December 16, 2014

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CHAMBERSBURG OFFICE SALES

MEETING

DotLoopReintroduced

SmartZipComing SoonListings

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MORTGAGE UPDATE

Don Clawson

Loan Officer

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MORTGAGE UPDATE

Conventional Loans

Down Payment

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MORTGAGE UPDATE

• Conforming loan with 97% LTV

• First-time homebuyers only

• Participation in borrower education program

• Private Mortgage Insurance (PMI)

STAY TUNED FOR MORE DETAILS FROM DON

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MARKET STATISTICS

What’s Happening in the Market?

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MARKET STATISTICS

Big drop in new listings

coming on the market but

remains ahead of last year.

ANALYSIS: More inventory

means prices flat/stable

A huge surge in pending sales from last year at this time

which will translate into increased closed sales in a month or

two. Sales pace this year continues to outpace the numbers

from 2013. ANALYSIS: Continued health in the local

residential real estate market

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MARKET STATISTICS

As indicated on the previous

slide, inventory levels

remain high which will keep

prices in check for the short-

term. Median price

continues to hover between

$150-$155K for our region.

ANALYSIS: Steady as she

goes for the foreseeable

future

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MARKET STATISTICS

Overall listings continue to outpace previous year. The time it takes to sell a home in our area

is dropping and now stands at about 4 months. Average SOLD price to original list price

continues to creep up. ANALYSIS: Competition among homebuyers is strong for competitively

priced listings.

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TOOLKIT CMA

NO MORE MONTHLY FEES!!!

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TOOLKIT CMA

Jan 14, 2015 at 11:00 AMRegistration e-mail coming TODAY

Live Webinar

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PARADIGM SHIFTS

Fundamental change in the way an individual or a

society views how things work in the world

Vinyl Record Cassette Tape Compact Disc

Digital Music

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PARADIGM SHIFTS

Taxi Cabs

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JIM’S DRIVING TEST

http://youtu.be/pvn-tBeLpCk

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NOT MUCH HAS CHANGEDOVER THE YEARS

•Meter to Measure Time

•Yellow

•Communication Device

•Navigation System

•Payment in Cash

Payment with Credit Card

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FIGHTING THE SHIFT

•NYC Taxi & Limousine

Commission mandated that

all taxis be outfitted with

credit card readers by the

end of 2009

•Unions fought the change

arguing that cabbies couldn’t

handle it and they were too

expensive to install

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RESULT OF THE SHIFT

•Revenues rose 13% from the

previous year

•Tips went from around 10%

to 22%

•Almost 60% of all taxi rides

are now paid for with plastic

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MORE DISRUPTION AHEAD

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PARADIGM PARALYSIS

Perhaps the greatest

barrier to a paradigm

shift is the reality of

paradigm paralysis:

the inability or refusal to

see beyond the current

models of thinking

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‘COMING SOON’ LISTINGS

http://www.mristv.com/2014/10/coming-soon-listing-status/

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‘COMING SOON’ LISTINGS

Keystone

Screenshot

Matrix

Screenshot

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‘COMING SOON’ LISTINGS

• Preparing property ‘FOR

SALE’ but not ready yet

• May not be shown

• Displayed on Matrix to agents

• Listings not available on

syndicated websites (i.e.

Broker web sites, Zillow, etc.)

• Not a pocket listing

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‘COMING SOON’ LISTINGS

BENEFITS• Prepare home and marketing

• Generates buzz

• DOM doesn’t start till Active

• Expected on market date

• Another source for agents

and buyers

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‘COMING SOON’ LISTINGS

1. Not Pocket Listings

2. Must have listing agreement

3. May not be shown

4. Available only to subscribers

5. DOM won’t accrue

6. Expected on-market date

7. Only 21 days

8. MLS # to add marketing

9. Can’t extend ‘Coming Soon’

10. Brokers can ‘Opt Out’

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‘COMING SOON’ LISTINGS

• Signs on listed properties

permitted with ‘Coming Soon’

riders (riders are ‘Coming

Soon’)

• Lead Center will have access

to ‘Coming Soon’ listings and

will forward leads to agent

• ‘Coming Soon’ properties will

not appear on Homesale.com

or be advertised

COMING SOON

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PARADIGM SHIFT GONE BAD

Host TownLancaster, PA

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DOTLOOP RE-INTRODUCTION

Coming in 2015

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REAL ESTATE / MONEYBALL

Baseball’s Paradigm

Shift: Analyzing player

performance through

numbers

Real Estate’s Paradigm

Shift: Analyzing

consumer behavior

through numbers

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SMART ZIP

Who are these guys?

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SMART ZIP

What do they do?

Use predictive analytics to target prospects

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SMART ZIP

http://youtu.be/D7t_ZSb11VU

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ACCOLADES

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LISTINGS/BUYER NEEDS

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HOLIDAY GATHERING

Save the date:

January 6, 2015

Holiday Luncheon

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ABOUT THE PRESENTER

Tom Blefko is a real estate broker with over thirty years

experience in all facets of the residential and commercial real

estate industry including sales, leasing, office management,

property management, development, construction and

training. During the course of his career, he has been an

award-winning salesperson and assisted other agents in

negotiating and closing over one thousand real estate

transactions.

Contact Information: Tom Blefko, Associate Broker

Berkshire Hathaway Homesale Realty

Office: (717) 267-3222

Cell: (717) 587-6600

E-Mail: TBlefko@Homesale.com