AFP Congress Nov 2013 King Preview
24
Big Donations on Small Screens How to Go Mobile Next Year November 2013 1 Tuesday, November 12, 2013
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Transcript of AFP Congress Nov 2013 King Preview
Big Donations on Small Screens
How to Go Mobile Next Year
November 2013
1Tuesday, November 12, 2013
For more information and for the extended version of this
presentation contact:
Philip King, VP MobileCornerstone
[email protected] 932 9555
2Tuesday, November 12, 2013
Nomophobia
3Tuesday, November 12, 2013
Source: comScore
UK Canada United States
54%
62%
64%
Smartphone Penetration%
Sm
artp
hone
Aud
ienc
e
4Tuesday, November 12, 2013
“Text HELP to 12345” “Download our App”
“Google us”“Click this email link”
Different ways to go mobile
5Tuesday, November 12, 2013
Smartphone donations are getting bigger
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Source: comScore
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Illustr
ation
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Donation Funnel
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Mobile Donation Funnel
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Mobile Profile
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Source: ReturnPath 2013
People read email on smartphones
15Tuesday, November 12, 2013
“Today we’re seeing 40 to 45% of our emails being read on mobile devices”
--Gustavo Arruda, Head of DigitalWWF-Canada
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Source: comScore 2013
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Questions/Discussion
Philip King, VP MobileCornerstone
[email protected] 932 9555
24Tuesday, November 12, 2013
