Post on 11-Jun-2015
description
Much more than just facilitating market research,
we spark connections since 2003
Leuven - Amsterdam – Paris – Kiev
iVOX
Interactive Gamified Research
& Digital Marketing Solutions
Connectology – we connect sales – marketing and research
Contents
• Mission Statement & Proposition & Pillars
• Cases
• Performance stats
• Demos
• Benefits
• Extra cases
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To offer a unique-in-the-market wide range of online research & marketing solutions
Direct Access
to 6 million panel
members
worldwide
River sampli
ngOnline
sampling
services samplin
g
Research methodology
expertise
Enriched panel data
and connectivity
Digital marketing
campaigning
Online panel management software &
platform
2.0 polling & panel
recruitmentsolutions
Technology
Data
Methodology
Social media & mobile
20032004200520062007200820092010201120122013
Mission Statement & Proposition
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Mission Statement & Proposition
To spark connections
Data & Process Management
Quality
Marketing & Research
ConnectivityFast & Fair
Flexibility
Research & Campaign
Methodology
Content & Concepting
Co-creativity
In-house & Standardized interactive
Technology
Proposition & Pillars
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Cases
• The Stem Van Vlaanderen: – Client: VTM – Het laatste Nieuws –
type: Interactive Political Vote-test
• Grote Centen Test – Client: BNP Paribas – Telenet – type:
Interactive Financial Profiler
• Holiday-Matcher – Client: Thomas Cook – Het Nieuwsblad – type:
Interactive Tourism profiler
• Vesuvius “Grote Mannen test” – Client: IP Plurimedia – Pocket
Marketing – type: Interactive Men Profiler
• Movie-Matcher – Client: Kinepolis – Het Nieuwsblad - type:
Interactive Men Profiler
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Case-study: ‘De Stem Van Vlaanderen’
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Case-study: ‘De Stem Van Vlaanderen’
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Case-study: ‘De Stem Van Vlaanderen’
Client testimonial
Eva Borms, Head of CRM, BNPParibasFortis (Bank ranked N°4 in Europe):
'The Big Money test was a true success for us. We wanted to reach a large audience that we could survey. To reach the big numbers these days one needs extra incentives, instant incentives even in case you want prospects and clients to provide you with a detailed profile of themselves.
Next to the research entry we also aimed at extending and enriching our marketing databases. The iCOMPARE technology works perfect to combine both as an acquisition-tool as well as a research tool.
It generated qualified leads for our various new financial product launches since we obtained enriched permission based prospect data through this project'
Case-study: ‘Grote Centen test’
Test about the financial crisis. How much do you and others suffer?
Case-study: ‘Grote Centen test’
300.000 invites, 85.000 participants, 75.000 highly qualified leads, 15.000 new panel members, media exposure (free PR)
Case-study: ‘Grote Centen test’
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Case-study: ‘Holiday Matcher’
Online and offline call-to-action/ promo campaign launched on several media websites and magazines
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The online app allows consumers to detect their ideal promo packages of Thomas Cook based on their profile. They can
also look up answers from famous locals and friends on Facebook.
Case-study: ‘Holiday Matcher’
Before showing the end-result, participants can downsize the end-result by indicating a preferred tourist destination first.
Case-study: ‘Holiday Matcher’
Opt-in screen for digital marketing purposes
Case-study: ‘Holiday Matcher’
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Case-study: ‘Holiday Matcher’
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Case-study: ‘Holiday Matcher’
Online Digital Marketing + viral marketing campaign
Case-study: ‘Holiday Matcher’
Case-study: ‘Holiday Matcher’
Direct website traffic generation to the brands website at specific location based on participants responses
Notification on Facebook: stimulating viral marketing campaign
Case-study: ‘Holiday Matcher’
Herman Konings, Trend Watcher, CEO Pocket Marketing (Trend-Watching Agency):
'The Vesuvius project was inspiring. I just knew men weren’t just all macho. And these men came up with many ideas for product development in many verticals like Automotive, FMCG, Electro, Digital, …
It was great to use that wide range of new angles to inspire to plenty of Marketeers in my workshops'.
&
Testimonials client ‘Vesuvius Project’
Case ‘Vesuvius Project’ offline to online call to action campaign
&
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&
25.000 participants, profile based targetting possibilities, marketing portfolio profile analysis, media exposure
Quantitative (iPROFILE- part): find out what type of men you are.
&
Client testimonial ‘Movie Match Maker’
Kinepolis, Stefaan Claes, CRM & Digital Marketing Director (Kinepolis runs 23 multiplex cinemas in Belgium, France,Spain, Poland and Switzerland):
'The Movie-Matcher concept was one of our successful online marketing campaigns.
We received quite some media attention too since we had some celebrities involved that filled out the test for us upfront.
The project also had a direct return on investment due to the online ads.. On top of that I was able to analyze that huge pile of consumer data that we acquired further for our segmentation studies.'
