Post on 11-Aug-2015
FACTORS FOR SUCCESSBASIC PHILOSOPHY.EFFICIENT SUPPLY CHAIN.TECHNOLOGY USEDLOW COST OF ITS PRODUCTS.INNOVATION.MARKETING.CO-OPERATIVE WORK .
BASIC PHILOSOPHY
By using latest technology ensures maximum returns tothe milk producers and also ensures customersvalue for money.
STRONG DISTRIBUTION CHANNEL
Amul products are available in over 5000 wholesalers, 700000 retail outlets across india.Through its network of over 3500 distributors, 48 depots with dry and cold warehouse’s to buffer inventory of the entire range of products.
ADVANCED TECHNOLOGY Amul is one of the first FMCG (fast moving
consumer goods) firms in India to employs internet technologies .
Amul use advance technology to process milk. Implementation of GIS ( geographical
information system)at both ends of supply chain, i.e. milk collection as well as the marketing process.
Low cost of products
Amul adopted a low cost strategy to make its products affordable and attractive to customers by guaranteeing them value for money . Through the use of most advance technology and production in mass scale.
INNOVATION
They process buffalo milk for the first time.Launch Amul butter, milk powder ,ghee, Amul spray, cheese , chocolates , shrikhand , ice cream, milk ,concept of amul parlour etc. By asking customer about their need.
MARKETING Amul identifies the need of the
customers and bring new products to satisfy their needs and advertise them simply and properly. such as:-
PROBLEMS FACED BY AMUL
Maintain it’s philosophy.Regional players.Big companies'.Distribution channel.Future generations.
MAINTAIN IT’S PHILOSOPHY
Amul faces problem to
maximise returns to the farmer’s, and value for money proportion to the customers.
REGIONAL PLAYERS:-
After Amul, the second-largest dairy company is Nandini of Karnataka. in terms of fresh dairy products in southern India they are very strong players in consumer dairy products in the south and that gives Amul healthy competition. Others like Sudha in Bihar
BIG COMPANIES:- Big companies like NESTLE and CADBURY
are the leaders in chocolate industry give stiff competition to Amul.
Amul faces competition from NESTLE, In baby food
and dairy whiteners
Distribution Channel
Fresh food supply chain is expensive and time consuming. In some areas distribution channel is ineffective.
Future generation
Future young generation doesn’t want to raise
cow’s and buffalo’s. They prefer to go for fixed salaried job.