7 Facebook Strategies to

Grow Your Business in

2014

WHAT WE WILL

COVER

The Value of Social MediaThe Value of FacebookCreating a Facebook Strategy7 Facebook Strategies to Help Grow Your Business

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@KattStearns#FVSM

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A Little About Me...

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Living The Dream

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Helping Businesses Make Sense of SocialCertified Social Media DirectorCertified HootSuite Professional

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It is a social world...

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the new search...

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Your Own Jimmy Pattison Group

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There are 2 main reasons why Social

Media is so powerful.

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2-Way Communication

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Invest in your brand’s success �

Defend your company�

Align with your core values�

Spread your message �

Brand Advocates

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THE LARGEST

SOCIAL PLATFORM

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• Founded in 2004• 1.19 Billion (with a “B”) users• 73% of users access Facebook on a mobile device• Average person spends 55 minutes on Facebook• 23 of those minutes are spent in the news feed• 1 of every 5 page views in the United States is on Facebook

Facebook Facts

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Why is Facebook such a powerful network?

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14% will trust what you say about your business.80% will trust what someone else says about your business.

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Does every Facebook post get seen by every fan of your Facebook

Page?

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WHAT IS THE BEST TYPE OF

CONTENT?

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CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE

RULES THE ROOST!

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Find the sweet spot between engagement

and sales.

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CREATING YOUR SOCIAL STRATEGY

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1. Why do you want to be on social media?2. Who is your ideal audience?3. What does your audience care about?4. Where are they hanging out online?5. What are you going to talk about?6. What are your goals and objectives?7. Measure, adjust and repeat.

Social Strategy 101

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7 FACEBOOK STRATEGIES

TO HELP GROW YOUR

BUSINESS#FVSM

LINK YOUR PROFILE TO

YOUR FAN PAGE

Tip #1

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Start typing your Fan Page.

Max 120 characters in description.

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The Power Of Facebook

Graph Search

Tip #2

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“Interests liked by fans of “your business page””

“Pages liked by fans of “your competitors page””

“Yoga studios liked by my friends”

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Remove the Auto

Populated Image With

Links

Tip #3

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78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM

78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM

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USE COVER

PHOTOSCover Photo Pic 851x315 pixels

Tip #4

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CLEARCALLS

TO ACTIONS

Tip #5

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LIKECOMMENTANSWER BELOWCLICKVISITSHARE

Calls to action include:

WATCHRESPONDENTERSUBMITDO YOU AGREE (YES/NO)

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RUNFACEBOOKCONTESTS

Tip #6

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Comment on a photo.Answer a question.Like a post.Share a post.Post on your page.Tag you in a post.

Ideas for Facebook Contests:

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ContestDomination.com #FVSM

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$1 Facebook Ad Trick

Tip #7

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Goal: to Increase reach and engagement with current fans of your

page. #FVSM

Boost Post and

Facebook Ad Manager

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Facebook Power Editor

More advanced ad design Detailed audience targetingAd placement (desktop, mobile)Bidding (CPC, CPM, budget etc.) Save ads and campaigns

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Facebook Power Editor

(Only works in Chrome)

www.facebook.com/ads/manage/powereditor/

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Step 1: Download to Power editor

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Step 2: Create Campaign

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Step 2: Create Campaign

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Step 2: Create Campaign

Note: There is no save button. #FVSM

Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 3: Create Ad

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Step 4: Upload Ad

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This will help you get beyond the 4-16% engagement the

average Facebook Page currently has.

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POSTCONSISTENTLY

Bonus Tip

Source: Buddy Media #FVSM

View in activity log

SCHEDULING

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Focus on how do I make their life better rather than trying to interrupt them with

your message. #FVSM

It’s no longer B2B or B2C we are all in the

business of P2P!

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Katt Stearns/KattStearns@KattStearns

THANK YOU!

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