

Aud

ienc

e

4Tuesday, November 12, 2013

“Text HELP to 12345” “Download our App”

“Google us”“Click this email link”

Different ways to go mobile

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Smartphone donations are getting bigger

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Source: comScore

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Illustr

ation

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Donation Funnel

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Mobile Donation Funnel

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Mobile Profile

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Source: ReturnPath 2013

People read email on smartphones

15Tuesday, November 12, 2013

“Today we’re seeing 40 to 45% of our emails being read on mobile devices”

--Gustavo Arruda, Head of DigitalWWF-Canada

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Source: comScore 2013

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Questions/Discussion

Philip King, VP MobileCornerstone

philip.king@cstonecanada.com416 932 9555

24Tuesday, November 12, 2013