Post on 02-Jul-2015
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The Swedish market – access and opportunities
Sofie Wikander Colombia November 19-20, 2014
International platform for chambers, business member
organisations and business networks
Enabling international trade and investment – 2 WAY!
Building capacity for the private sector in developing countries together with local business member
organisations
1. The Norrbotten Chamber 2. The Vesterbotten Chamber 3. Mid Sweden Chamber 4. The Central Sweden Chamber 5. The Wermland Chamber 6. The Chamber of Mälardalen 7. The Stockholm Chamber 8. The Chamber of East Sweden 9. The Western Sweden Chamber 10. The Jönköping Chamber 11. The Southern Sweden Chamber
Tools & heavy machinery
Pharmaceuticals, Life Science & Biotech
Engineeering and robotics
Manufacturing, Cars,shipping
Swedish Chambers of Commerce
Forestry, Pulp & paper, Hydropower, specialty textiles & sporting goods,
13 000 member companies
Mining, ICT,
ICT, Financial Services, Health Care, Biotech, Trucks
Agribusiness and Foods
Textiles & Fashion
Forestrey, pulp & paper
Engineering & robotics
Services, R&D &
Innovation Sustainability &
Green Technology
Sector Focus • Industrial Development • Green Technology • Agribusiness • Lifestyle Products
Horisontal Focus • Women’s Economic
empowerment
Chamber Partnerships - Building capacity in the private sector
Chambers, BMO’s & businesses in developing countries
Swedish chambers, BMO’s, expertise & businesses
East Africa Ethiopia Zambia Botswana Namibia South Africa Iraq Indonesia Pakistan
Networking
Policy Advocacy Member services
Examples of partnerships and services • Sweden – Indonesia: Increased trade and increased
international competitiveness for Indonesian SME`s • East Africa Partnerships – Trade, Policy and Sustainability • CTS – Cape Chamber – Trade, Private sector growth and
Women Entrepreneurs • CTS – Addis Chamber – Sustainable textile, • Alternative Dispute Resolution and • Industrial Development • Market reports on how to access the Swedish market • Market trends and information • Network and contacts with Swedish companies, organisations
and buyers
www.chambertrade.se
• EU member since 1995
• EU:s internal trade = common harmonised rules and standards
• EU:s external trade = common customs union and trade policy
• Swedish Crown (not the Euro)
Swedish Trade - dominated by the Nordic and EU countries
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Nordic Market
- 25 million – Sweden largest in size & population (9,7 million)
- Relatively high average income
- Welfare societies w high purchasing power
- High taxes & high standard of living
- High life expectancy – 79 yrs
Swedish Market
- Over 100 yrs of industrial manufacturing development – highly specialized industry, high value addes & high servicification
- Consumers spend largest portion of their income on Housing, Culture & Leisure
• Strong private sector
• Few large global companies dominate trade
• Well organised society
• Specialized & diversified
• Well developed service sector
• Services closely integrated with industry
• Developed infrastruture & ICT
• Efficient distribution chains
• Small open economy depending on international trade
• Strong export & import dependency
Sweden at a glance
More than half of the production value of the Swedish engineering industry’s exports is imported
• From labour intensive to knowledge intensive
• Development of new products
• Widespread global subcontracting & outsourcing parts and components for industrial production
Specialized Industry
Swedish Exports & Imports – Geographical Spread
Swedish Imports
Import Shares (dependency)
What do Swedish companies demand?
Easy Dialogue:
• English
• E-mail, telephone
• Technical knowledge
Information:
• Technical Details
• Company Background
• Export References
• Transport Reliability & Insurance
• Customary Payment Conditions
Persons per household
onetwo
threefour
five +
0
5
10
15
20
25
30
35
40
45
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Doing business with Sweden
How to communicate?
English
E-mail, telephone
Technical knowledge
What is affecting decision making? Flat company hierarchy Risk assessment
What does a Swedish company look for?
• Technical details of products
• Company background
• Reliability of transport & insurance
What is central for new business development? What is the market for your products/services in Sweden? Who is your buyer It takes time to reach an agreement outcome is long term
Doing business with Sweden longterm
• Quality
• Ability to Deliever
• Communication
• Consumer coniousness – code of conduct
• Value for Money
• Building relationship and confidence
• Feedback to the buyers
• Keep deadlines and give deadlines
• Engagement in sustainability issues
• Always give promises you can keep
The international buyer is looking for Good quality Saving time Social and enviromental compliance in place Smooth cooperation and communication Handling claims Long-term cooperation Fair prices and volumes
QUESTIONS?
sofie.wikander@chambertrade.se
www.chambertradesweden.se
Twitter: @chambertradeswe Facebook: Chamber Trade Sweden