LifeProof to Preview it’s First Android Case at Mobile World

Congress

- LifeProof to preview it’s first Android case for Samsung Galaxy SIII – offering water

proof, dirt proof, snow proof and shock proof protection -

SAN DIEGO/MUNICH – February 19, 2013 – LifeProof, the award-winning maker of all-

protective, everyday cases for smartphones and tablets, will preview the Samsung Galaxy

SIII case, as well as new accessories at the 2013 Mobile World Congress (MWC) Barcelona

from February 25-28. The LifeProof exhibit is located in hall 8.1 / booth M 24.

LifeProof offers cases for smartphones and tablets that are water proof, dirt proof, snow

proof and shock proof, allowing users to take their device anywhere and everywhere. No

need to sacrifice aesthetics or functionality for superior protection – LifeProof cases are

designed to be slim and sleek while allowing users access to all device functions. With

LifeProof, users can swim laps in the pool, bike through rugged terrain and use fitness apps

on the run.

What’s more, LifeProof allows users to stay connected in work environments previously seen

as hazardous for mobile devices. Construction workers may use their smartphone or tablet

on the job without worry of dust, grit, rain or drops. Medical professionals may use their tablet

while administering patient care and can sterilize it as needed. Teachers may use tablets in

the classroom without worry of sticky fingers, drops or spills.

LifeProof nüüd case for Galaxy SIII

Following the popular nüüd for iPad case, the nüüd for Galaxy SIII offers users the same

water proof, dirt proof, snow proof and shock proof protection as every LifeProof case, while

allowing users to touch the screen directly. With the nüüd for Samsung Galaxy SIII case,

there is no need for a bulky screen protector – the phone is completely protected while

ensuring an uncompromised touch and screen experience. Featuring a clear back, the nüüd

for Samsung Galaxy SIII case also allows users to enjoy their brightly colored device while

offering them the freedom to use it everyday, everywhere, for everything – without worry. The

case will be available at LifeProof.com in time for summer.

LifeProof frē for iPhone 5

LifeProof is introducing the popular LifeProof frē for iPhone 5 in Europe, offering the water

proof, dirt proof, snow proof and shock proof protection LifeProof is known for. New

accessories for the iPhone 5 case include the Belt Clip, Bike & Bar Mount, the Armband,

floating LifeJacket and the LifeProof Car Mount for hands free driving. Now you can ride,

drive, swim and paddle with the iPhone 5.

All accessories and even more colors are also available for the iPhone 4/4s case.

LifeProof nüüd case for iPad

Winner of the top 2013 CES Innovations award, the LifeProof nüüd case for iPad is now

available in black and white, along with the Hand and Shoulder Straps and floating LifeJacket

accessories.

In addition, LifeProof is debuting the iPad Mounting Cradle in Europe. Compatible with

thousands of universal mounting systems, the iPad Mounting Cradle positions the iPad for

work and play. In fleet vehicles and airplane cockpits for navigation or on the boat for fish

finders and charts – you name it, the iPad Mounting Cradle mounts your iPad anywhere.

“What really motivates us to go the extra mile in providing new and exciting products is the

fantastic feedback from our customers. They value the freedom LifeProof provides to use

their devices anywhere and in everything they do,” said Gary Rayner, LifeProof CEO. “We

are very excited to share this experience with more customers as we expand our presence in

European markets.”

LifeProof cases and accessories are available at www.lifeproof.com and at major European

retail stores.

To learn more about LifeProof and for a first-hand experience of the LifeProof products visit

the LifeProof booth in hall 8.1 / M 24 at Mobile World Congress Barcelona from February 25-

28 or visit ShowStoppers Barcelona on February 24.

***

Apple iPhone is a registered trademark of Apple, Inc.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones

and tablets that deliver protection, style and functionality. LifeProof is built on the idea of

giving everyone the complete freedom and confidence to use their mobile devices in any

environment. Designed to defend against water, dirt, snow, shock and the hazards of daily

life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything -

without worry. For more information, visit www.lifeproof.com.

