BY:- IGO KAMDUK MBA/14/06

JOURNEY FROM HERE

TO HERE

AMUL FACTORY

FACTORS FOR SUCCESSBASIC PHILOSOPHY.EFFICIENT SUPPLY CHAIN.TECHNOLOGY USEDLOW COST OF ITS PRODUCTS.INNOVATION.MARKETING.CO-OPERATIVE WORK .

BASIC PHILOSOPHY

By using latest technology ensures maximum returns tothe milk producers and also ensures customersvalue for money.

STRONG DISTRIBUTION CHANNEL

Amul products are available in over 5000 wholesalers, 700000 retail outlets across india.Through its network of over 3500 distributors, 48 depots with dry and cold warehouse’s to buffer inventory of the entire range of products.

ADVANCED TECHNOLOGY Amul is one of the first FMCG (fast moving

consumer goods) firms in India to employs internet technologies .

Amul use advance technology to process milk. Implementation of GIS ( geographical

information system)at both ends of supply chain, i.e. milk collection as well as the marketing process.

Low cost of products

Amul adopted a low cost strategy to make its products affordable and attractive to customers by guaranteeing them value for money . Through the use of most advance technology and production in mass scale.

INNOVATION

They process buffalo milk for the first time.Launch Amul butter, milk powder ,ghee, Amul spray, cheese , chocolates , shrikhand , ice cream, milk ,concept of amul parlour etc. By asking customer about their need.

MARKETING Amul identifies the need of the

customers and bring new products to satisfy their needs and advertise them simply and properly. such as:-

Co-operative work

Amul is the result of cooperative work of

3.5 million milk producers.

PROBLEMS FACED BY AMUL

Maintain it’s philosophy.Regional players.Big companies'.Distribution channel.Future generations.

MAINTAIN IT’S PHILOSOPHY

Amul faces problem to

maximise returns to the farmer’s, and value for money proportion to the customers.

REGIONAL PLAYERS:-

After Amul, the second-largest dairy company is Nandini of Karnataka. in terms of fresh dairy products in southern India they are very strong players in consumer dairy products in the south and that gives Amul healthy competition. Others like Sudha in Bihar

BIG COMPANIES:- Big companies like NESTLE and CADBURY

are the leaders in chocolate industry give stiff competition to Amul.

Amul faces competition from NESTLE, In baby food

and dairy whiteners

Distribution Channel

Fresh food supply chain is expensive and time consuming. In some areas distribution channel is ineffective.

Future generation

Future young generation doesn’t want to raise

cow’s and buffalo’s. They prefer to go for fixed salaried job.

THANK YOU.....