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The Swedish market – access and opportunities

Sofie Wikander Colombia November 19-20, 2014

International platform for chambers, business member

organisations and business networks

Enabling international trade and investment – 2 WAY!

Building capacity for the private sector in developing countries together with local business member

organisations

1. The Norrbotten Chamber 2. The Vesterbotten Chamber 3. Mid Sweden Chamber 4. The Central Sweden Chamber 5. The Wermland Chamber 6. The Chamber of Mälardalen 7. The Stockholm Chamber 8. The Chamber of East Sweden 9. The Western Sweden Chamber 10. The Jönköping Chamber 11. The Southern Sweden Chamber

Tools & heavy machinery

Pharmaceuticals, Life Science & Biotech

Engineeering and robotics

Manufacturing, Cars,shipping

Swedish Chambers of Commerce

Forestry, Pulp & paper, Hydropower, specialty textiles & sporting goods,

13 000 member companies

Mining, ICT,

ICT, Financial Services, Health Care, Biotech, Trucks

Agribusiness and Foods

Textiles & Fashion

Forestrey, pulp & paper

Engineering & robotics

Services, R&D &

Innovation Sustainability &

Green Technology

Sector Focus • Industrial Development • Green Technology • Agribusiness • Lifestyle Products

Horisontal Focus • Women’s Economic

empowerment

Chamber Partnerships - Building capacity in the private sector

Chambers, BMO’s & businesses in developing countries

Swedish chambers, BMO’s, expertise & businesses

East Africa Ethiopia Zambia Botswana Namibia South Africa Iraq Indonesia Pakistan

Networking

Policy Advocacy Member services

Examples of partnerships and services • Sweden – Indonesia: Increased trade and increased

international competitiveness for Indonesian SME`s • East Africa Partnerships – Trade, Policy and Sustainability • CTS – Cape Chamber – Trade, Private sector growth and

Women Entrepreneurs • CTS – Addis Chamber – Sustainable textile, • Alternative Dispute Resolution and • Industrial Development • Market reports on how to access the Swedish market • Market trends and information • Network and contacts with Swedish companies, organisations

and buyers

www.chambertrade.se

• EU member since 1995

• EU:s internal trade = common harmonised rules and standards

• EU:s external trade = common customs union and trade policy

• Swedish Crown (not the Euro)

Swedish Trade - dominated by the Nordic and EU countries

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Nordic Market

- 25 million – Sweden largest in size & population (9,7 million)

- Relatively high average income

- Welfare societies w high purchasing power

- High taxes & high standard of living

- High life expectancy – 79 yrs

Swedish Market

- Over 100 yrs of industrial manufacturing development – highly specialized industry, high value addes & high servicification

- Consumers spend largest portion of their income on Housing, Culture & Leisure

• Strong private sector

• Few large global companies dominate trade

• Well organised society

• Specialized & diversified

• Well developed service sector

• Services closely integrated with industry

• Developed infrastruture & ICT

• Efficient distribution chains

• Small open economy depending on international trade

• Strong export & import dependency

Sweden at a glance

More than half of the production value of the Swedish engineering industry’s exports is imported

• From labour intensive to knowledge intensive

• Development of new products

• Widespread global subcontracting & outsourcing parts and components for industrial production

Specialized Industry

”Swedish” Global Brands

Swedish Exports & Imports – Geographical Spread

Swedish Imports

Import Shares (dependency)

What do Swedish companies demand?

Easy Dialogue:

• English

• E-mail, telephone

• Technical knowledge

Information:

• Technical Details

• Company Background

• Export References

• Transport Reliability & Insurance

• Customary Payment Conditions

Persons per household

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25

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Doing business with Sweden

How to communicate?

English

E-mail, telephone

Technical knowledge

What is affecting decision making? Flat company hierarchy Risk assessment

What does a Swedish company look for?

• Technical details of products

• Company background

• Reliability of transport & insurance

What is central for new business development? What is the market for your products/services in Sweden? Who is your buyer It takes time to reach an agreement outcome is long term

Doing business with Sweden longterm

• Quality

• Ability to Deliever

• Communication

• Consumer coniousness – code of conduct

• Value for Money

• Building relationship and confidence

• Feedback to the buyers

• Keep deadlines and give deadlines

• Engagement in sustainability issues

• Always give promises you can keep

The international buyer is looking for Good quality Saving time Social and enviromental compliance in place Smooth cooperation and communication Handling claims Long-term cooperation Fair prices and volumes

QUESTIONS?

sofie.wikander@chambertrade.se

www.chambertradesweden.se

Twitter: @chambertradeswe Facebook: Chamber Trade Sweden