Contact:

GlobalCom PR-Network

Karina Oppitz / Wibke Sonderkamp

Tel: +49-89-360363-53

Email: karina.oppitz@gcpr.net

Internet: www.gcpr.de

Feel frē with the new LifeProof case for iPhone 5

- LifeProof expands product portfolio for the European market with the most advanced

smartphone case ever built — thinner and super-light, yet still water proof, dirt proof, snow

proof and shock proof-

SAN DIEGO/MUNICH – February 5, 2013 – LifeProof, the award-winning maker of all-

protective, everyday cases for smartphones and tablets, today announced the European

launch of the LifeProof frē, a water proof, dirt proof, snow proof and shock proof case for the

Apple iPhone 5. The most recent in a line of industry-defining cases, the LifeProof frē

provides protection from the elements as well as from drops, scratches, sweat, dirt and other

hazards of daily living. It will be available in Europe from February 18. The latest case

complements the LifeProof product offering for the European market including the iPhone

4/4s case, the LifeProof nüüd case for iPad and a broad range of accessories.

The LifeProof frē was custom engineered to protect and enhance the thinner, more sensitive

iPhone 5 and to optimize every feature and function, including the speakers, volume controls,

larger touch screen, and enhanced front and back cameras. The case protects the

headphone jack and charge port, while ensuring they are fully accessible. Additionally, the

case protects the speakers and microphones while actually improving the speaker sound,

and the clear window on the back showcases the beauty of the Apple design.

The LifeProof frē went through independent lab testing to meet military standards for shock

and impact protection, and has an IP-68 rating for water, dirt, and snow protection. In

addition, every single LifeProof case is water-tested at the factory before shipping to

customers. Yet the LifeProof case adds only 1.5mm of thickness to the footprint of the

phone.

“The LifeProof frē for iPhone 5 is the world’s smartest case for the world's smartest phone.

We're proud to introduce our sleekest, most elegant case yet to the European market,” said

Gary Rayner, CEO of LifeProof. “We’re extremely proud to be able to offer a first-class

iPhone 5 case to our European customers who want the freedom to take their iPhone 5

everywhere their life, adventures or work takes them.”

The LifeProof frē comes in both black and white and is priced at Euro 79,99. The LifeProof

frē will be distributed through Belkin and at www.lifeproof.com.

LifeProof frē for iPhone 5 Features:

• Lightweight and sleek, weighs only 1.05 oz / 29.8 grams

• Water proof and fully submersible down to 6.6 feet / 2 meters.

• Ingress protection rated to IP-68 and completely sealed from water and dust particles.

• Shock proof to Military Standard 810F-516 to withstand drops from 6.6 feet / 2 meters.

• LifeProof’s CrystalClear double anti-reflective (AR) coated camera-grade glass lens delivers

the sharpest images possible, with perfect camera flash operation.

• LifeProof’s ClearVoice system takes full advantage of the iPhone 5 microphone and Siri

voice activation while in the case.

• LifeProof’s patent-pending Sound Enhancement System (SES) improves the bass and mid-

frequency speaker response by utilizing the back of the case as a sub-woofer for a richer,

fuller sound.

Mobile World Congress: To learn more about LifeProof and for a first-hand experience of

the LifeProof products visit the LifeProof booth in hall 8.1 / L 21 at the Mobile World

Congress Barcelona from February 25-28 or visit ShowStoppers Barcelona on February 24th.

***

Apple iPhone is a registered trademark of Apple, Inc.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases

Twitter: www.twitter.com/lifeproof

YouTube: www.youtube.com/user/LifeProofCases

About LifeProof

The LifeProof company mantra is Freedom; LifeProof designs, manufactures and markets an

entirely new category of products designed to give people more freedom from environmental

constraints. Based in San Diego, LifeProof offers elegant and protective cases for

Smartphones and Tablet PCs that enable full functionality and interactivity under any

condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the

protection and fully functional convenient operation of the device in water, mud, dirt, or snow.

For more information, visit www.lifeproof.com.

