040912 iVOX Ukraine online panel profile_presentation

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iVOX Ukraine: Online Panel Profile, 2012 iVOX Ukraine Updated: August 2012

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Panel profile

Transcript of 040912 iVOX Ukraine online panel profile_presentation

Page 1: 040912 iVOX Ukraine online panel profile_presentation

iVOX Ukraine: Online Panel Profile, 2012

iVOX Ukraine

Updated: August 2012

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Ukraine: the East European emerging market

Population size: 45.6 M people (#25 in the world)

Territory square size: 603.7 K sq.km

GDP per anum: 198.5 MM USD

Local currency: Ukrainian Hrivna (UAH). 1 USD = 8.00 UAH (by Aug. 2012)

Internet penetration level: estimate 52% (audience 16-59 y.o.)

UA

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iVOX online consumer panel, the quality leader in Ukraine

The pioneer of the Ukrainian market, since 2008.

The panel members have been recruited gradually during 4 years, specifically for research purpose only.

No artificial acquisition (purchase of database or similar); all panelists were engaged consciously.

Double opt-in registration.

Deeply profiled panel => good quality of targeting respondents.

Well balanced by sources of recruitment: 40+ online sources + 10% offline recruitment.

Very moderate deterioration of the panel. We conduct on average about 3 effective interviews per year / one panelist.

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Current panel size: 50 K panelists

11,7

22,1

37,5

47,450,1

2008 2009 2010 2011 2012 YTD

Net Panel Size, K people

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Variables available for targeting

Registration data

(all 100% of the panel available)

Additional profiling

(45%-60% of the panel available)

•Gender

•Age

•Geographies (region, zip code)

•Urbanization (city size)

•Education

•Type of occupation

•Industry

•Business function (Profession)

•Company size

•Personal income

•Family income

•Family status

•Number, gender and age of children

•Responsibility for the main purchase types

•Type of internet connection

•Internet consumption intensity

•City name

•Current disposable income

•TV viewing intensity

•Frequency of consumption of the most popular

foods

•Frequency of consumption of the most popular

beverages

•Frequency of consumption of the most popular

alcohols

•Smoking frequency

•Car possession and usage

•Home appliances possession

•Home multi-media possession

•Personal e-gadgets possession

•Telecom service usage (including provider name)

•Financial service consumption

•Consumption of other products and services

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The panel profile: demographics

54%

46%

Respondents by Gender

male

female

21%

7%

4%

3%

16%

38%

6%5%

Respondents by Family Status

Staying with my parents (or other relatives)

Solitary, no children

Solitary, with child(ren)

Living with friends (community house)

Married/cohabitating, no children

Married/cohabitating, with child(ren) in the house

Married/cohabitating, all children have left the house

40% 43%

14%

3%

Respondents by Age

16-29

30-44

45-59

60 +

7,3%

9,7%13,4%

19,3%

13,8%

8,2%6,6%

3,2%

18,4%

Respondents by Net Family Income / Month

Up to 999 UAH

1.000-1.999 UAH

2.000-2.999 UAH

3.000-4.999 UAH

5.000-7.499 UAH

7.500-9.999 UAH

10.000-19.999 UAH

20.000 +… UAH

No Answer

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The panel profile: geography

26%

10%

15%9%

13%

27%

Respondents by UA Region

Kyiv

North

West

Center

South

East

54%

24%

9%

13%

Respondents by Size of Residence

Residence with more than

500 thousand inhabitants

Residence with 101-500

thousand inhabitants

Residence with 50-100

thousand inhabitants

Residence with less than 50

thousand inhabitants

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The panel profile: occupations

3% 4%3%

4%

9%

3%

7%

3%

3%2%

4%4%6%

1%

11%

3%

18%

12%

By Function (Speciality) Administration / secretary / front desk General management/direction

Communication Engineering

Finance Human resources

IT Legal

Art Logistics

Marketing Medical or paramedical

Education & training Research

Production Technical

Sales Other

42%

5%6%

10%

8%

8%

1%

1% 9%

3% 1%6%

By Occupation Type Employed as a full time employee

Householder

I am not working, unemployed

Periodically work on contracts of employment, part-time employee

Private entrepreneur, businessman (including farmers)

Self-employed worker (small private entrepreneur)

The soldier in army, rank and sergeant staff in the police

Study at the day form at technical school, college

Study at university

Pensioner

Disabled

Other, please indicate

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The unique approach to motivation of respondents

Healthy mix of motivations of the respondents (to participate in surveys):

˖ curiosity +

˖ loyalty to the panel “community” +

˖ desire to feel influential +

˖ interesting feedback to respondent (where methodologically possible) +

˖ entertainment +

˖ material remuneration (prize raffle) +…

Material (incentive) part is not dominating!

Incentives: the prize raffle only; never guaranteed payment => to get rid of “professional respondents”.

Positive influence on the overall Client’s cost (especially for big samples).

This pattern of remuneration attracts middle class (rather than lower classes) = “marketing population”

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Key reasons for choosing iVOX Ukraine online panel

Professional market research panel provider.

Big enough and high quality (well balanced) consumer panel.

High enough average response rate: from 20% (summer season) to 28% (high season).

Attractive terms for low-incidence Target Groups.

High quality of panel participants; small share of “professional respondents”.

Local panel recruitment, control and project management staff in Ukraine.

European management principles and standards; regular participation in pan-European market research project held by leading agencies.

Cost and price efficiency = in line with conditions of local UA market.

Outstanding time efficiency and customer service.

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FMCG Hi-Tech Market Research Media & other industries

Some references to our actual clients in Ukraine

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iVOX (group of companies) –independent European research bureau

Established in Belgium in 2004 as start up project by professors and students of Leuven University.

Has developed into big international business (subsidiaries, joint ventures in more than 20 markets).

Private company. The founders conduct and control business of the company in all geographies and projects.

Active participant of ESOMAR association.

Partnership with IBOPE Inteligencia – the leading LatAm research agency: coverage of Latin America and USA markets.

iVOX is a founder and shareholder of Proximity Panels, the international chain of leading local online access panel in 60+ countries.

Indigov, the Belgian analytics and consulting bureau (specialized in media, public relation and governance) has merged with iVOX in 2010-2011.

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iVOX quality “pillars”

1. Big and well run own panel of consumers

2. “Expert in surveys”: experience and excellence in organization of interviews

3. Unique and state-of-art approach to recruitment and motivation of respondents

4. Innovative capabilities of CAWI questionnaires and other software applied

5. High speed and technological level of our projects

6. Respect and care of our respondents: we build long term relationship and they respond with fare participation and loyalty.

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iVOX resources and capabilities in Ukraine

iVOX Ukraine (subsidiary by iVOX Belgium) since 2008; nearly 200 surveys / research projects.

Mission: delivery of innovative market research methods and technologies in order to make MR services more EFFICIENT.

All iVOX activities specialized with online methods only.

• Innovative IT & methodology solutions for specific research methods (such as Crowdsourcing, Brainstorming etc.)

• Innovative complex solution for online focus groups.

• State-of-art IT platform for quantitative research

• Own online consumer panel => big and high quality

iVOX consumer panel

Socratos platform

iVOX Tools

iFOCUS

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Contact details of iVOX Ukraine

iVOX Ukraine LLC

+38 044 587 60 78

+38 098 883 5909

[email protected]

www.ivox.com.ua

www.ivoxgolos.com.ua

www.ivox.eu

http://twitter.com/ivoxua

http://www.slideshare.net/ivoxua