Branded Facebook Apps

18
Halalati - Toolkit for Social Marketing Apps Product Presentation February 2010

description

Create your own branded facebook app in mintues with our social media marketing toolkit. Use Halalati to create sweepstakes, contests or video castings for your Facebook Fanpage.

Transcript of Branded Facebook Apps

Page 1: Branded Facebook Apps

Halalati -

Toolkit for Social Marketing Apps

Product Presentation

February 2010

Page 2: Branded Facebook Apps

halalati | February 2010

Agenda

Facebook Marketing powered by Halalati

What can I do with Halalati?

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You operate a Facebook Fanpage and wonder how you can spice it up?

Problem

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How do I get more

fans?1

What can I do with

the fans?2

How can I generate

revenue from fans?3

Typical Questions The solution shall be…

… quickly put up online and

easy to use.1

… tie as little resources and

costs as possible.2

… account extensively to data

privacy & Facebook APIs.3

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Halalati offers a Do-it-Yourself Kit that allows Fanpage operators to design

and build their own Facebook promotion apps

Solution

Source: facebook.com, Halalatihalalati | February 2010

Fanpage

sweepstakes

photo

contest

photo

browser

video

castings

crowd-

sourcing

survey

couponing

Facebook apps

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We enable you technically to build and run your own interactive

Facebook app

Technical solution

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z

Connection of the

app with

Configuration of the

content of the app on

Integrate the app on your

FanpageStep1 Step 2

Step 3

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The configuration process is very easy and programming skills are not

required

4-step process

Step 1: configure a promotion Step 2: add app to Facebook Fanpage

hinzufügen

Step 3: connect the promotionStep 4: Let’s go!

Quelle: halalati.com, facebook.com

halalati | February 2010

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There are many customizing options to configure your online promotion

properly

Customizing options

Corporate Design: what is the look & feel of your promotion?

Terms and conditions: Which information does the participant need?

Timeline: How long is the promotion running?

Data: How does the entry form look like?

Voting Rules: Which are the criteria for voting?

Basic Adjustments: What is the goal of the contest? What is it all about?

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The price plans are very low in comparison to the costs of inidividually

programming a Facebook app

Comparison

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With the Halalati

Do-it-Yourself Kit

Without the Halalati

Do-it-Yourself Kit

Implementation of an individual promotion app

Permanent monitoring of the Facebook API

Attention to Facebook policies

Cost drivers for the creation of Facebook apps

redundant

redundant

necessary

necessary

necessaryredundant

Tech-

nical

Content

-wise

Buffer in timing

Operation by specialized staff redundant

necessary

necessary

redundant

Search for successful app concepts necessaryredundant

Manage

-ment

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The Halalati Do-it-Yourself Kit is offered in three modes: the DIY package

„Standard“ and „Premium“ as well as the Service-package

Offers

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In the service package we do everything for you, from creation up to implementation and testing

Package Standard Premium Service

Price/Campaign € 159,99 € 299,99 € 3.999

Branding Halalati Custom Custom

Look & Feel CSS light CSS full CSS full

Branded App No Bookable Included

Runtime 30 days 45 days open

Creation Do-it-Yourself Do-it-Yourself Halalati for you

Bestseller

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9

Large consumer brands and agencies already use our Facebook Apps

and service

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Customer list

Agencies

Brands

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Agenda

Facebook Marketing powered by Halalati

What can I do with Halalati?

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Halalati designed Facebook apps always follow the same basic

structure

Architecture

The partipants hand in their data (texts, pictures) through a standard entry form

Each entry is listed in a gallery where the voting takes place

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Every campaign starts with a teaser page who calls a Facebook user for

action

„Fotocasting“ – Part 1

Quelle: www.facebook.com

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EXAMPLE

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In the gallery, Facebook users vote for the winning picture of the

casting

„Fotocasting“ – Part 2

Quelle: www.facebook.com

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EXAMPLE

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With Halalati Facebook apps you can increase the amount of fans on your

page significantly

Impact analysis fan development over time: BAUR Versand

Quelle: facebookmarketing.de

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End of

campaign

Marketing of the campaign

by e-mail newsletter

Start of 2nd phase

of the campaign

The number of fans was increased from 2.500 to 19.500

fans in 4 weeks

EXAMPLE

Fan increase by

680% through

the use of a

Facebook app

powered by

Halalati

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Through the backend you have access to the participants data as well as

to the configuration of your Facebook App

Example

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pictures

Whichcontents are

collected?

visual data

text-orienteddata

number-oriented

data

videos

personal data

other data

minimumvalue

maximumvalue

by coindicence

How is the winner determined?

objective measurement

sweepstake

photo contest

„race“

idea crowd-sourcing

campaign-type

subjective assessment

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Numerous types of promotions can be implemented with Halalati

Configuration options

quiz /open question

videocasting

„give-away“

raffle

sweepstake

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Contact

Dr. Thomas Langenberg, CEO

email: [email protected]

Phone: 0049-89-46221028

Mobile: 0049-157-78910112

Fax: 0049-89-954-64153

Home: http://www.halalati.com

Twitter: http://www.twitter.com/halalati

Facebook: http://www.facebook.com/halalati

halalati | February 2010