Contact:

GlobalCom PR-Network

Karina Oppitz / Wibke Sonderkamp

Tel: +49-89-360363-53

Email: karina.oppitz@gcpr.net

Internet: www.gcpr.de

LifeProof Partners with Belkin to Bring Smartphone and Tablet Cases and Accessories to Europe

SAN DIEGO – January 7, 2013 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced a strategic partnership with Belkin EMEA, to distribute LifeProof products in Europe. Under the terms of the partnership agreement, Belkin will be the sole distributor of LifeProof’s innovative products through its established retail and e-tail channel across Europe, EMEA and the Nordics. The LifeProof product line is comprised of water proof, dirt proof, snow proof and shock proof cases for the iPhone, iPad and iPod touch, and will extend to include a range of solutions for the Samsung Galaxy S III. LifeProof cases are tested to meet or exceed recognised standards including Military Standard 810F-516 against shock, and section IP 68 of the IEL 60592 standard against dirt and water ingress. LifeProof protective everyday cases have been available in the US since August 2011 and have already gained the market leadership position in full protection mobile accessories. Reinier Jens, Vice President of Belkin EMEA said, “Belkin’s People Inspired Products strategy is to create and deliver a complete eco-system of accessories to enable consumers to connect, enhance, personalise and protect their smartphones, tablets and ultra-books, wherever they are, and whatever they are doing. The partnership with LifeProof will enable Belklin to offer the widest possible range of protection solutions through our established channels, giving consumers across Europe even greater choice”. Gary Rayner, LifeProof founder and CEO said, “We’re delighted to be able to share Belkin’s extensive channel network and experience of the EMEA market to bring our products to consumers in Europe. LifeProof’s mantra is Freedom, and like Belkin, we create products that allow consumers to stay connected and use their mobile devices everyday, everywhere, for everything”. LifeProof’s products will be available to Belkin’s channel partners across Europe alongside Belkin’s already extensive range from mid-January 2013.

About LifeProof The LifeProof company is mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com. About Belkin At Belkin, we are inspired by people. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and

entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com/uk, on Facebook at http://www.facebook.com/Belkin.UK and on Twitter at http://twitter.com/Belkin_UK Contact Information LifeProof US Valerie Chereskin Chereskin Communications 760-942-3116 valerie@chereskincomm.com LifeProof Europe Karina Oppitz GlobalCom PR-Network GmbH T: +49.89.360363.53 karina.oppitz@gcpr.net Belkin Liz Rawlins PR Manager UK & Western Europe T: + 44 (0) 7917 128849 E:lizr@belkin.com

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Company Backgrounder Company Overview LifeProof is a vibrant company based in San Diego that designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. LifeProof’s all-protective, everyday cases for smartphones and tablets enable full functionality and interactivity under any condition encountered in daily life. LifeProof is the only company in the marketplace to combine a slim and sleek design with robust protections, including water proof, dirt proof, snow proof and shock proof. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional, convenient operation of mobile electronics in rain, in water, while swimming or surfing, in mud, sand, dust, snow or ice. The company mantra is ‘Freedom’ – freedom to be connected anywhere with your mobile device. Texting in the shower, videos in the pool, talking on the surfboard, LifeProof makes it all possible. For more information, visit www.lifeproof.com. Company History LifeProof debuted at the LAUNCH Conference in February 2011, where it won the award for best product and presentation. To an audience of hundreds of potential investors and media, CEO and founder Gary Rayner introduced the LifeProof case for Apple’s iPhone 4 by dropping it, dousing it in ketchup, mustard and dirt, than dunking it in a fish tank. Through it all, the iPhone functioned perfectly. LifeProof spent 18 months and more than $1.5M to meet stringent environmental objectives while maintaining a sleek design. It was an extraordinarily difficult project that many industrial design firms initially contacted said could not be done. The company went back to the drawing board five times to get it right, but it achieved its strict environmental and elegant design goals. LifeProof Products LifeProof Case for the iPhone 4/4S and LifeProof Frē Case for iPhone 5: LifeProof offers the first and only waterproof, shockproof, dustproof, and snowproof case for Apple’s iPhone in a sleek design that provides full access to all device functions. Form fitting yet designed to meet military specifications (MIL-SPEC), LifeProof gives individuals complete freedom to use their iPhone in any wet, dirty, or rough situation. LifeProof nüüd Case for iPad: The LifeProof nüüd case for iPad offers an unprecedented user experience that combines the ultimate touch of the iPad’s naked screen while offering protection from water, dirt, snow and drops. Unleashing new freedom for mobile computing, the LifeProof nüüd case for iPad protects both iPad 2 and iPad Gen 3 devices. Accessories include a cover+stand, hand/shoulder straps, and LifeJacket.

