5 Minute Data Makeover Using Extreme Excel Excellence by Annie Cushing
106
MINUTE DATA # Annie Cushing Annielytics.com @AnnieCushing #SMX #22A October 2, 2013 MAKEOVER 5 #
-
Upload
search-marketing-expo-smx -
Category
Business
-
view
720 -
download
0
description
From SMX East 2013 / SearchMarketingExpo.com - Extreme Excel Excellence by @AnnieCushing - #SMX #22A Slide deck from Annie Cushing's presentation on how to give your data an extreme makeover in under 5 minutes using these tips, tactics & macros to make sexy charts from your analytics data.
Transcript of 5 Minute Data Makeover Using Extreme Excel Excellence by Annie Cushing
MINUTE DATA
#
Annie Cushing
Annielytics.com
@AnnieCushing
#SMX #22A
October 2, 2013
MAKEOVER5
#
MY DAY JOB
1. CONSULTING FOR SEO, ANALYTICS
2. SITE AUDITS
3. ANALYTICS AUDITS
4. DASHBOARDS
5. TRAINING
I TALK ABOUT MAKING DATA SEXY A LOT
BUT WHY?
Great book! H/t, Rand Fishkin
LET’S TALK MOTIVATION
STATUS QUO BIAS
a preference for the CURRENT STATE OF AFFAIRS
Gain =
Gain = Loss =
Gain = Loss =
x2
EXPERIMENT
those willing to
EXCHANGE?
NOW LET’S TALK BRAIN
DUAL PROCESS THEORY
TWO SYSTEMS
AUTOMATIC SYSTEM =
1. FAST
1. FAST
2. UNCONSCIOUS
1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING
1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING
4. ASSOCIATIVE
1. FAST
2. UNCONSCIOUS
3. MULTI-TASKING
4. ASSOCIATIVE
5. REQUIRES LITTLE ENERGY
GO “D’AWWW”
MULTITASK FAMILIAR TASKS
REACT TO IMMINENT DANGER
REFLECTIVE SYSTEM =
1. SLOW
1. SLOW
2. CONSCIOUS
1. SLOW
2. CONSCIOUS
3. SERIAL
1. SLOW
2. CONSCIOUS
3. SERIAL
4. ANALYTICAL
1. SLOW
2. CONSCIOUS
3. SERIAL
4. ANALYTICAL
5. CONSUMES A LOT OF ENERGY
SOLVE PUZZLES
MAKE WEIGHTY DECISIONS
MULTITASK UNFAMILIAR TASKS
when your client or boss sees a report like
THIS …
or perhaps like
THIS …
or (brace yourself)
THIS …
Continued 3 more screens!
it forces people to use their
REFLECTIVE SYSTEM
WHICH SLOWS THEM DOWN
AND MAKES IT EASY TO MAINTAIN
THE STATUS QUO
SO HOW DO WE INSPIRE ACTION?
BY MAKING YOUR DATA SEXY
CRAWL
CONDITIONAL FORMATTING
for when you just have to have
TABULAR DATA …
HIGHLIGHT TRENDS
COMPARE VALUES
COMPARE VALUES
PICK ONE, ANY ONE(unless you want to look like the Honey Boo Boo of analysts)
HIGHLIGHT PATTERN MATCHES
LEARN HOW
My Search Engine Land post on conditional formatting
Mike Girvin’s hour-long video tutorial
Awesome ebook by Sharon Parq ($20)
WALK
BASIC CHARTING
MY STARTING POINT
0
50
100
150
200
05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31
AdWords Clicks for May
0
50
100
150
200
05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31
AdWords Clicks for May
0
50
100
150
200
05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31
AdWords Clicks for May
0
50
100
150
200
05
/01
/13
05
/02
/13
05
/03
/13
05
/04
/13
05
/05
/13
05
/06
/13
05
/07
/13
05
/08
/13
05
/09
/13
05
/10
/13
05
/11
/13
05
/12
/13
05
/13
/13
05
/14
/13
05
/15
/13
05
/16
/13
05
/17
/13
05
/18
/13
05
/19
/13
05
/20
/13
05
/21
/13
05
/22
/13
05
/23
/13
05
/24
/13
05
/25
/13
05
/26
/13
05
/27
/13
05
/28
/13
05
/29
/13
05
/30
/13
05
/31
/13
AdWords Clicks for May
0
50
100
150
200
05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31
AdWords Clicks for May
OR GO TOTALLY MINIMALIST
TO ACHIEVE MINIMALIST PERFECTION
• Delete vertical axis• Delete gridlines• Delete tick marks• Add data labels to inside end• Change font to white• Get rid of decimals• Reduce gap width of columns (to make fatter)
0
50
100
150
200
05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31
AdWords Clicks for May
LEARN HOW
My Annielytics post on creating charts [VIDE0]
My Search Engine Land post on making your charts sexy
My Moz post on charting and creating chart templates
Bill Jelen’s Charts and Graphs book (< $25)
My Search Engine Land post on custom number formatting
RUN
ADVANCED CHARTING
COMBINATION CHART
CALL TO ACTION
$6801
$377 $106
CHECK OUT THESE COSTS
1
4 4
COMPARED TO THESE RESULTS
8 xs more jobs
for 1/10TH
the $
WOULD TAKE A
TO SEE THAT!
EVEN
WOULD SEE THAT
PROMOTES INERTIA
Not bad! Not bad at all. Carry on …
STIMULATES ACTION
Move more money over to Bing! Pronto!
PIVOT CHART
there is one major
MICROSOFT OVERSIGHT
PIVOT CHARTS ARE PC SWIM ONLY!
AND I SEEM TO BE THE ONLY MAC USER WHO CARES
CORRELATION ANALYSIS
INTERACTIVE CHARTS
LEARN HOW
My tutorial on how to use pivot tables [VIDEO]
My Search Engine Land post on how to use pivot tables
My Search Engine Land post on combination charts
My Annielytics tutorial on how to use pivot charts [VIDEO]
My Marketing Land tutorial on scrolling charts [VIDEO]
My Marketing Land tutorial on charts with drop-downs [VIDEO]
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
