Innovation – Insights – Interaction Leonardo Kopp, admazing AG

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Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Kampagne A = 3% CR

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Kampagne A = 3% CRChannel DisplayChannel CPCChannel SEA

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Kampagne A = 3% CRChannel Display

Site ASite BSite C

Channel CPCNetzwerk ANetzwerk BFacebook

Channel SEA

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Ziel 1 Ziel 2

Zielgruppe 1

Zielgruppe 2

Zielgruppe 3

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Ziel 1 Ziel 2

Zielgruppe 1

Zielgruppe 2

Zielgruppe 3

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

SEA Ziel 1 : 1d 2h : 218

Facebook Ziel 2 : 1d 8h : 129

Site A SEA Ziel 1 : 2d 1h : 60

Site B Ziel 2 : 1d 6h : 14

Site A Site B Facebook SEA Ziel 2 : 12d 4h : 1Site C Netzwerk B SEA Site A … Ziel 2 : 10d 9h : 1……

80%

20%

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

CRCPOUhrzeitWochentagSaisonEreignisseMulti-Device?

Innovation – Insights – Interaction Leonardo Kopp, admazing AG

Customer Journey

Online-Marketing

CRM

eCommerce

Offline