LifeProof in Motion Accessories for the iPhone Case:

• LifeProof Bike/Bar Mount converts the iPhone into GPS or HD video camera on a bike, motorcycle, boat or baby stroller.

• LifeProof Armband/Swimband is perfect to use fitness apps and listen to tunes on the run, swimming laps in the pool or even training for the Ironman competition.

• LifeProof Belt Clips fit securely onto a belt and feature an integrated lock switch to prevent unwanted removal of the iPhone.

• LifeProof LifeJacket surrounds the LifeProof iPhone case, acting as a float if dropped into water and also providing enhanced shock and scratch protection if dropped.

• LifeProof Dock Adapter allows the use of any cable, and most docks, with LifeProof protected devices. • LifeProof Adapter compatible with GoPro® Mounts turns the iPhone into crystal-clear 1080p

HD video camera on the ski slopes, the skateboard ramp, or in any environment.

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LifeProof Management Team Gary Rayner – Founder and CEO Gary Rayner is a serial entrepreneur and visionary inventor. Over the past 17 years, Rayner has successfully started and grown four different USA-based high-tech ventures whose products have grossed over $800 million in revenues. These include DriveCam Video Systems, recently ranked #30 ‘Top Ranked Venture Backed Company’ by the Wall Street Journal. Rayner has plied his natural leadership skills in roles as Founder, Chairman of the Board, CEO and Director. He has been awarded five international patents and has several others pending. He received his Masters of Business Administration (Concentration Marketing) and his Masters of Engineering Science from one of Australia’s top universities - Queensland University of Technology. Ed Andrew – Chief Operating Officer Ed Andrew is an accomplished executive with expertise in team building and strategic planning, along with a proven record of profitably managing change and growth. He has a strong global manufacturing and product development background with many well known and market proven consumer goods products. Prior to joining LifeProof, Andrew held top executive positions with a number of companies and is an alumnus of Ernst & Young. Tim Van Linge – Chief Financial Officer Tim Van Linge came to LifeProof with extensive strategic and international financial planning experience at high-growth companies. His broad base of experience includes international planning, budgeting and reporting for multiple entities. His experience includes financial and accounting positions at Greatcall, Cricket Wireless and Omni Life Science. Van Linge also financially led Websense and NuVasive, to successful IPOs. Alan Cohen – Chief Marketing Officer Alan Cohen comes to LifeProof with more than 15 years of CMO experience in both traditional and digital marketing channels. Prior to his arrival at LifeProof, Cohen served as CMO at Global REIT Westfield, Gemstar-TV Guide and Napster. Cohen has been recognized by Advertising Age as one of the Top 100 Marketers in the US. He received a BS from Northern Illinois University and his MBA from Indiana University. Akbar Paydar – Senior Vice President of Engineering Akbar Paydar is a successful technical and business executive. With more than 20 years experience in product development and R&D, Paydar has developed automated solutions for the consumer, enterprise business and medical equipment industries. His broad multi-industry technical expertise includes embedded electronics, integration of complex electro-opto mechanical systems and business specifics of implementation. Prior to LifeProof, Paydar was the Senior Director of Engineering at Omincell Corporation. He has held senior management positions at Verari Systems, Sun Microsystems, Proxima Corp and Apple computer. Paydar holds a Masters of Science in Mechanical Engineering from the City University of New York and holds several patents. Randal Waynick – Vice President of Business Development and Sales, Domestic Randy Waynick is a sales and marketing specialist, having held senior executive roles at Sony, VIZIO, and Aura Sound. Waynick is a well-known and respected industry leader with experience in sales, marketing, aligning strategy, resources and development of new products and services across all product categories/devices. Waynick has received multiple degrees, including a Ph.D. in organization and management, and he has been an active professor at multiple universities.

