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31 Flavors of P2P Fundraising PRESENTED BY:

MARLA BARR, SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY

MARK BECKER, CATHEXIS PARTNERS

NANCY PALO, BLACKBAUD

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• Welcome

• Peer to Peer Fundraising:

Trends and Best Practices

• Campaign Spotlight:

I ____ For Wildlife by San Diego Zoo Global Wildlife Conservancy

• Getting Digital:

Putting Your Peer to Peer Fundraising Campaign Online

• Breakout Sessions

TODAY’S SESSION

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LET’S GET SOCIAL

#bbcon

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PEER TO PEER FUNDRAISING:

TRENDS AND BEST PRACTICES

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WHAT IS PEER TO PEER FUNDRAISING?

DONORS

FUNDRAISERS

NON-PROFIT

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WHY IS P2P FUNDRAISING IMPORTANT?

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WHO IS P2P FUNDRAISING?

6%

1%

3%

13%

4%

4%

47%

6%

3%

2% 1%

2%

4% 2%

2%

Animal welfare

Aquarium or zoo

Arts and cultural

Community

Environmental

Faith-based

Health/Medical (e.g. seeking a cure for a disease) Healthcare (e.g. supporting a hospital or other medical institution) Higher education

International aid

Library

Other

School (K-12)

Social service

Youth

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A-Thons

Run Walk Rides

Endurance Events

Virtual Events

Do-It-Yourself

Fundraising

HOW ARE WE P2P FUNDRAISING?

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THE MANY FLAVORS OF DIY FUNDRAISING

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DIY FUNDRAISERS PERFORM THE BEST

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WHY DIY FUNDRAISING IS EXPANDING

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• Third Party Fundraisers needed

access to the online tools

available for NMSS marquee

events

• Local Chapters needed an

easy-to-deploy, easy-to-

manage, localized DIY solution.

• National HQ needed to expand

their fundraising footprint in a

consistently branded, Chapter-

friendly way.

• NMSS worked with Blackbaud

Strategic Services using

TeamRaiser to create a national

Do It Yourself Fundraising

Program that could be

customized by local chapters.

• Set a first year goal of $300K

and raised more than $1.8

million.

• One chapter Increased

fundraising average from

$500 to $6,300 with the

inclusion on online tools

• Launched a national

campaign with one consistent

brand all on the same day.

“TeamRaiser not only provided us the platform to raise

more money, it enabled us to improve our business

practices around DIY and cultivate a new audience of

fundraisers.”

Betty Ross, AVP

Campaign Development at National MS Society

DIY FUNDRAISING SUCCESS STORY

Challenge Solution Results

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ALL INCLUSIVE DIY FUNDRAISING

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ALL INCLUSIVE DIY FUNDRAISING

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SINGLE FUNDRAISING FOCUS:

ENDURANCE

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ENDURANCE PROGRAMS

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SINGLE FUNDRAISING FOCUS:

MEMORIAL AND TRIBUTE

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TWO WAYS TO FUNDRAISE

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TWO WAYS TO FUNDRAISE

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TWO WAYS TO FUNDRAISE:

TWO CAMPAIGNS

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MULTIPLE WAYS TO FUNDRAISE

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SINGLE FUNDRAISING DAY

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BUILD UPON EXISTING CAMPAIGN

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BUILD UPON EXISTING CAMPAIGN

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• Ability to integrate with TeamRaiser

•Ability to provide branded templates

•You choose the price point and all

revenue above cost is donated to

organization

INTEGRATED ECOMMERCE CAMPAIGNS

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CAMPAIGN SPOTLIGHT:

I ___ FOR WILDLIFE

SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY

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I___FOR WILDLIFE

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We have many

competing

programs.

HURDLES

I am not

Susan G.

Our SM Lives

on another

planet

No time,

no money,

no staff!

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These are our

donors

BUT, WHY WE DECIDED TO PUSH

FORWARD

All the cool cats

are doing it

That whole social

media thing isn’t

going away

The numbers

don’t lie

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Developed our Play Book

• The when, why, how, and what (were we thinking)

SO, WHAT DID WE DO

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Sold it internally

SO, WHAT DID WE DO

Sold it internally Sold it internally

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• Organized the beta group

• Developed all the loot

• 100 day plan

• Weekly communications

SO, WHAT DID WE DO

Achievements…

• Their goal: $3,950

• They raised $4,371

• Reached 121 new donors

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THE BETA TEST: SAN DIEGO ZOO GLOBAL WILDLIFE

CONSERVANCY

Communications – Building the community

Get up close

Help them tell their story Thank them!

Celebrate their

successes

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THE LAUNCH

• Selected one of the beta testers to feature

• Prepped him from the beginning that he would be

our “poster child”

• Ensured he met his fundraising goal

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THE LAUNCH: COMMUNICATIONS

Communications & Marketing

• 7 email sent in 3 days

• Social media – nope!

• Attended 20 internal staff and volunteer meetings

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SO, HOW DID WE DO?

• Average goal: $737

• Average dollars raised: $814 • Benchmark $449

• Average numbers of donors: 15.5 • Benchmark 11.2

• Average number of emails sent: 7.5 • benchmark 6.8

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MY 5 LEVELS OF P2P PEEPS

Active

Inactive

Newbies

Prospects

Graduates

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GETTING DIGITAL:

PUT YOUR PEER-TO-PEER FUNDRAISING ONLINE

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GETTING STARTED

YEAR 1: KEEP IT SIMPLE. FOCUS ON GETTING THE BASICS RIGHT

• Calls to action

• Login

• Social Media

• Event Info

• Mission focused branding

• Honor Rolls

• Fundraising Support

• Sponsors

• Responsive Design

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GETTING STARTED

YEAR 1: KEEP IT SIMPLE. CALLS TO ACTION

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GETTING STARTED

THE BASICS: CALLS TO ACTION

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GETTING STARTED

THE BASICS: CALLS TO ACTION

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GETTING STARTED

THE BASICS: CALLS TO ACTION

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GETTING STARTED

THE BASICS: CALLS TO ACTION

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GETTING STARTED

THE BASICS: CALLS TO ACTION.

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GETTING STARTED

THE BASICS: CALLS TO ACTION.

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GETTING STARTED

THE BASICS: CALLS TO ACTION

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PROMOTING COMPETITION & ACHIEVEMENT

“CREATING TEAMS IS NOT JUST AN OPTION FOR REGISTRATION, IT IS THE BIGGEST PRECURSOR TO PEER-TO-

PEER FUNDRAISING REVENUE.”

- BLACKBUAD’S PEER-TO-PEER EVENT FUNDRAISING BENCHMARK STUDY MARCH 2013

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PROMOTING COMPETITION & ACHIEVEMENT

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PROMOTING COMPETITION & ACHIEVEMENT

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PROMOTING COMPETITION & ACHIEVEMENT

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PROMOTING COMPETITION & ACHIEVEMENT

COMPANIES

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PROMOTING COMPETITION & ACHIEVEMENT

“COMPANIES”

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PROMOTING COMPETITION & ACHIEVEMENT

“COMPANIES”

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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FUNDRAISING SUPPORT

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RESPONSIVE

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BEYOND THE BASICS

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BEYOND THE BASICS

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BEYOND THE BASICS

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AFTER THE EVENT

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FUNDRAISING SUPPORT

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Personal event day

within Single

campaign using

Luminate Survey in

Participant Center

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Personal kilometer

tracker

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BRINGING MULTIPLE CAMPAIGNS TOGETHER

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BREAKOUT SESSIONS

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P2P BOOT CAMP IS BACK!

CLASSES START NOVEMBER 5TH