A  Simple  Story  of  Reinven1ng  Drug  Development:  Paradigm  Shi:s  through  Human-­‐Centered  Design  

Sheila  Babnis,  Former  Head,  Strategic  Innova1on,  Product  Development,  Roche/Genentech    Ayelet  Baron,  Former  Innovator  in  Residence    TwiIer:  @babnis  and  @ayeletb  

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Be  Bold,  Be  Brave,  Be    Different      Paradigm  Shi:s  through  Human  Centered  Design  

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Our  Story  

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Our Story

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Designing  for  the  company  

Mindset  of  scarcity  of  resources,  $$,  molecules  

Business  as  usual  is  no  longer  viable  

Large  scale  long-­‐term  projects  

What  was  the  problem  we  needed  to  address?  

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Drive  Shared  Purpose  with  People  at  the  Heart  Create  Trusted  Community  

Redefine  our  business:  Look  at  the  whole  system  and  the  levers  to  adjust  1  

Drive  exponen1al  changes  in  healthcare  and  technology:  Flex,  adjust  and  integrate  via  smaller  more  rapid  projects  and  shi?s  in  the  business  

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Become  a  21st  century  trusted  organiza1on:  Create  an  impacAul    relevant  community  inside  and  outside  

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To Unlock the Shift, We Need to Redefine Why, What & How We Work

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Fear Competition

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Abundance New Science Technology Co-creation

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Listening  MaIers  

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Effec1veness  &  Relevance  

SPEED   FOCUS   RESOURCES   MINDSET  

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REWARDS  STRATEGY   PRACTICES  

PEOPLE   SKILLS  PROCESS  

We  are  building  our  new  business  as  we  do  our  old  

business  

Shared  goals  are  essenGal  to  build  trust,  connecGon  commitment  to  the  shi?s  created    

Keep  doing  what  you  are  doing;      focus  on  what’s  

important  

Smaller  quicker  experiments  and  

projects  

Mindset  is  essenGal  

No  turning  back  

What  did  we  learn  along  the  way?  

Community  is  the    secret  sauce  to  acceleraGng  our  

impact    

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Let’s  Change  the  Medical  Textbooks  Today  Be  Bold,  Be  Brave,  Be  Different  

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Let’s  Co-­‐Create  the  Future