Paradigm Shifts: Can SEO Survive Google?

Paradigm Shifts: Can SEO Survive Google? Dr. Pete Meyers • Marketing Scientist • Moz

@dr_pete #StateofSearch

Attack of The Ads

Local Pack ads are live on mobile and appear to be in testing on desktop.


Risk Factor: 2 Sharkanoes

It Just Got Personal

Google Assistant may open up new avenues for personalization.

For example, search history appears to be more persistent.

Google Now uses personalization to do away with queries entirely.

Rise of The Machines


“What are ranking factors?”

?


“What are ranking factors?” (+) Contains search phrase (+) Links from trusted sites (-) Abuses/stuffs keywords

The Voice of Doom


OK, Google: Can fish live in volcanoes?


On the website Gizmodo.com, they say...

Last week, scientists spotted sharks living in a volcano.


OK, Google: Where did my links go?


Sorry, I’m not sure how to help with that.

Interestingly, Google Home does send a link to your mobile app.

When voice makes more sense, you can send data back to Google Home.

@dr_pete (icons via FlatIcon.com ©2017)

When I saw the fin emerge from the magma, I finally knew the sharkano…


OK, Google: Who is this?


That voice is Dr. Martin Brody, host of TLC’s Sharkano: It Was Probably Aliens


OK, Google: Is that series available online?


Yes, that series is currently on Netflix. I’ve saved it for you as SHARKS-1.


OK, Google: Play saved series SHARK-1


Martin Brody is a former police chief, shark hostage & author of 73 books…


OK, Google: Find books by Martin Brody


I’ve sent the results of your search to your smartphone.


OK, Google: Sort results by publication date.


OK, Google: Buy “Abduction: My Drunken Tale of Shark-Alien Survival”


I’ve ordered that title and am downloading it to your tablet.

@dr_pete (icon by Dave Gandy via FlatIcon.com)

OK, Google: Read my book.

Content Wars: Cached

AMP results are your entire web page hosted on Google’s servers.

Content Wars: Curated

Data feeds alone can be used to drive immersive content experiences.

Content Wars: Created

Content features are built for mobile and dominate mobile screen real estate.

Google recently launched tabbed content for movies and books.

This goes beyond curation to create a self-contained content experience.


OK, Google: I need a recipe for chili.


Ok, I’ve got a recipe called “Award Winning Chili Con Carne” from All Recipes. Does that sound good?

The ‘Shrooms, Man!

Is Google trying to poison us? I’ll leave it to you to decide. (h/t @danmozgai)


“The Fly Agaric, Amanita muscaria, is a hallucinogen and must be considered poisonous.”

Are You Prepared?


Keep your eyes open.

Features occupy even more space on mobile and can be totally different.


OK, Google: How to do search engine optimization?


Sorry, I’m not sure how to help with that yet.


Pick your battles.


Give your data away?

When you give your data away, think beyond the short-term benefits.


Maybe don’t eat these.

Paradigm Shifts: Can SEO Survive Google?

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Transcript of Paradigm Shifts: Can SEO Survive Google?