MINUTE DATA

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Annie Cushing

Annielytics.com

@AnnieCushing

#SMX #22A

October 2, 2013

MAKEOVER5

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MY DAY JOB

1. CONSULTING FOR SEO, ANALYTICS

2. SITE AUDITS

3. ANALYTICS AUDITS

4. DASHBOARDS

5. TRAINING

I TALK ABOUT MAKING DATA SEXY A LOT

BUT WHY?

Great book! H/t, Rand Fishkin

LET’S TALK MOTIVATION

STATUS QUO BIAS

a preference for the CURRENT STATE OF AFFAIRS

Gain =

Gain = Loss =

Gain = Loss =

x2

EXPERIMENT

those willing to

EXCHANGE?

NOW LET’S TALK BRAIN

DUAL PROCESS THEORY

TWO SYSTEMS

AUTOMATIC SYSTEM =

1. FAST

1. FAST

2. UNCONSCIOUS

1. FAST

2. UNCONSCIOUS

3. MULTI-TASKING

1. FAST

2. UNCONSCIOUS

3. MULTI-TASKING

4. ASSOCIATIVE

1. FAST

2. UNCONSCIOUS

3. MULTI-TASKING

4. ASSOCIATIVE

5. REQUIRES LITTLE ENERGY

GO “D’AWWW”

MULTITASK FAMILIAR TASKS

REACT TO IMMINENT DANGER

REFLECTIVE SYSTEM =

1. SLOW

1. SLOW

2. CONSCIOUS

1. SLOW

2. CONSCIOUS

3. SERIAL

1. SLOW

2. CONSCIOUS

3. SERIAL

4. ANALYTICAL

1. SLOW

2. CONSCIOUS

3. SERIAL

4. ANALYTICAL

5. CONSUMES A LOT OF ENERGY

SOLVE PUZZLES

MAKE WEIGHTY DECISIONS

MULTITASK UNFAMILIAR TASKS

when your client or boss sees a report like

THIS …

or perhaps like

THIS …

or (brace yourself)

THIS …

Continued 3 more screens!

it forces people to use their

REFLECTIVE SYSTEM

WHICH SLOWS THEM DOWN

AND MAKES IT EASY TO MAINTAIN

THE STATUS QUO

SO HOW DO WE INSPIRE ACTION?

BY MAKING YOUR DATA SEXY

CRAWL

CONDITIONAL FORMATTING

for when you just have to have

TABULAR DATA …

HIGHLIGHT TRENDS

COMPARE VALUES

COMPARE VALUES

PICK ONE, ANY ONE(unless you want to look like the Honey Boo Boo of analysts)

HIGHLIGHT PATTERN MATCHES

LEARN HOW

My Search Engine Land post on conditional formatting

Mike Girvin’s hour-long video tutorial

Awesome ebook by Sharon Parq ($20)

WALK

BASIC CHARTING

MY STARTING POINT

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OR GO TOTALLY MINIMALIST

TO ACHIEVE MINIMALIST PERFECTION

• Delete vertical axis• Delete gridlines• Delete tick marks• Add data labels to inside end• Change font to white• Get rid of decimals• Reduce gap width of columns (to make fatter)

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LEARN HOW

My Annielytics post on creating charts [VIDE0]

My Search Engine Land post on making your charts sexy

My Moz post on charting and creating chart templates

Bill Jelen’s Charts and Graphs book (< $25)

My Search Engine Land post on custom number formatting

RUN

ADVANCED CHARTING

COMBINATION CHART

CALL TO ACTION

$6801

$377 $106

CHECK OUT THESE COSTS

1

4 4

COMPARED TO THESE RESULTS

8 xs more jobs

for 1/10TH

the $

WOULD TAKE A

TO SEE THAT!

EVEN

WOULD SEE THAT

PROMOTES INERTIA

Not bad! Not bad at all. Carry on …

STIMULATES ACTION

Move more money over to Bing! Pronto!

PIVOT CHART

there is one major

MICROSOFT OVERSIGHT

PIVOT CHARTS ARE PC SWIM ONLY!

AND I SEEM TO BE THE ONLY MAC USER WHO CARES

CORRELATION ANALYSIS

INTERACTIVE CHARTS

LEARN HOW

My tutorial on how to use pivot tables [VIDEO]

My Search Engine Land post on how to use pivot tables

My Search Engine Land post on combination charts

My Annielytics tutorial on how to use pivot charts [VIDEO]

My Marketing Land tutorial on scrolling charts [VIDEO]

My Marketing Land tutorial on charts with drop-downs [VIDEO]

Summary blog post

www.annielytics.com

E: ANNIE@ANNIELYTICS.COM

T: @ANNIECUSHING

L: LINKEDIN.COM/IN/ANNIECUSHING

http://www.slideshare.net/SearchMarketingExpo

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