Case-Study ‘Movie Matcher’
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‘Movie Match Maker’
Case-Study ‘Movie Matcher’
https://secure.ivox.be/demo/moviematcher/demo/stelling1.html
>100.000 participants, Online Marketing Campaign, media exposure, research possibilities
Online app ‘Movie Match Maker’Test it: https://secure.ivox.be/demo/moviematcher/
Case-Study ‘Movie Matcher’
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Case-Study ‘Movie Matcher’
Case-Study ‘Movie Matcher’
Socio-and Geo based targetting
Opt-In on ‘Movie Match Maker’
Instant consumer profile & instant segmented info & product offer
Case-Study ‘Movie Matcher’
Gamified approaches: Benchmarks with VIP & celebs
Case-Study ‘Movie Matcher’
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Performance stats
Product what? Year Results - Unique Visits - Participants
Minimum # of qualified leads
Opt-in E-DM
Audience that was exposed to the campaign
Reach NewResearch Panel members
Success panel recruitment
Success Subscriber opt-in
Medium
Big Money Test -test about the financial crisis
2008 86124 75000 86124 300000 e-mail addresses 28,7% 12000 14,1% 12%
Vesuvius - What kind of man are you?
2009 25351 24870 17875 Readers of 'Ambiance' (150000) + 'EOS' (259000) + Grande (160000) + Touring (393000)
2,6% 5321 21,3% 4,8% call to action ad campaign in offl ine magazines
Space for Tomorrow (Ruimte voor Morgen) - Communication campaign by Flemish Government
2010 85048 NAP 100000 subscriber of a newspaper were mailed and it was announced 5 times on the morning on the public radio with an audience of 550000
13,1% NAP NAP Breakfast radio + mailing newspaper
Moviematcher 2012 80000 69000 69000 It was sent published on multiple online and offl ine many media ads and sent to a >150.000 subscribers database
NAV 5800 7,3% 14% Mailing newspaper + movietheater group
Holidaymatcher 2009 53500 46400 It was sent published on multiple online and offl ine many media ads and sent to > 120.000 subscribers database
NAV 4500 8,4% 12% maling by film theatergroup + newspapaer
Voice of Flanders 2011 (Stem Van Vlaanderen)
2011 850000 NAP It was launched onto: 1/the iVOX panel database of 75.000 Flemish2/a newspaper database of 450000, 3/it was mentioned 6 times in the news and 1 time in a TV debate where they discussed the preliminary results. 4/The TOTAL relevant population was 5.500.000, being all 18-80 adults that live in the Flemish region
15,5% 35000 4,1% 6% Radio + website + mailing by newspaper + ads in newspaper + TV news
Youth Pact 2012 - JongerenPact 2020 - quantitative part goal: to improve image of government amongst youngsters - to engage youngsters in policy making: what's on their minds?
2012 25000 NAP 30,000 youngsters were e-mailed and it was announced 3 times on the radio (gross total audience 550,000 on MNM radio)
NAV 2145 8,6% NAP Radio (2 announcements in a popular radio show with results that were announced of a poll) + mailing
AVERAGE 11%
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Demo 1/app 1
Demo 2/app 2
Demo 3/app 3
www.ivox.be/demowingia
Demos
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Demo/App 1
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Demo/App 2
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App 2
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App 2
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App 2
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App 2
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Demo/App 3
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Innovating by shortening Market Research- Marketing-Sales value chain
Products & offers
Consumer Behavior
Focus Groups
Motivational modelling
Opt-in for further follow-up
Identifiers for surveys
Surveys AnalyzeQuantify segments
Present to clients
Brief to ad agency
Double-Check: ad-test
Launch campaign
Post-test
Analyzing sales data or brand awarenes
Adjustment of products or realign position
New behavior
°°°
°°°
Benefits
(Re-)Activate, Enrich & Convert existing and adjacent contacts on social media existing lead & client database through a gamified interactive campaign: Check!
Drive traffic to your websites (through social media, affiliated partnerships, sponsors: Check!
Integrate attitudinal and behavioral targeting into one CRM & lead database: Check!
Integrate a unique solution which facilitates to profile, screen, qualify lead/subscriber/CRM database: Check!
Offer targeted E-Direct Marketing and online promo offers based on instant segmentation and targeting of leads with clear ROI: Check!
Use opt-in formats that stimulate to enroll: Check!
Optimize online buying processes by assisting online consumers: Check!
Increase (online) lead gen & even online sales: Check!
Create a true Long term program to generate leads: Check!52
(Online) Lead generation &
sales
Create a unique-in-the-market interactive advertising
campaign
Re-inforce our brand as a premium problem-solving brand
by offering participant assistance: Check!
Explore the next level Social Media potential by adding a
viral marketing juice: Check!
Go 2.0 with online advertising: Fun, Engaging, Interactive,
Conversational, Conversionable: Check!
Anticipate on Audience Engagement principles by creating a
true solution for “what’s in it for me” through instant
benchmarks, gamification and a true value added customized
interactive Direct Marketing offer: Check!
