Julien Lesaicherre

Mobile Platform Partnerships, EMEA Facebook

Build Better apps with

Facebook

Over 30 million apps and sites

are built with Facebook developer tools.

Our partners do well.

Facebook is the only cross-platform platform

1.44 B800 M700 M 600 M 300 M

MonetizeGrowBuild

Build MonetizeGrow

Facebook Login

Pirate Kings Rounds

More than 400,000 developers are

building apps with Parse.

In the last year, more than 85% of the top apps

on Parse were built outside of the US.apps

Parse Push Notifications

YokeeDubsmash Trial Xtreme

MonetizeGrowBuild

MonetizeGrowBuild

pieces of content

app installs

Group Sharing 1:1 SharingFriend Sharing

1.39 B 700 M 600 M

Different Ways to Share

Facebook Native Like/Share/Send Buttons

Increase in Page Likes

a month after integration

Facebook Share dialogs ensure a smooth

delivery

Facebook App Invites enables personalized

invitations

People Focused

What’s Included

Funnels Cohorts

Demographics Cross-Device

Ad IntegrationsSegmentsEvent-based

Metrics

MonetizeGrowBuild

GrowBuild Monetize

predicted to be spent in

2016 on in-app advertising

29Bpredicted to be spent this

year on in-app advertising

20B

CPM

Clean Master

FbStart.com

Work with Facebook

FbStart members will have access to a variety of opportunities

to engage directly with the Facebook team, including:

In-Person

Events

Direct 1:1

Support

Office Hours

Support

Free

tools

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Back home, keep in mind