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What Are Some Of The CONTESTS And PROMOTIONS You Can Run On Facebook?

What Are Some CHALLENGES PRESENTED By Facebook These Days?

CHALLENGES• Edgerank

• Cost of Ads

• Time

• Cost of Tools

• Learning Curve

• Does Social Work?

OVERCOMING THECHALLENGES

• As A Business You Need To Perform Marketing• You Need To Have Some Kind Of Budget

FOUR POWER STRATEGIES

• Any Business Can Work Into Their Budget• They Don’t Require A Large Amount Of Time• The Costs Are Very Affordable• The Learning Curve Is Minimal• The Strategies Work

POWER MARKETING APPS

CONTESTS

Sweepstakes Photo Contest Instant Win

Pick Your Favourite Recruiter Short Story

Video Contest Voting Contest Betting Pools

Direct Prize

ORIGINAL PLAN

• GENERAL SWEEPSTAKES

• 20 DAY DURATION

• RANDOM DRAW

• SINGLE PRIZE

ACTUAL PLAN

• RECRUITING SWEEPSTAKES

• FLEXIBLE DURATION

• RANDOM DRAW

• TWO WINNERS

FLEXIBLE DURATION

• 1 MONTH TO CLOSE

• IF < 1000 ENTRANTS

• EXTEND DATE

STRATEGY

• Keep Prize Value Low

• No Ad Spend

• Find Out What Works

• Keep Prize Value Low

• No Ad Spend

• Find Out What Works

EMAIL REMINDERS

STRATEGY

• Keep

I TRUST YOU WILL BENEFIT FROM THE EXPERIENCE OF THIS CONTEST

NOT EVERY CONTEST NEEDS TO BE A RECRUITING CONTEST, THE POINT BEING THERE ARE MANY WAYS TO MAKE YOUR

PROMOTIONS TICK AND IF THAT HELPED YOU TO OPEN UP TO SOME OUT OF THE BOX THINKING

THEN MISSION ACCOMPLISHED

POWER MARKETING APPS

QUIZZES AND SURVEYS

POWER MARKETING APPS

COUPONS WITH VALIDATION PORTAL

1. Valid2. Invalid3. Already used

POWER MARKETING APPS

CUSTOMER LOYALTY / REWARD

CASE STUDY 1

Mediflow is a water pillow company dealing with two markets.

Chiropractor Retail

Chiropractor

• Mostly Traditional Advertising

• Newsprint, Trade Shows and Snail Mail, Journals, Magazines

• Email• Linkedin

Retail

• While retail has been a path of online sales through Amazon, Bed Bath, Target, CVS, Walgreen and Overstock

• Social media engagement

• And one particular strategy I think you will find particularly delicious

The Strategy

The Strategy

Here is what they do:The purchaser is incented to like their facebook page

to receive a free pillow case.

Perception I buy a $35 pillow and get a needed $10 pillow case

free.

The Strategy

They mass produce the pillow case so cost of materials and postage is cheap

and well worth it.

The Strategy - Discovery

The growth of their Facebook fan base is directly correlated to the growth of their online sales.

They are selling more complimentary product and the strategy is working to sell more pillows.

The Strategy

People are not un-liking the page

50% of inbound messages traffic comes from Facebook

Facebook Insights identifies niche

WWW

Side Effect

Mediflow has a voice

Post valuable tips

Customer miracle stories

Join in crying and laughter

This Social Proof

Validates Mediflow’s claims

Instils in people the product works

Has people intrigued

Recipe For Success

Facebook UIDs

Edgerank

Custom Audiences

CSV Export

UIDs

Custom Audiences

Create Similar Audience

For 1 year Mediflow was buying this service from a company in Germany who produced

their codes, graphics and managed their crm and gave them analytics of the traffic to

their tab.For this Germany charged a handsome

monthly fee.

With Easypromos

They save money on the items they found they could do themselves. And they did save a ton of money.

They found:Better data capture, sharing, Complete ease of use and autonomy… They solved a big issue that was haunting them.

The previous

The previous vendors solution was not mobile friendly.

They received countless messaged from people saying they could not locate the promotion.

This took up a lot of time for the employees but also frustration for their clients.

Within 10 minutes of talking with this client, Easypromos was able to identify and address the issue.

We recommended a qr code directly on the card so mobile users would have this experience.

Mediflow was overjoyed. They had not anticipated there was a solution for this massive inconvenience.

In the time it took them to get through their existing stock of cards to replace with new qr equipped cards we provided them an interim solution allowing them to send their frustrated mobile users a link that would allow them success with the click of a button. (customers appreciated fast response and workable solution)

Previously Mediflow was missing a large population of clients due to mobile incompatibility.

With Easypromos they are now compounding their successes more and more everyday.

Now we are engaging with Mediflow on how to use the app in their trade shows with their chiropractors and how to further engage their clients who have heart warming stories of going from complete misery to relaxation and regaining their lives utilizing the power of dynamic quizzes, text based voting contests, recruiting their friends and instant wins.

Mediflow recommends these types of solutions to companies valuing social media, establishing a fan page and moving product. It is smart, easy, cost effective to get fans to engage.

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