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Kurt Kemppainen – Vice President of Business Development and Sales, International, APAC Kurt Kemppainen brings over 20 years of cross-cultural sales and marketing experience to LifeProof. Over the span of his career, Kemppainen has filled a variety of roles in sales, marketing, product development and operations. His experience includes brand development and product launches for USA, Europe and Australia. Kemppainen has spent long stretches of time in greater China working with and for companies based in Taiwan, Hong Kong and the mainland. As Vice President of Marketing and Product Development at Bell Sports, he played a role in significantly increasing business unit revenue and led the start up of Bell’s Hong Kong office. Peter Armstrong, BS, MBA, EPSE – Vice President of Engineering Peter Armstrong is accomplished in all phases of product development, from concept to launch. His background includes 20 years of experience in R&D, skilled leadership of multi-disciplinary teams, and innovative technical contributions for medical device, commercial, and defense products. Prior to LifeProof, Armstrong was the Engineering Project Manager at SeQual Technologies and held engineering positions with Overland Storage and Medtronic, among others. Armstrong has a B.S. in Mechanical Engineering from UC San Diego, an M.B.A. from San Diego State University and an Executive Perspective for Scientists and Engineers (EPSE) diploma from UC San Diego. He has been granted several patents and is a registered professional engineer. Media Contacts: North America: Valerie Chereskin, APR Chereskin Communications Tel: 760-942-3116 Cell: 760-420-4126 pr@lifeproof.com International: Karina Oppitz GlobalCom PR-Network GmbH +49-89-360363-53 lifeproof@gcpr.net

LifeProof Resources

WEBSITE: www.LifeProof.com

PRESS: View our latest press releases: http://www.lifeproof.com/pr/press/

Go Everywhere, Do Anything with LifeProof nüüd Case for iPad – Photos and B-Roll Video: http://www.multivu.com/mnr/58783-lifeproof-nuud-case-for-ipad

AWARDS: http://www.lifeproof.com/pr/awards

REAL LIFE STORIES:Read stories and view photos / videos from our users: http://www.lifeproof.com/life/

SOCIAL MEDIA: Connect with us on social media: @LifeProof #LifeProof

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Instagram:http://www.statigr.am/lifeproof

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YouTube:http://www.youtube.com/user/LifeProofCases

Viddy:http://www.viddy.com/lifeproof

Google+:https://plus.google.com/111783929469420093016/posts

BEFORE USING LIFEPROOF: http://www.lifeproof.com/support/products/iphone/video-instructions/

iPhone Case User Guide: http://www.lifeproof.com/support/products/iphone/user-guide/

iPad Case User Guide: http://www.lifeproof.com/support/products/ipad/user-guide/

PRODUCT FEATURES:

http://www.lifeproof.com/iphone/

http://www.lifeproof.com/shop/cases/iphone-4-4s/

http://www.lifeproof.com/ipad

http://www.lifeproof.com/iphone-5/?path=TopNav

PRODUCT PHOTOS: http://www.lifeproof.com/pr/images/

Lifestyle Photos: https://www.dropbox.com/sh/zdzwjk8fvzoqz8d/otZZ1kHAyx#/

LifeProof Images: Visit http://www.lifeproof.com/pr/images (Click on arrows left of photos to download zip file on web page)

LifeProof Case for iPhone 4/4S

LifeProof Bike and Bar Mount

LifeProof Car Mount

LifeProof nüüd Case for iPad

LifeProof LifeJacket

LifeProof Armband/Swimband

LifeProof frē, Case for iPhone 5

LifeProof Belt Clip