11

Internet marketing of trade Internet marketing of trade fairs and exhibitionsfairs and exhibitions

22

ContentContent

Internet as a part of integrated marketing communication

Successful exhibition promotion/ trade fair web page

Integrating Internet marketing into marketing communication mix

33

Internet as a part of integrated Internet as a part of integrated marketing communicationsmarketing communications Sales PromotionSales Promotion Personal sellingPersonal selling INTERNETINTERNET Direct marketingDirect marketing Public RelationsPublic Relations

44

Web-pages are supposed to beWeb-pages are supposed to be

55

Site for exhibitorsSite for exhibitors

Map to and of the exhibition site Trade fair program Prices of trade fair stands Contact details of the trade fair organizer Registration forms available to download Feedback page

66

Site for customersSite for customers

Map to and of the exhibition site Trade fair program Ticket prices Contact details of the exhibitors Links to exhibitors’ web pages Feedback page www.piramk.fi/ypmessut

77

Web-pages should have...Web-pages should have...

Updated information before, during Updated information before, during and after the trade fairand after the trade fair

Clear visual outlook

88

Integrating Internet marketing into the marketing communication mix

Integrating marketing

99

The best benefits can be achieved by connecting Internet marketing with traditional marketing communications

Benefits

1010

Examples:Integrated marketing before trade fair Trade fair website address clearly

visible in all off-line advertisements, timetables, programs, brochures, TV, radio etc.

Possible press releases must also be available to download

1111

Integrated marketing after trade fair Advise customers/exhibitors to give

feedback via trade fair webpage Possible press releases must also be

available to download Pictures/films from the trade fair

available online Cd-rom of all presentations and

speeches etc. available after trade fair

1212

Example of trade fair web page www.piramk.fi/ypmessut

Example:

1313

THANK YTHANK YU U FFR YR YUR UR

ATTENTIATTENTIN !N !