Integration on multiple platforms through (i-Frames):Check!
Offer a unique brand experience and provide targeted
product information based on instant profiling: Check!
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(Online) Marketing & advertising
Launch Gamified Research approaches: Check! Integrate a quantitative and qualitative approach qualitative
research approach (text mining and online brainstorming): Check!
To build a proprietary research & expert panels: Check! Integrate motivational and behavioral segmentational
analysis: Check! Analyze responsiveness, call-to-action readiness and
lead conversion score by profiles/segments used and by media-channels used and by each step of the consumer value chain in regards to (online) campaigns: Check!
Launch interactive on-line surveys easily loaded on a website or multiple websites (through i-Frames): Check!
Your segmentation model validated by respondents Create business intelligence continuous consumer datafeed
for further analysis: Check! Create an online advertising research solution: Check! Targeted recruitment of very specific respondents for
follow-up research projects: Check!54
(Online) Market
Research
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Free PR Create Unique & fresh proportionally balanced editorial
newsworthy content that can be picked up by media
agencies: Check!
Scientifically sound proportional stratified closed
sample from the iVOX research panel as reference to create
some buzz in the news: Check!
Embrace Free PR campaigning by creating unique &
fresh scientifically balanced editorial newsworthy content:
Check!
Embeddable interactive on-line surveys easily loaded
on a website or multiple websites : Check!
Create free or even paid awareness around the
campaign because of its on added value for media
audiences: “what’s in it for me?”
Socio-demographic profile education
– gender - age – language - social class – profession - …
Overall AD profileAttitude toward ads online – offline
Media consumption profileTV - radio - print - online
Interactive survey
+ Enriched panel data & industry stats of your target group: modules
Psycho-sociographic profile (industry & category specific)
Financial profile / FMCG profile/Automotive Profile/Ecology profile/…
survey data + many extra’s for advanced segmentation
Benefits
Breakdowns
Segmentation
AD attitude benchmarks
Mediaplanning
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Creative Concepting & Campaigning
Research Model
Technical interactive
applications
Media – Traffic& free PR
iVOX
iVOX/Client
Client/iVOX
Media/client
Benefits
An all-in-one integrated solution: sales/CRM + marketing + market research + free PR so clients can reach multiple goals simultaneously and save on costs
Recruitment through clients channels
Via call-to-action campaign
Dedicated website www.test.com
Online survey/test
Profile participant + explanation result
Opt-in for further follow-up
Targeted online product promo’s based on profile
Website traffic generation
Integration with social media
Analysis (channel vs profiles.,..), channel effectiveness onlne campaign
Leads database for upselling (CRM)
Advanced tairlormade pre-selection for future research and DM campaigns
Flow plan & Steps of full scaled Interactive profiler
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Extra Cases
• De Stem Van Vlaanderen 2009-2010-2012-2014 – Client:
VMMa – political vote-tester• G1000 – Client: Levuur – type: Crowdcourced based online
brainstorm & Idea Generator• Que SPVC quer? (What kind of Sao Paulo do you want?) – Client:
newspaper Estado Do São Paulo - type: Crowdcourced based
online brainstorm & Idea Generator• Jongerenpact2020 – Client: Vlaanderen In Actie/ Vlaamse
Overheid/Vlaams Cultureel Netwerk – type: Profiler and
Crowdcourced based online brainstorm & Idea Generator• Is Vlaanderen groot genoeg voor Jou? (Is Flanders big enough
for you?) - Client: Beleidsplan Ruimte – type:Interactive Communicatiecampagne
• Coolest library of the country (Bibste bib van het land): -
Flemisg Government - type: Crowdcourced based online
brainstorm & Idea Generator
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Political profiling tool, more then 800 000 participants
reaching the mass: viral marketing effects through social media
Case-study: De Stem Van Vlaanderen 2009-2010-2012-2014
dedicated website, content generating
Case-study: De Stem Van Vlaanderen 2009-2010-2012-2014
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Case-study: De Stem Van Vlaanderen 2009-2010-2012-2014
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Case-study: De Stem Van Vlaanderen 2009-2010-2012-2014
Case-study: ‘G1000’
Belgian politics: citizens take over policy making due to failing obstructed government, citizens speak up & generate: >200,000
participants
Case-study: ‘G1000’
Social media integration, media exposure, viral marketing campaign
Estado Do São Paulo
Crowdsouring, Crowd rating, Wisdom of the crowds
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Textmining
Estado Do São Paulo
http://www.jongerenpact2020.be/
Jongerenpact
Jongerenpact
Note: original language
was Dutch: website has
been Google Translated
Selecting the celebrities
Note: original language
was Dutch: website has
been Google Translated
Choice of the celebrity
Jongerenpact
Jongerenpact
http://www.youtube.com/watch?v=W3FmgS38W_M
Jongerenpact
Beleidsplan Ruimte – Interactive Communicatiecampagne
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How would the coolest library of the country look like? What would it be like?
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How would the coolest library of the country look like? What would it be like?