Boxing Day

British consumers are motivated by trending fashions; their clothes are a reflection of who

they strive to be.

Aspire For A&F

The Campaign

Phase One:Social Media

Phase Two:Fashion Bloggers

Phase Three:

Boxing Day

Facebook:9,143,905 likes• H&M:

21.1M• Zara:

23.3M• Topshop:

4M

Twitter:609K followers• H&M: 4.2M• Zara: 583K• Topshop:

986K

Market Opportunity

#AspireForAFWhat do you aspire for?

Launch Video

Aspire For Romance Aspire for Leather Aspire for Snow Days

Social Media

Instagram Twitter UGC

Spotify

7 Burlington Gardens, London W1S 3ES, United Kingdom

+44 844 412 5750

Reg Trans Date/TimeCashier

1 1234 2014-12-26 12:000001234

---------------------------------------------------------------------------------

0349012 DENIM SHORTS £90

Item Discount £109039281 LEATHER JACKET

£150 Item Discount £153459002 SPARKLE SHIRT

£86 Item Discount £5

TOTAL£296

Your Aspire For Experience Code:A57L98-0219H

Boxing Day

Aspire For Experience

Projected Costs

Aspire For Video: $23,530

Fashion Bloggers: $225,000

In-Store Event:

$200,000Total:

$448,530+ + =

TimelineDecember

Boxing Day

January

Week 1:• Video

Release• Social

Media Launch

Week 2:• Sample

Distribution

• Blogger Hype

Week 3:• UGC

Reposting

In-Store:• Code

Release• Spotify

Playlist

Aspire For Experience:• Fashion

Bloggers

What do you aspire for?

Aspire ForSucce

ssGreatn

essFashi

onNew

ExperiencesSnow

Peace

Love

Victory

Fitness

Creativity

Friday NightsDanc

eChocolate

CakeDays OffA&F

New

Style